User Research

A quick introduction to user research

Transcript

1. User Research
   Quick n’ Dirty
   

   View Slide

2. • Is there a market for my product?
   • Will my product help people solve their problems?
   • What should I build?
   • Do people understand my product?
   • Will people find my product useful?
   • Can people use my product?
   

   View Slide

3. • See through users’ eyes
   • Understand behaviors, paint points
   • Not asking for users solutions
   Intent
   

   View Slide

4. Usability
   • Can they do it?
   • Understand it?
   • Discover features?
   2 types
   Discovery
   • Context (WWWWWH?)
   • Existing behaviors
   • Goals and needs
   • Problems
   • Is it useful
   

   View Slide

5. Usability
   • Can they do it?
   • Understand it?
   • Discover features?
   2 types
   Discovery
   • Context (WWWWWH?)
   • Existing behaviors
   • Goals and needs
   • Problems
   • Is it useful
   Our
   focus
   

   View Slide

6. 1. A set of questions and assumptions.
   2. Intentional and selective recruiting.
   3. A realistic prototype you can test.
   4. Five 1-on-1 interviews combining broad discovery questions
   with task-based evaluation of a prototype.
   5. Real-time summarization of findings.
   Components
   

   View Slide

7. [ ] - Create a recruiting screener

   [ ] - Share or post the screener where the right people will see it

   [ ] - Select and schedule participants

   [ ] - Start creating interview guide

   [ ] - Confirm participants

   [ ] - Complete interview guide

   [ ] - Review prototype with the team

   [ ] - Interview five customers!

   [ ] - Summarize findings and plan next steps with the team
   Checklist
   

   View Slide

8. Screener
   Who do you want to talk to?
   What exactly criteria will
   identify the people you want to
   talk to?
   What screening questions will
   you ask? (questions shouldn’t
   reveal “right” answers)
   iPad users
   Has used iPad at least 3X in last
   week
   In the past week, which devices
   have you used at least three times?
   (answers include brands of
   phones, tablets, computers)
   

   View Slide

9. Screener
   Who do you want to exclude?
   What exactly criteria will
   identify the people you want to
   talk to?
   What screening questions will
   you ask? (questions shouldn’t
   reveal “right” answers)
   Unusually technical Work as eng, dev, …
   If you are currently working, What
   is your occupation?
   

   View Slide

10. Interview guide
    Checklist for important details and topics
    during the interviews
    Evernote for designmap interviews (Feb 18, 2014)
    • Comment vous présentez votre boulot et talent ?

    => Where? Why?
    • Si on remonte à votre dernier projet publié, comment vous vous y êtes pris ?
    • Quels autres réseaux professionnels utilisez vous ? Prq pros/cons ?
    • Comment vous vous tenez informées de l’actu design ?
    • Comment vous suivez les offres de marché ?
    • Supposons que vous ayez besoin demain d’un designer d’interfaces web,
    comment vous le trouvez ?
    • Comment vs percevez designmap.fr, c’est quoi pour vous ?
    • Comment vs utilisez designmap.fr ? Quelle freq ?
    • Quel est le frein selon vs pour l’adopter ?
    • Si vous aviez une baguette magique, qu’est ce qui rendrait designmap.fr
    meilleur pour vous ?
    

    View Slide

11. Pro tips
    • Listen, don’t take notes
    • Record
    • Remain neutral, curious, opinionless
    • Don’t pitch
    • Answer questions with questions
    • Ask open-ended questions
    • Ask follow-up questions
    • Watch the time
    moar tips by Witney Hess:
    http://whitneyhess.com/blog/2010/07/07/my-best-advice-for-conducting-user-interviews/
    

    View Slide

12. Moar resources
    https://kippt.com/mehlah/user-research
    

    View Slide