The Mysterious Craft of Qualitative Design Research

We all know that empathy is the cornerstone of being a good designer. But how do we turn empathy into action? Welcome to the mysterious craft of qualitative design research—a world where fuzzy words become key to unlocking the potential for your organization to deliver truly meaningful experiences. In this talk, I’ll share a simple process for converting design research into actionable insights, and case studies from the field.

Presented June 15, 2017 at Capital One for SF Design Week

Transcript