Designing Creative Teams

Transcript

1. MODERN HUMAN
   DESIGNING CREATIVE TEAMS
   ORGANISATION DESIGN FROM THE BOTTOM UP
   Chloe Heath Managing Director

   UX Cambridge on Wednesday 14 September 2016 MODERN HUMAN
   

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2. MODERN HUMAN
   MODERN HUMAN
   Imagine what’s next.
   Modern Human is a design practice and
   innovation consultancy that specialises in
   imagining disruptive new products, services and
   experiences and then making them a reality.
   http://modernhuman.design @modhuman
   

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3. MODERN HUMAN
   MODERN HUMAN
   http://modernhuman.design @modhuman
   

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4. MODERN HUMAN
   http://modernhuman.design @modhuman
   Inherent
   Acquired
   Inherent Diversity
   Ethnicity, Gender,
   Age, Sexual
   Orientation, 

   …things you can’t
   change
   Acquired Diversity
   The countries you’ve
   lived, the places
   you’ve travelled, the
   industries you’ve
   worked in, the way
   you see the world,
   the projects you’ve
   been involved in, the
   languages you
   speak, experience
   

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5. MODERN HUMAN
   Verschlimmbessern (fɛɐˈʃlɪmbɛsɐn)
   [German]: To accidentally make something worse in the process of
   attempting to mend or improve it. Multiple applications around
   computers, cake-baking and relationships.
   http://modernhuman.design @modhuman
   

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6. MODERN HUMAN
   http://modernhuman.design @modhuman
   GENDER
   DIVERSITY
   SALES
   REVENUE
   ETHNIC
   DIVERSITY
   SALES
   REVENUE
   1%
   INCREASE
   3%
   INCREASE
   1%
   INCREASE
   9%
   INCREASE
   Does Diversity Pay?
   Cedric Herring, American Sociological Review (2009).
   

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7. MODERN HUMAN
   How might we harness people who don’t
   consider themselves creative and enable
   them to think creatively?
   http://modernhuman.design @modhuman
   

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8. MODERN HUMAN
   MODERN HUMAN
   http://modernhuman.design @modhuman
   

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9. MODERN HUMAN
   MODERN HUMAN
   http://modernhuman.design @modhuman
   Image Credit: TED
   Unlocking the power
   of introverts
   Adapted from:
   Susan Cain: The power of introverts, TED.
   https://www.ted.com/talks/susan_cain_the_power_of_introverts
   

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10. MODERN HUMAN
    http://modernhuman.design @modhuman
    70
    BREAST CARE TEAMS
    Magnitude
    Radicalness
    Impact
    Novelty
    95
    PRIMARY HEALTHCARE TEAMS
    Vision
    Participation
    safety
    Task
    orientation
    Interaction
    frequency
    MEASURES OF INNOVATION HIGH QUALITY PROCESS
    Getting the most out of multidisciplinary teams: A multi-
    sample study of team innovation in health care
    Doris Fay et al, Journal of Occupational and Organizational
    Psychology (2006)
    

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11. MODERN HUMAN
    http://modernhuman.design @modhuman
    IMMERSE
    INSPIRE
    INVENT
    IMAGINE
    

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12. MODERN HUMAN
    http://modernhuman.design @modhuman
    IMMERSE
    INSPIRE
    INVENT
    IMAGINE
    

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13. MODERN HUMAN
    MODERN HUMAN
    http://modernhuman.design @modhuman
    Familiarity saves lives
    (Huckman, 2006)
    

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14. MODERN HUMAN
    Use ethnography to
    maximise acquired
    diversity
    _ Shadowing
    _ Expert interviews
    _ Direct experience
    _ Analogous experiences
    _ Guided tours
    

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15. MODERN HUMAN
    http://modernhuman.design @modhuman
    IMMERSE
    INSPIRE
    INVENT
    IMAGINE
    

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16. MODERN HUMAN
    http://modernhuman.design @modhuman
    IMMERSE
    INSPIRE
    INVENT
    IMAGINE
    

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17. MODERN HUMAN
    http://modernhuman.design @modhuman
    Quantity of ideas
    people come up with
    in a brainstorm
    Quantity of ideas
    people come up when
    working alone
    x2
    Does Group Participation When Using Brainstorming
    Facilitate or Inhibit Creative Thinking? 

    Taylor, Berry & Block, Administrative Science Quarterly (1958)
    

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18. MODERN HUMAN
    http://modernhuman.design @modhuman
    The "Rules" of Brainstorming: An Impediment to Creativity?

