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User Research

User Research

A quick introduction to user research

Mehdi Lahmam B.

August 27, 2014
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Transcript

  1. User Research
    Quick n’ Dirty

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  2. • Is there a market for my product?
    • Will my product help people solve their problems?
    • What should I build?
    • Do people understand my product?
    • Will people find my product useful?
    • Can people use my product?

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  3. • See through users’ eyes
    • Understand behaviors, paint points
    • Not asking for users solutions
    Intent

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  4. Usability
    • Can they do it?
    • Understand it?
    • Discover features?
    2 types
    Discovery
    • Context (WWWWWH?)
    • Existing behaviors
    • Goals and needs
    • Problems
    • Is it useful

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  5. Usability
    • Can they do it?
    • Understand it?
    • Discover features?
    2 types
    Discovery
    • Context (WWWWWH?)
    • Existing behaviors
    • Goals and needs
    • Problems
    • Is it useful
    Our
    focus

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  6. 1. A set of questions and assumptions.
    2. Intentional and selective recruiting.
    3. A realistic prototype you can test.
    4. Five 1-on-1 interviews combining broad discovery questions
    with task-based evaluation of a prototype.
    5. Real-time summarization of findings.
    Components

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  7. [ ] - Create a recruiting screener

    [ ] - Share or post the screener where the right people will see it

    [ ] - Select and schedule participants

    [ ] - Start creating interview guide

    [ ] - Confirm participants

    [ ] - Complete interview guide

    [ ] - Review prototype with the team

    [ ] - Interview five customers!

    [ ] - Summarize findings and plan next steps with the team
    Checklist

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  8. Screener
    Who do you want to talk to?
    What exactly criteria will
    identify the people you want to
    talk to?
    What screening questions will
    you ask? (questions shouldn’t
    reveal “right” answers)
    iPad users
    Has used iPad at least 3X in last
    week
    In the past week, which devices
    have you used at least three times?
    (answers include brands of
    phones, tablets, computers)

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  9. Screener
    Who do you want to exclude?
    What exactly criteria will
    identify the people you want to
    talk to?
    What screening questions will
    you ask? (questions shouldn’t
    reveal “right” answers)
    Unusually technical Work as eng, dev, …
    If you are currently working, What
    is your occupation?

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  10. Interview guide
    Checklist for important details and topics
    during the interviews
    Evernote for designmap interviews (Feb 18, 2014)
    • Comment vous présentez votre boulot et talent ?

    => Where? Why?
    • Si on remonte à votre dernier projet publié, comment vous vous y êtes pris ?
    • Quels autres réseaux professionnels utilisez vous ? Prq pros/cons ?
    • Comment vous vous tenez informées de l’actu design ?
    • Comment vous suivez les offres de marché ?
    • Supposons que vous ayez besoin demain d’un designer d’interfaces web,
    comment vous le trouvez ?
    • Comment vs percevez designmap.fr, c’est quoi pour vous ?
    • Comment vs utilisez designmap.fr ? Quelle freq ?
    • Quel est le frein selon vs pour l’adopter ?
    • Si vous aviez une baguette magique, qu’est ce qui rendrait designmap.fr
    meilleur pour vous ?

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  11. Pro tips
    • Listen, don’t take notes
    • Record
    • Remain neutral, curious, opinionless
    • Don’t pitch
    • Answer questions with questions
    • Ask open-ended questions
    • Ask follow-up questions
    • Watch the time
    moar tips by Witney Hess:
    http://whitneyhess.com/blog/2010/07/07/my-best-advice-for-conducting-user-interviews/

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  12. Moar resources
    https://kippt.com/mehlah/user-research

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