Webvisions Portland 2014 Session

Mark Wyner, Webvisions Portland, 2014 Simplify the Handshake Between Humans
and Technology Hello, My Name is Mark Wyner

and Technology The life of a designer is a life of fight. A fight against the ugliness. Just like a doctor fights against disease. For us, visual disease is what we have around. And what we try to do is to cure it somehow, you know, with design. ! Massimo Vignelli, Masterful Designer “

and Technology Aesthetic Usability Effect

and Technology Nearly half of all consumers (46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes. ! Stanford Web Credibility Project “

and Technology Consumer Survey by Hubspot: “If you could offer advice to someone who is about to design a new website, what would be the one most important thing you would tell them?”

and Technology

and Technology Paradox of Choice

and Technology

and Technology Mental Model

and Technology People don’t know what they like. They like what they know. ! Clariece Paulk, Spiritual Leader “

and Technology

and Technology Innovation with Context

and Technology Thanks to impermanence, everything is possible. ! Thich Nhat Hanh, Vietnamese Zen Buddhist “

and Technology We need to make the new familiar

and Technology

and Technology Target Audience

and Technology

and Technology Target Devices/ Mediums

and Technology Printing on newspaper is like printing on toilet paper. ! Hector Acuña, Art Director “

and Technology

and Technology I can see it on my computer. How come I can’t see it on my phone? ! Nicole Branson, Technology Critic and My Wife “

and Technology

and Technology Sync to computer Phone 2 Capture on camera Sync Vivo rental Text message Record on phone 1 Twitter 1 iTunes 2 Stream other 2 Amazon 1 MediaFire 1 DV deck 1 DV tape 1 Dropbox 1 FTP site 1 Send via text 1 Burn to DVD 2 Create on computer 2 3 2 4 Xbox Computer External HD Post to Facebook 4 Post to Facebook 4 DVDs 3 2 2 2 1 1 3 1 3 Post to YouTube 5 Post to YouTube 5 Netﬂix 6 4 4 7 USB cable SD card 4 iPod Touch Capture on iPod 1 1 Wii 1 1

and Technology Adaptability/ Predictability

and Technology Learn from the past, anticipate the future, live in the present. ! Sathya Sri Baba, Indian Guru “

and Technology

and Technology In Closing

and Technology Simplify technology and design with purpose ★ Aesthetic usability effect ★ Paradox of choice ★ Mental model ★ Innovation with context ★ Target audience, devices, and mediums ★ Adaptability/predictability

and Technology

and Technology Thank You [email protected]

and Technology Credits/references ★ Paradox of Choice: Sheena S. Iyengar and Mark R. Lepper http://psycnet.apa.org/index.cfm? fa=buy.optionToBuy&id=2000-16701-012 ★ Single-Option Aversion: Daniel Mochon http://www.jcr-admin.org/ﬁles/pressPDFs/ 060813213811_Mochon_Article.pdf ★ Word cloud: http://cdn1.hubspot.com/hub/53/archive/docs/ebooks/ science_of_website_redesign_presentation.pdf ★ Crowd: James Cridland http://www.ﬂickr.com/photos/jamescridland/613445810/ ★ Marching band: NCSU http://d.lib.ncsu.edu/collections/catalog/0018053 ★ Tesla dashboard: Tesla Motors http://www.teslamotors.com/ ★ Sorella Stoute: KOIN http://www.koin.com/2013/07/09/toddler-buys-1962-austin-healey-on-ebay/ ★ Screen sizes: http://en.wikipedia.org/wiki/List_of_common_resolutions ★ Laws of Simplicity: John Maeda http://lawsofsimplicity.com/ ★ Stanford Web Credibility project: http://credibility.stanford.edu/ ★ Portland Hotel Society: http://portlandhotelsociety.tumblr.com/

Webvisions Portland 2014 Session

Webvisions Portland 2014 Session

More Decks by markwyner

Other Decks in Design

Featured

Transcript