Social Media & Accessibility - DCCO 2020

Social Media & Accessibility - DCCO 2020

Having a fully accessible website is extremely important when it comes to digital accessibility, but the easiest and most effective way to get your organization’s name out to the masses, is through social media. With over 3 billion people around the world using platforms like Twitter, Instagram, Facebook and LinkedIn, it’s no secret that social media marketing is important for any organization. Leveraging the most widely used social media platforms helps you connect with your audience, increase your brand awareness as well as boost potential leads and sales. Being active on social media not only allows you to connect with your audience but for your audience to connect with you.

When you take the time to make sure the images, videos and other content you share are accessible, you send a positive message about your values as an organization that can truly make you stand out among the crowd. Together, we will go through each of these four social media platforms, and walk through the steps needed to create more accessible content.

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Michaela Blackham

August 15, 2020
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Transcript

  1. MICHAELA BLACKHAM Social Media & Accessibility Create more accessible content

  2. Michaela
 Blackham FRONT-END DEVELOPER ACCESSIBILITY SPECIALIST

  3. @atendesign aten.io

  4. Work That
 Matters

  5. Work That
 Matters

  6. MICHAELA BLACKHAM Social Media & Accessibility Create more accessible content

  7. Outline • Why should we make our social media posts

    accessible? • What platform is the most accessible? • Accessibility guidelines to follow to make your posts more accessible.
  8. None
  9. MICHAELA BLACKHAM Social Media & Accessibility Create more accessible content

  10. Social Media & Accessibility

  11. Why should we make our social media posts accessible?

  12. 3.9 BILLION people use social media *As of July 2020

    - datareportal.com
  13. It's the easiest way to get your organization’s name out

    to the masses
  14. • Connect with your audience • Increase brand awareness •

    Inexpensive • Global Reach
  15. It sends a positive message about your values as an

    organization
  16. Which platform is the most accessible?

  17. Facebook? Instagram? Twitter? LinkedIn?

  18. Facebook? Instagram? Twitter? LinkedIn? NONE!!

  19. Why are all of these platforms so bad?

  20. Platforms are ALWAYS updating

  21. Content is user created

  22. They aren’t all bad

  23. None
  24. How You Can Improve Your Posts

  25. Guidelines for accessible posts

  26. Normal Digital Guidelines • DO NOT WRITE IN ALL CAPS

    • Pay attention to color contrast • Avoid misspellings • Watch out for broken links • Captions on your videos (and stories)
  27. Social Media Guidelines • Hashtags • Decorative fonts • Emojis

    & emoticons • Link shorteners • Include alternative text • Images should not be text • Repeat content
  28. Using #hashtags correctly

  29. #AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags

  30. #AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags

  31. CamelCase • #photooftheday • #careerendingtwittertypos • #omgisthattombrady • #teamtopoopportunities •

    #PhotoOfTheDay • #CareerEndingTwitterTypos • #OMGisThatTomBrady • #TeamTopoOpportunities
  32. #AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags

  33. None
  34. #AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags

  35. None
  36. ' uε 
 ∂eςνᵉ ᶠỖήtᔕ

  37. Don’t use decorative fonts

  38. None
  39. Sounds terrible, right?

  40. Use emojis sparingly, and avoid emoticons

  41. ¯\_(ツ)_/¯

  42. None
  43. ¯\_(ツ)_/¯

  44. Never use emojis in alternative text for images

  45. “Who ⭐should⭐ be in charge of your birth control decision

    making? You#! Not these other guys.”
  46. Use shortened URLs

  47. None
  48. None
  49. Include alternative text

  50. Facebook Instagram Twitter LinkedIn

  51. Facebook - Desktop New post

  52. None
  53. None
  54. None
  55. None
  56. Facebook -Desktop Edit old post

  57. None
  58. Facebook -Mobile New post

  59. None
  60. None
  61. None
  62. None
  63. Facebook -Mobile Edit old post

  64. None
  65. None
  66. None
  67. None
  68. Facebook Instagram Twitter LinkedIn

  69. Instagram - Desktop New post

  70. Fail

  71. Instagram - Desktop Edit old post

  72. Fail

  73. Instagram - Mobile New post

  74. None
  75. None
  76. None
  77. None
  78. Instagram - Mobile Edit old post

  79. None
  80. None
  81. None
  82. Facebook Instagram Twitter LinkedIn

  83. Twitter - Desktop New post

  84. None
  85. None
  86. None
  87. None
  88. None
  89. None
  90. Twitter - Desktop Edit old post

  91. Fail

  92. Twitter - Mobile New post

  93. None
  94. None
  95. None
  96. None
  97. Twitter - Mobile Edit old post

  98. Fail

  99. Facebook Instagram Twitter LinkedIn

  100. LinkedIn - Desktop New post

  101. None
  102. None
  103. None
  104. None
  105. LinkedIn - Desktop Edit old post

  106. None
  107. None
  108. None
  109. None
  110. LinkedIn - Mobile New post

  111. Fail

  112. LinkedIn - Mobile Edit old post

  113. Fail

  114. Images should not include important text

  115. None
  116. None
  117. Repeat content

  118. None
  119. Thanks!

  120. Michaela
 Blackham MICHAELA@ATEN.IO