    Feinberg, Nemeth, IRLE Working Paper No. 167-08 (2008).
    Using traditional
    brainstorming
    When encouraged to
    discuss and critique
    each others ideas
    +20%
    

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19. MODERN HUMAN
    http://modernhuman.co @modhuman #popuplab
    How might we?
    At Modern Human, we have found
    that the best way to move from our
    research findings into imagining
    solutions is by turning our insights
    into questions.
    

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20. MODERN HUMAN
    6-8-5
    The 6-8-5 ideation method enables
    teams to rapidly generate lots of
    ideas in a very short period of time.
    

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21. MODERN HUMAN
    http://modernhuman.design @modhuman
    IMMERSE
    INSPIRE
    INVENT
    IMAGINE
    

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22. MODERN HUMAN
    http://modernhuman.design @modhuman
    Measure & Evaluate
    Having a plan for what to measure
    can really help you to effectively
    track the impact of your product or
    service. Depending on the nature of
    your product or service, you may
    need to track things like culture
    change or the influence your product
    is having on customers’ behaviour.
    These are naturally more difficult to
    measure.
    

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23. MODERN HUMAN
    http://modernhuman.design @modhuman
    Iterate to launch
    Continue to iterate on your product
    or service throughout Invent mode.
    Each iteration should test a potential
    improvement and prepare your
    product or service to be used in real
    life by real people.
    

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24. MODERN HUMAN
    MODERN HUMAN
    http://modernhuman.design @modhuman
    The harder the problem, the more
    effective a diverse team at solving it.
    Image Credit: Narissa Escanlar, Mountain Sky, MT 2008
    

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25. MODERN HUMAN
    http://modernhuman.design @modhuman
    _ Ask applicants to complete a work-based challenge then look for how they
    think.
    _ Design interview questions that reveal how people think and work within a
    team.
    _ Practice 360º hiring.
    Use a hiring process that seeks out acquired
    diversity
    HIRING
    

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26. MODERN HUMAN
    MODERN HUMAN
    http://modernhuman.design @modhuman
    

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27. MODERN HUMAN
    http://modernhuman.design @modhuman
    _ 360º hiring involves everyone in hiring a candidate.
    _ Candidates are asked to participate in a range of interviews and exercises
    with different sets of people.
    _ The different activities and perspectives allow the candidate to show
    different facets of their skills, experience and character.
    _ The process empowers team members, creates of culture of ownership and
    enables successful candidates to be effective within the team, faster.
    360º hiring goes far beyond the traditional
    interview process
    HIRING
    

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28. MODERN HUMAN
    _ Design the team to be effective as quickly as possible.
    _ Tuckman's stages of group development (1965) says that a group will go
    through the stages of forming, storming, norming, performing phases are
    all necessary and inevitable.
    _ ‘Norming’ results in teams that are too agreeable and hold back from being
    candid or sharing controversial ideas.
    _ Design in tension into the team so you see opposing views but not at the
    cost of participation safety.
    http://modernhuman.design @modhuman
    Design healthy tensions into the team
    dynamic
    CONSTRUCTING A TEAM
    

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29. MODERN HUMAN
    MODERN HUMAN
    http://modernhuman.design @modhuman
    “You can discover more about a person in an
    hour of play than in a year of conversation.”
    — Plato: Greek philosopher, mathematician & student of Socrates
    

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30. MODERN HUMAN
    Establish the brief
    It is important to establish the right
    brief before you start any human-
    centred design project. The brief
    should be challenging, interesting
    and valuable.
    

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31. MODERN HUMAN
    _ Spot the opportunities to give the team relevant experiences through
    design research.
    _ Suggest activities that help everyone learn about each other in the widest
    sense.
    _ Walk a mile in someone else’s shoes; encourage the project team to
    shadow you, or do a role swap with someone else in the team.
    http://modernhuman.design @modhuman
    Take ownership of the team dynamic. You can
    create a good team from within.
    PART OF A TEAM
    

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32. MODERN HUMAN
    _ Diversity takes more forms than you think. Watch out for it
    _ Use both forms of diversity to your advantage and create diverse, multi-
    disciplinary teams
    _ Unlock creativity by getting to know your project team
    _ Tailor your project activities to suit the characters within your team
    _ Set a common goal for a project
    _ Don’t be afraid to set a hard problem because a diverse team will do better.
    http://modernhuman.design @modhuman
    In summary
    

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33. MODERN HUMAN
    FIND OUT MORE
    Chloe Heath
    chloe@modernhuman.co
    +44 79 2983 9302
    @ModernClo
    

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