Artificial Intelligence, and particularly machine learning, is the talk of the tech industry and how it’s going to revolutionize every sector. So what is it? What do you need to know? And how can you use it as a tool to get an edge? This session will look at some of the recent developments and use cases, and how they can be used to differentiate and excel in eCommerce. Topics will range from intelligent search, to customer service channels of Facebook Messenger and Amazon Alexa, and to finding swimming pools in photos with IBM Watson.