Pssst, hey you! Not everyone likes videos! - WP Accessibility Day

WordPress Accessibility Day 2022 talk on making videos accessible.

Transcript

1. Pssst, hey you! Not everyone likes videos! WP Accessibility Day 2022 https://mlb.pw/wpad2022
2. I am Michele Butcher-Jones You can find me at @michele_butcher on Twitter Hello! 2 https://mlb.pw/wpad2022
3. A little about Michele… ◉ Head Geek at Can’t Speak Geek ◉ Founder of 13Core ◉ WordPress Core Contributor ◉ Support for PostStatus Team ◉ Volunteer Wrangler for WordFest ◉ “Day jobs” at Thrive Agency and Cornell University 3 https://mlb.pw/wpad2022
4. The allure of videos They are now everywhere! 1 4 https://mlb.pw/wpad2022
5. Some facts about video content ◉ According to Cisco - videos count for 82% of web traffic ◉ YouTube states they have 2 billion views every day ◉ Digiday says Facebook has over 8 billion views a day but 85% of these are viewed without sound. 5 https://mlb.pw/wpad2022
6. But why do people love them? ◉ All the cool kids apps are using them ◉ The wave of “influencer” culture ◉ They are great for SEO ◉ They are relatively easy to make 6 https://mlb.pw/wpad2022
7. Not everyone likes videos Why would people not like videos? 2 7 https://mlb.pw/wpad2022
8. Video hurdles include ◉ 13% of the United States alone have a disability ◉ Some people dislike being “talked to” ◉ They can be hard to comprehend ◉ Quality of the video 8 https://mlb.pw/wpad2022
9. Other non-accessible issues ◉ All the advertisements, all the time ◉ Subscriber Pressure ◉ Not having a clear point ◉ Too much “fluff” and people lose interest 9 https://mlb.pw/wpad2022
10. Video Conflicts There has never been a one-size fits all solution 3 10 https://mlb.pw/wpad2022
11. It’s not just the visual or hearing impared either ◉ Neurodivergent Persons ◉ ADHD ◉ Auditory Processing Disorder ◉ Learning Disabilities 11 https://mlb.pw/wpad2022
12. Different Learning Styles ◉ Not everyone can learn from videos ◉ Sometimes a person needs more than one format to let it all soak in 12 https://mlb.pw/wpad2022
13. If you must use videos There is more to recording videos and then publishing them. 4 13 https://mlb.pw/wpad2022
14. All Videos should include: Captions and transcripts Web Friendly Text PDF’s that allow for audio playback 14 https://mlb.pw/wpad2022
15. Text in Videos (and the pages that hold them) ◉ Choose easy to read fonts, large spacing, and large fonts ◉ Avoid animations in text ◉ Use color for contrasts and to highlight important information 15 https://mlb.pw/wpad2022
16. Captions during live videos ◉ Utilize YouTube’s speech recognition technology but review and revise to ensure it is correct ◉ Video captions bring all of the sounds to text ◉ Closed captions are encoded with the video ◉ Open captions are decoded from an existing subtitle file and usually made third party 16 https://mlb.pw/wpad2022
17. Transcripts for reading along ◉ Take the captions one step further to be able to search through dialogue ◉ You do not have to keep up with what is on the screen ◉ It is like reading a book instead of watching the movie 17 https://mlb.pw/wpad2022
18. Audio Descriptions Everywhere ◉ Standard audio descriptions on images, scenes, or videos through narration ◉ Extended audio gives the small details of every action of every frame ◉ Descriptors help close the gap between what is happening on screen and what the viewer understands 18 https://mlb.pw/wpad2022
19. Video formats and players ◉ The video format should be accessible for the blind and visually imparied (MP4) ◉ Most of the time Vimeo and YouTube does this automatically ◉ WordPress makes it easy to embed videos ◉ Products like Adobe Premiere Pro can help 19 https://mlb.pw/wpad2022
20. Random other things to do for sounds ◉ Speak slow and clear ◉ Show the speaker’s face ◉ Block out white noise ◉ Try to avoid “filler” words ◉ Have a narrator ◉ Have a non-distracting background 20 https://mlb.pw/wpad2022
21. Random other things to do for visuals ◉ Nothing blinking, flashing, or strobing ◉ Smooth movements of camera ◉ Remember your color contrasting 21 https://mlb.pw/wpad2022
22. Other factors for accessible videos There is more to accessibility than the democracy of media 22 https://mlb.pw/wpad2022
23. Other wins with Accessible videos ◉ The obvious of being inclusive and reaching all audiences ◉ Accessible videos improve SEO ◉ Ease of use with your website ◉ Lowers chances of a legal complaint for ADA 23 https://mlb.pw/wpad2022
24. Helpful Links WCAG Accessibility Standards https://www.w3.org/WAI/stan dards-guidelines/wcag/ Ava - Captions for All https://www.ava.me TapTapSee https://taptapseeapp.com 24 Americans with Disabilities Act https://www.ada.gov Google Accessibility https://www.google.com/acces sibility/ InVideo https://invideo.io 11y Color Contrast Accessibility Validator https://color.a11y.com BOIA - Video Checklist https://www.boia.org/blog/che cklist-for-creating-accessible-vi deos Assistive Technology Industry Association https://www.atia.org https://mlb.pw/wpad2022
25. Any questions ? You can find me at ◉ @michele_butcher on Twitter ◉ @michelebutcherjones@mastodon.social on Mastodon ◉ michele@CantSpeakGeek.com Thanks! 25 https://mlb.pw/wpad2022