User Research

A quick introduction to user research

Transcript

1. User Research Quick n’ Dirty
2. • Is there a market for my product? • Will my product help people solve their problems? • What should I build? • Do people understand my product? • Will people find my product useful? • Can people use my product?
3. • See through users’ eyes • Understand behaviors, paint points • Not asking for users solutions Intent
4. Usability • Can they do it? • Understand it? • Discover features? 2 types Discovery • Context (WWWWWH?) • Existing behaviors • Goals and needs • Problems • Is it useful
5. Usability • Can they do it? • Understand it? • Discover features? 2 types Discovery • Context (WWWWWH?) • Existing behaviors • Goals and needs • Problems • Is it useful Our focus
6. 1. A set of questions and assumptions. 2. Intentional and selective recruiting. 3. A realistic prototype you can test. 4. Five 1-on-1 interviews combining broad discovery questions with task-based evaluation of a prototype. 5. Real-time summarization of findings. Components
7. [ ] - Create a recruiting screener
 [ ] - Share or post the screener where the right people will see it
 [ ] - Select and schedule participants
 [ ] - Start creating interview guide
 [ ] - Confirm participants
 [ ] - Complete interview guide
 [ ] - Review prototype with the team
 [ ] - Interview five customers!
 [ ] - Summarize findings and plan next steps with the team Checklist
8. Screener Who do you want to talk to? What exactly criteria will identify the people you want to talk to? What screening questions will you ask? (questions shouldn’t reveal “right” answers) iPad users Has used iPad at least 3X in last week In the past week, which devices have you used at least three times? (answers include brands of phones, tablets, computers)
9. Screener Who do you want to exclude? What exactly criteria will identify the people you want to talk to? What screening questions will you ask? (questions shouldn’t reveal “right” answers) Unusually technical Work as eng, dev, … If you are currently working, What is your occupation?
10. Interview guide Checklist for important details and topics during the interviews Evernote for designmap interviews (Feb 18, 2014) • Comment vous présentez votre boulot et talent ?
 => Where? Why? • Si on remonte à votre dernier projet publié, comment vous vous y êtes pris ? • Quels autres réseaux professionnels utilisez vous ? Prq pros/cons ? • Comment vous vous tenez informées de l’actu design ? • Comment vous suivez les offres de marché ? • Supposons que vous ayez besoin demain d’un designer d’interfaces web, comment vous le trouvez ? • Comment vs percevez designmap.fr, c’est quoi pour vous ? • Comment vs utilisez designmap.fr ? Quelle freq ? • Quel est le frein selon vs pour l’adopter ? • Si vous aviez une baguette magique, qu’est ce qui rendrait designmap.fr meilleur pour vous ?
11. Pro tips • Listen, don’t take notes • Record • Remain neutral, curious, opinionless • Don’t pitch • Answer questions with questions • Ask open-ended questions • Ask follow-up questions • Watch the time moar tips by Witney Hess: http://whitneyhess.com/blog/2010/07/07/my-best-advice-for-conducting-user-interviews/
12. Moar resources https://kippt.com/mehlah/user-research