From Silos to Systems - Using Design to Power Up Business Agility

95d9f37115fbb0d13135d0f77132f856?s=47 Morgane Peng
October 07, 2019

From Silos to Systems - Using Design to Power Up Business Agility

Most companies have decentralized business and product teams, which is usually good for autonomy and execution. But one decision made in isolation can seem right at the time, yet lead to a fractured user experience overall.

How can companies optimise for responsiveness and reduce design entropy?

This case study explains how we used design to implement system thinking into a 150-year-old bank.

UXDX Conference Dublin, October 2019

95d9f37115fbb0d13135d0f77132f856?s=128

Morgane Peng

October 07, 2019
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Transcript

  1. From Silos to Systems • UXDX Conf 2019 @morganepeng Using

    Design to Power Up Business Agility @morganepeng • UXDX Conf 2019 • Dublin
  2. From Silos to Systems • UXDX Conf 2019 @morganepeng A

    design director in a 150 year old bank.
  3. From Silos to Systems • UXDX Conf 2019 @morganepeng 10+

    years of Corporate & Investment Banking.
  4. From Silos to Systems • UXDX Conf 2019 @morganepeng

  5. From Silos to Systems • UXDX Conf 2019 @morganepeng

  6. From Silos to Systems • UXDX Conf 2019 @morganepeng

  7. From Silos to Systems • UXDX Conf 2019 @morganepeng What

    on earth is Corporate & Investment Banking?
  8. From Silos to Systems • UXDX Conf 2019 @morganepeng From

    Silos to Systems • UXDX Conf 2019 @morganepeng “Financial services for corporations and financial institutions, from startups to central banks”
  9. From Silos to Systems • UXDX Conf 2019 @morganepeng From

    Silos to Systems • UXDX Conf 2019 @morganepeng
  10. From Silos to Systems • UXDX Conf 2019 @morganepeng From

    Silos to Systems • UXDX Conf 2019 @morganepeng The rise of Design
  11. From Silos to Systems • UXDX Conf 2019 @morganepeng

  12. From Silos to Systems • UXDX Conf 2019 @morganepeng

  13. From Silos to Systems • UXDX Conf 2019 @morganepeng 8

    hours per day staring at a screen 11 hours per day staring at a screen Source: Nielsen Company
  14. From Silos to Systems • UXDX Conf 2019 @morganepeng Image

    credit: Eric Burke
  15. From Silos to Systems • UXDX Conf 2019 @morganepeng Photo

    credit: Charles Platiau/Reuters
  16. From Silos to Systems • UXDX Conf 2019 @morganepeng Process

    handbooks User guides Operational notices Training books Presentations Cheat sheets
  17. From Silos to Systems • UXDX Conf 2019 @morganepeng Engineer

    Middle-Officer Analyst Banker Trader Client Source: Societe Generale Digital Day, 22 Nov 2018
  18. From Silos to Systems • UXDX Conf 2019 @morganepeng Engineer

    Middle-Officer Analyst Banker Trader Client CONTROLS Source: Societe Generale Digital Day, 22 Nov 2018
  19. From Silos to Systems • UXDX Conf 2019 @morganepeng It

    is no longer acceptable to isolate your users on your application.
  20. From Silos to Systems • UXDX Conf 2019 @morganepeng Interactions

    Intelligence Ideas Engineer Middle-Officer Analyst Banker Trader Client Source: Societe Generale Digital Day, 22 Nov 2018
  21. From Silos to Systems • UXDX Conf 2019 @morganepeng From

    Silos to Systems • UXDX Conf 2019 @morganepeng New mindset
  22. From Silos to Systems • UXDX Conf 2019 @morganepeng Interface

    User Experience Customer Experience Employee Experience Service Experience Platform Experience Brand Experience
  23. From Silos to Systems • UXDX Conf 2019 @morganepeng …

    to develop something that may already exist … to develop something that may not make sense at a system level
  24. From Silos to Systems • UXDX Conf 2019 @morganepeng One

    single sign-on One design system One ecosystem
  25. From Silos to Systems • UXDX Conf 2019 @morganepeng From

    Silos to Systems • UXDX Conf 2019 @morganepeng New organizational model
  26. From Silos to Systems • UXDX Conf 2019 @morganepeng

  27. From Silos to Systems • UXDX Conf 2019 @morganepeng One

    Business Owner One IT correspondent One Design correspondent trio
  28. From Silos to Systems • UXDX Conf 2019 @morganepeng Design

    with, not for Sharing is caring No direct hierarchy
  29. From Silos to Systems • UXDX Conf 2019 @morganepeng From

    Silos to Systems • UXDX Conf 2019 @morganepeng New design craft
  30. From Silos to Systems • UXDX Conf 2019 @morganepeng “Top

    align labels” “Forms should be one column” “Show all selection options if under 6” Source: uxdesign.cc, Design Better Forms, 5 Jul 2016
  31. From Silos to Systems • UXDX Conf 2019 @morganepeng Currency

    pair Enter CCY/CCY Spot level Enter a number (0.0000) Request For Quote Deposit currency EUR Deposit amount Enter a number Deposit number of days Enter a number of days Solving Strike Yield Barrier
  32. From Silos to Systems • UXDX Conf 2019 @morganepeng

  33. From Silos to Systems • UXDX Conf 2019 @morganepeng

  34. From Silos to Systems • UXDX Conf 2019 @morganepeng

  35. From Silos to Systems • UXDX Conf 2019 @morganepeng Change

    can happen in large traditional organizations. Embrace complexity. Thinking in systems changes mindsets, organizational models and design craft.
  36. From Silos to Systems • UXDX Conf 2019 @morganepeng

  37. From Silos to Systems • UXDX Conf 2019 @morganepeng Questions?

    Slides? Join us? @morganepeng