The Analytics Chicken-and-Egg: Proving Value Before You Have the Team

Transcript

1. The Analyst Paradox Chicken & the Egg Anthony Derrick Confidentiality: C2 - Internal Pascal Swier
2. The analyst paradox You need analysts to prove value. You need value to hire analysts. Confidentiality: C2 - Internal
3. Who we are Anthony Derrick Digital Analyst Vattenfall NL Confidentiality: C2 - Internal Pascal Swier Digital Analyst Vattenfall NL
4. piano.io Confidentiality: C2 - Internal
5. piano.io Confidentiality: C2 - Internal
6. Scaling business impact… with limited capacity Increased market competition Limited FTE headcount Ambition to use more data Confidentiality: C2 - Internal
7. “Data-driven companies outperform their competitors by 6% in profitability and 5% in productivity” Source: SharpGrid Confidentiality: C2 - Internal
8. What are we working with? Ambition Confidentiality: C2 - Internal Healthy data Lack of capacity
9. Confidentiality: C2 - Internal
10. What have we tried? Asking without a business case Poor resource planning One-off projects Denied Dead end Waste of time Confidentiality: C2 - Internal
11. What has worked Confidentiality: C2 - Internal
12. The winning formula Borrow 1 Own 2 Prove Confidentiality: C2 - Internal 3 4 Scale
13. Borrow 1 Own 2 3 Prove Start small • Simple use case • Available resources • Low commitment Confidentiality: C2 - Internal 4 Scale
14. Borrow 1 Own 2 Prove 3 4 Scale What we did • Traineeships • External data consultants What you can do • Borrow capacity from someone internally • Free strategic consulting calls • Tightly scoped project • Fractional analyst Confidentiality: C2 - Internal
15. Borrow 1 Own 2 3 Prove 4 Scale Experimentation • Commercially relevant • Measurable impact • Clear funnel problems • Close link to revenue Confidentiality: C2 - Internal
16. Start with value, not structure • Don’t start with the perfect team structure • Start with a use case that can prove value Start small. Prove impact. Confidentiality: C2 - Internal
17. What we used to do Collect feedback Confidentiality: C2 - Internal Export data Manually categorize feedback Read data to generate hypotheses
18. What we do now Collect feedback LLM categorizes data Confidentiality: C2 - Internal Hypotheses generated and ranked by LLM Weekly automated message with new hypotheses Automated into a dashboard Hours saved
19. Borrow 1 Own 2 Prove 3 4 Scale Connect data to business impact Confidentiality: C2 - Internal
20. Borrow 1 Own 2 3 Prove 4 Scale Share your results • Hours saved • Discovered revenue • Prevented loss Confidentiality: C2 - Internal
21. Borrow 1 Own 2 3 Prove 4 Scale What’s next? • AI-accelerated experimentation • Copy the blueprint to other teams • Improve data literacy • Embed AI into different workflows Confidentiality: C2 - Internal
22. Analysts are still needed AI is an assistant, not the result • AI helps analysts move faster • Human judgement is what turns output into value Confidentiality: C2 - Internal
23. AI won't replace you. But someone using AI will. Confidentiality: C2 - Internal
24. What has worked Conclusion Confidentiality: C2 - Internal
25. The winning formula Borrow 1 Own 2 Prove Confidentiality: C2 - Internal 3 4 Scale
26. Takeaways Paradox is not a wall Confidentiality: C2 - Internal Focus on business impact Level up
27. Thank you! Anthony Derrick Confidentiality: C2 - Internal Pascal Swier