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Going from Projects to Products with WordPress

Nuno Morgadinho
February 20, 2023

Going from Projects to Products with WordPress

In this talk I make the case that both agencies and clients should start to see their websites as Web products and the benefits associated with that. I talk about how you can make the transition from projects to products, the basic differences between the two and also the challenges and resources associated with projects and product teams.

Nuno Morgadinho

February 20, 2023
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Transcript

  1. FROM PROJECTS TO PRODUCTS ส วั ส ดี ค รั

    บ Nuno Morgadinho WordCamp Asia 2023, Bangkok
  2. 1. WHY VALUE IS IN THE EYE OF THE BEHOLDER

    2. WHAT DOES IT MEAN TO APPROACH A WEBSITE AS A PRODUCT 3. WHY IS IT IMPORTANT 4. COMPARING TRADITIONAL PROJECTS VS AS A PRODUCT 5. 3 CASE STUDIES AND 3 KEY PRINCIPLES 6. RECAP & CONCLUSION AGENDA
  3. THE FORMULA WEBSITE AS A PRODUCT = AGILE DEV (OPEN-ENDED

    SCOPE + RETAINER) + USER-CENTERED DESIGN + DATA-DRIVEN DECISIONS + CLIENT DEEP DIVES
  4. WHY

  5. UNLOCKING GROWTH 15 PROJECTS X 15K (AVG.FEE) = 225K 20

    PROJECTS X 20K = 400K 15 CLIENTS X $3500 PER MO + 10 PROJECTS X 15K = 780K
  6. PROJECT PRODUCT BEFORE BEFORE PLAN & SPECIFY ESTIMATE WORK BUDGET

    THE RISK IS ALL YOURS ESTIMATE NEEDED RESOURCES DISCOVERY / ROADMAP SHARE RATE CARD THE RISK IS SHARED
  7. PROJECT PRODUCT DURING DURING FROZEN FEATURE SET INFLATED BUDGET INCENTIVE:

    DO IT FAST PROJECT MANAGEMENT TOOLS CAN ADD NEW FEATURES TIME & MATERIALS INCENTIVE: DO IT BETTER PRODUCT IMPROVEMENT TOOLS
  8. PROJECT PRODUCT AFTER AFTER WEBSITE LAUNCH WARRANTY RELEASE EVERY WEEK

    SEAMLESS CONTINUITY SUCCESS = ON-TIME, ON-QUALITY, ON-BUDGET SUCCESS = ADOPTION IN THE MARKET OF WHAT WE’VE BUILD MAINTENANCE SPRING CLEANING
  9. KEY PRINCIPLE 1: CLIENT DEEP DIVE GATHERING IN-DEPTH INFORMATION・LEARNING ABOUT

    GOALS AND NEEDS・DOING MARKET ANALYSIS・IDENTIFYING UNIQUE CHALLENGES & OPPORTUNITIES・C-LEVEL INTERVIEWS・ MEETING REGULARLY, IF POSSIBLE IN-PERSON
  10. KEY PRINCIPLE 2: USER-CENTERED DESIGN UNDERSTAND AND MEET USER GOALS・USER

    RESEARCH・ ITERATIVE DESIGN & PROTOTYPING・TEST WITH A SET OF PILOT USERS・ON-GOING
  11. KEY PRINCIPLE 3: DATA-DRIVEN DECISIONS “I ALWAYS ASK THE CLIENT

    IF THEY HAVE DATA. IF I HAVE DATA I’M ABLE TO MAKE SMARTER DECISIONS.” — TIAGO MARTINS, SDBAGENCY.COM
  12. YOU’RESELLING APPROACHING A WEBSITE AS A PRODUCT IS AN ON-GOING

    RELATIONSHIP + 3 IMPORTANT COMPONENTS: USER-CENTERED DESIGN, DATA-DRIVEN DECISIONS AND CLIENT DEEP DIVES. VALUE
  13. WEB AGENCIES APPROACH YOUR CLIENTS' WEBSITE PROJECTS AS A PRODUCT

    RATHER THAN ONE-OFF PROJECTS WITH MAINTENANCE PLANS