brightonSEO San Diego 2024

How to use Google Trends to optimize your content strategy in the AI overview era...and other news SEO hacks!

Transcript

2. #brightonSEO | @LouisaFrahm
3. AI Overviews… #brightonSEO | @LouisaFrahm
4. X Inaccurate information X Ineffective attribution X Insufficient reporting #brightonSEO | @LouisaFrahm
5. Spoiler alert: Utility content still matters! #brightonSEO | @LouisaFrahm
6. #brightonSEO | @LouisaFrahm Google Trends
7. #brightonSEO | @LouisaFrahm
8. #brightonSEO | @LouisaFrahm Opportunities: Assess trend window timing and pinpoint breakout angles
9. #brightonSEO | @LouisaFrahm Opportunities: Track brand visibility and conduct competitor research
10. #brightonSEO | @LouisaFrahm Trend trajectory
11. #brightonSEO | @LouisaFrahm Regional insights
12. Top: United States, past hour #brightonSEO | @LouisaFrahm
13. Rising: United States, past hour #brightonSEO | @LouisaFrahm
14. Rising: Florida, past hour #brightonSEO | @LouisaFrahm
15. Rising: Tampa, past hour #brightonSEO | @LouisaFrahm
16. #brightonSEO | @LouisaFrahm Keyword research: Different angles
17. #brightonSEO | @LouisaFrahm Keyword research: Same angle
18. #brightonSEO | @LouisaFrahm Curated pages
19. #brightonSEO | @LouisaFrahm Curated pages
20. #brightonSEO | @LouisaFrahm Curated pages
21. #brightonSEO | @LouisaFrahm Google Trends newsletter
22. #brightonSEO | @LouisaFrahm Google Trends newsletter
23. Google Trends newsletter
24. #brightonSEO | @LouisaFrahm AI Overview #1
25. #brightonSEO | @LouisaFrahm AI Overview #2
26. #brightonSEO | @LouisaFrahm AI Overview #3
27. #brightonSEO | @LouisaFrahm Top Stories
28. Even more hacks! #brightonSEO | @LouisaFrahm
29. Google Search #brightonSEO | @LouisaFrahm
30. TikTok Search
31. What would you want answered? #brightonSEO | @LouisaFrahm
32. Which stats are most helpful?
33. #brightonSEO | @LouisaFrahm Google News
34. TLDR; You don’t need to throw out your tool kit! #brightonSEO | @LouisaFrahm
35. Google Trends cheat sheet • Home ◦ Bonus resources ▪ Made with Trends ▪ Get started with Trends • Trending now • Explore • Curated pages • Newsletter
36. Questions? Let’s chat! #brightonSEO | @LouisaFrahm