Mercari Tech Conf 2018 Opening

Yuki Hamada
CPO, Mercari

The Mercari Group is working to utilize technology in more ways than ever before. Mercari CPO Yuki Hamada will discuss the thoughts and efforts behind this objective.

Transcript

1. Opening
   Yuki Hamada
   CPO, Mercari
   

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2. CPO, Mercari
   Yuki Hamada
   

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3. Evolution
   

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4. ¥370 billion/year
   GMV Growth
   Registered MAU
   10.7 million users
   2015
   6月期
   2016
   6月期
   2017
   6月期
   2018
   6月期
   Total Downloads
   Over 100 million
   Mercari’s Evolution
   20
   45
   83
   116
   2015
   June Q
   2016
   June Q
   2017
   June Q
   2018
   June Q
   2.9
   5.2
   8.4
   10.7
   2015
   June Q
   2016
   June Q
   2017
   June Q
   2018
   June Q
   1,444
   2,502
   3,704
   2016
   June Q
   2017
   June Q
   2018
   June Q
   YoY
   +48.1%
   

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5. UI/UX
   Focused
   ・Savvy online marketing
   ・Bold TV commercials
   Easy to use, everyone’s heard of it
   ・Usability testing
   ・Building an analysis platform early
   to allow rapid improvement
   Proactive
   Marketing
   Before
   

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6. Technology
   Our future
   Do what has never been done before
   UI/UX
   Focused
   Proactive
   Marketing
   

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7. Item Image
   Recognition
   (Easy Input)
   Analyze images when items are
   listed to provide automated item
   names/descriptions
   Detect Terms of
   Use Violations
   Detect counterfeit and banned items
   using machine learning technology
   Item Weight
   Estimation (US)
   Estimate the weight of an item based
   on its description and provide the
   appropriate shipping label
   What We Can Do Now With Technology
   

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8. How can Mercari use
   technology to evolve?
   

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9. Any sufficiently advanced technology
   is indistinguishable from magic.
   

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10. Our Future Tech
    Even easier
    listing
    Even easier
    discovery
    Even easier
    selling
    

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11. Our goal is to compete
    as a tech company on
    the world stage
    

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12. The Steps to Becoming a Tech Company
    Product
    Driven
    Engineering
    Driven
    Tech
    Driven
    

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13. Changing the world with technology
    Creating technology that is used by
    developers
    What is a Tech Company?
    

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14. 信頼
    Value Discovery Value Exchange
    Mercari’s Core Technology
    

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15. Trust
    Mercari’s Core Technology
    Value Discovery Value Exchange
    

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16. Trusted XXX
    信用できる仕組み
    Ride in a stranger's car
    Rent your home
    out to a stranger
    Uber Airbnb
    Uncertainty and Trust
    

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17. Uncertainty and Trust
    Buy something
    from a stranger
    

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18. Investing in
    people
    Research and
    development
    A scalable
    development
    organization
    Our Strategy
    

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19. Evolve the world
    through technology
    as a tech company
    on the world stage
    

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