3,000 software companies with different growth rates High-growth companies deliver 5x greater returns than medium growth companies Supergrowers (CAGR > 60% at $100m mark) were 8x more likely to reach $1B Increase in growth rates drive 2x the market capitalization as margin reduction in companies < $4B No correlation between cost & growth rates
table stakes for growth Product/market ﬁt determines your opportunity Don’t try to scale until you have solid retention metrics and/or qualitative feedback Product/Market Fit Stack the Odds Grow Source: Sean Ellis
50x increase in DAU simply by watching the behavior of their users in the app and then opening up the app to other services. get the team involved Growth is a team sport. Don’t try to ﬁgure out growth on your own. Growth is inclusive. Get everyone onboard and ideating. feedback User feedback can be critical to ﬁnding the next ideas for your application. Read reviews, survey via email, do lots of customer development. ﬁnd your magic number Understand what actions turn users into long-term retained and proﬁtable users. Drive new users toward those behaviors.
“Our whole team understands what app store optimization is, what the right keywords are, what has worked for us and what hasn’t. No matter what their role, they’re invested in understanding these strategies themselves.”
for reviews - ask at golden moments Run down negative reviews and turn around Use Helpshift / Apptentive to address customer service issues Ask for reviews after great CS experiences https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca