Going from Projects to Products with WordPress

In this talk I make the case that both agencies and clients should start to see their websites as Web products and the benefits associated with that. I talk about how you can make the transition from projects to products, the basic differences between the two and also the challenges and resources associated with projects and product teams.

Transcript

1. FROM PROJECTS TO PRODUCTS ส วั ส ดี ค รั บ Nuno Morgadinho WordCamp Asia 2023, Bangkok
2. YOUR CLIENT’S SHOULD BE APPROACHED AS A WEBSITE PROJECT PRODUCT
3. 1. WHY VALUE IS IN THE EYE OF THE BEHOLDER 2. WHAT DOES IT MEAN TO APPROACH A WEBSITE AS A PRODUCT 3. WHY IS IT IMPORTANT 4. COMPARING TRADITIONAL PROJECTS VS AS A PRODUCT 5. 3 CASE STUDIES AND 3 KEY PRINCIPLES 6. RECAP & CONCLUSION AGENDA
4. THE GREAT EMBROIDERY DISPUTE
5. VALUE IS AND CAN BE PERCEIVED INFLUENCED
6. WHAT DOES IT MEAN TO APPROACH A AS A WEBSITE PRODUCT
7. THE FORMULA WEBSITE AS A PRODUCT = AGILE DEV (OPEN-ENDED SCOPE + RETAINER) + USER-CENTERED DESIGN + DATA-DRIVEN DECISIONS + CLIENT DEEP DIVES
8. WHY
9. A WEBSITE IS NO LONGER JUST THAT
10. GROW YOUR WORDPRESS AGENCY
11. UNLOCKING GROWTH 15 PROJECTS X 15K (AVG.FEE) = 225K 20 PROJECTS X 20K = 400K 15 CLIENTS X $3500 PER MO + 10 PROJECTS X 15K = 780K
12. GO FROM VENDOR TO PARTNER AND KEEP CLIENTS FOR YEARS
13. INCREASE TEAM SATISFACTION
14. TRADICIONAL PROJECTS VS AS A PRODUCT
15. PROJECT PRODUCT BEFORE BEFORE PLAN & SPECIFY ESTIMATE WORK BUDGET THE RISK IS ALL YOURS ESTIMATE NEEDED RESOURCES DISCOVERY / ROADMAP SHARE RATE CARD THE RISK IS SHARED
16. PROJECT PRODUCT DURING DURING FROZEN FEATURE SET INFLATED BUDGET INCENTIVE: DO IT FAST PROJECT MANAGEMENT TOOLS CAN ADD NEW FEATURES TIME & MATERIALS INCENTIVE: DO IT BETTER PRODUCT IMPROVEMENT TOOLS
17. PROJECT PRODUCT AFTER AFTER WEBSITE LAUNCH WARRANTY RELEASE EVERY WEEK SEAMLESS CONTINUITY SUCCESS = ON-TIME, ON-QUALITY, ON-BUDGET SUCCESS = ADOPTION IN THE MARKET OF WHAT WE’VE BUILD MAINTENANCE SPRING CLEANING
18. ∞EDUCATION HOW TO SELL THIS TYPE OF ON-GOING COLLABORATION TO THE CLIENT? ∞FRAMING ∞SOCIAL PROOF
19. ∞SOLVE PROBLEMS
20. EXAMPLES / KEY PRINCIPLES
21. NEWS MEDIA AS A PRODUCT ECO.PT
22. KEY PRINCIPLE 1: CLIENT DEEP DIVE GATHERING IN-DEPTH INFORMATION・LEARNING ABOUT GOALS AND NEEDS・DOING MARKET ANALYSIS・IDENTIFYING UNIQUE CHALLENGES & OPPORTUNITIES・C-LEVEL INTERVIEWS・ MEETING REGULARLY, IF POSSIBLE IN-PERSON
23. ECOMMERCE AS A PRODUCT FRESH.LAND
24. KEY PRINCIPLE 2: USER-CENTERED DESIGN UNDERSTAND AND MEET USER GOALS・USER RESEARCH・ ITERATIVE DESIGN & PROTOTYPING・TEST WITH A SET OF PILOT USERS・ON-GOING
25. PRODUCT WEBSITE AS A PRODUCT UNBABEL.COM
26. KEY PRINCIPLE 3: DATA-DRIVEN DECISIONS “I ALWAYS ASK THE CLIENT IF THEY HAVE DATA. IF I HAVE DATA I’M ABLE TO MAKE SMARTER DECISIONS.” — TIAGO MARTINS, SDBAGENCY.COM
27. KEY PRINCIPLE 3: DATA-DRIVEN DECISIONS MEASURE & IMPROVE・ADAPT・LEARN・DELIVER VALUE・ QUARTER PLANNING + WEEKLY METRICS・TRACK & COMPARE・SET TARGETS
28. RECAP & CONCLUSION
29. YOU’RESELLING APPROACHING A WEBSITE AS A PRODUCT IS AN ON-GOING RELATIONSHIP + 3 IMPORTANT COMPONENTS: USER-CENTERED DESIGN, DATA-DRIVEN DECISIONS AND CLIENT DEEP DIVES. VALUE
30. SEEING IT BETTER BOTH YOU AND THE CLIENT NEED TO “SEE IT BETTER”
31. WEB AGENCIES APPROACH YOUR CLIENTS' WEBSITE PROJECTS AS A PRODUCT RATHER THAN ONE-OFF PROJECTS WITH MAINTENANCE PLANS
32. “MAINTENANCE” “SITE CARE” X
33. DON'T JUST BUILD WEBSITES, CREATE AWESOME PRODUCTS. - NUNO MORGADINHO
34. THANK YOU ขอบ คุ ณ LINKEDIN.COM/IN/NUNOMORGADINHO/ NUNO@WIDGILABS.COM