Helping Non-Profits Change the World with WordPress - WordCamp Portland 2015

Audio: https://vimeo.com/143630162

Non-Profits serve an incredible role in our community, continually giving of themselves and their time to enhance the greater good. As a WordPress web designer, I feel it is my role to help non-profits understand the many ways they can use WordPress to streamline their tasks and allow them to focus on their causes.

In this presentation, I will walk you through why WordPress is the perfect solution for non-profits, and share stories about three non-profits I had the pleasure of working with to help transform the way their organizations function. In particular, I will discuss how I helped improve their online fundraising experience, implemented an automated membership system to connect Rotarians around the world, and created a video sharing community all through WordPress features and WordPress Plugins.

If more organizations are able to learn and understand how to harness the offerings of WordPress, there is no limit to what they can do.

Transcript

1. Helping Non-Profits Change the World with WordPress BY JOCELYN MOZAK MOZAK DESIGN, NW PORTLAND, OREGON
2. WordPress: Helping Non-Profits Change the World Overview ◦ WordPress: The Perfect Non-Profit Solution ◦ Fundraising: Going Beyond the Donation Form ◦ Membership: Connecting Rotarians Around the World ◦ Video: Sharing the Message of Hope 2 Jocelyn Mozak | Jocelyn@MozakDesign.com
3. WordPress: The Perfect Non-Profit Solution Non-Profit Challenge #1 Keeping overhead costs down is essential. ◦ WordPress Solution: ◦ Open Source Software ◦ It’s Free! ◦ Themes & Plugin abound 3 Jocelyn Mozak | Jocelyn@MozakDesign.com
4. WordPress: The Perfect Non-Profit Solution Non-Profit Challenge #2 Everyone uses a different device to access the web. ◦ WordPress Solution: ◦ Platform & Device Independent ◦ WordPress sites are hosted on the web ◦ Mac / PC / iPhone / Android 4 Jocelyn Mozak | Jocelyn@MozakDesign.com
5. WordPress: The Perfect Non-Profit Solution Non-Profit Challenge #3 Multiple people need to be able to update the website, each with unique access levels. ◦ WordPress Solution: ◦ Unique User Logins ◦ Unique Access Levels 5 Jocelyn Mozak | Jocelyn@MozakDesign.com
6. WordPress: Helping Non-Profits Change the World Overview ◦ WordPress: The Perfect Non-Profit Solution ◦ Fundraising: Going Beyond the Donation Form ◦ Membership: Connecting Rotarians Around the World ◦ Video: Sharing the Message of Hope 6 Jocelyn Mozak | Jocelyn@MozakDesign.com
7. Down Syndrome Network of Oregon www.DSNO.org Down Syndrome Network of Oregon 7 To serve Down Syndrome families from birth to adulthood with programs, resources and community. Fundraising: Going Beyond the Donation Form Jocelyn Mozak | Jocelyn@MozakDesign.com
8. Down Syndrome Network of Oregon www.DSNO.org DSNO’s Challenge 8 A positive online fundraising experience. Fundraising: Going Beyond the Donation Form Jocelyn Mozak | Jocelyn@MozakDesign.com
9. Down Syndrome Network of Oregon www.DSNO.org 9 Fundraising: Going Beyond the Donation Form 1. Team Pages Supporting those we love! Jocelyn Mozak | Jocelyn@MozakDesign.com
10. 2. Provide Incentives 10 Down Syndrome Network of Oregon www.DSNO.org Fundraising: Going Beyond the Donation Form Jocelyn Mozak | Jocelyn@MozakDesign.com
11. 3. Make Giving Easy ◦ Skip the PayPal 2-Step and get SSL. 11 Down Syndrome Network of Oregon www.DSNO.org Fundraising: Going Beyond the Donation Form ◦ Only make essential form fields visible. ◦ Take them to a Thank You page ◦ Let them know their donation was successful and re-iterate your appreciation. Jocelyn Mozak | Jocelyn@MozakDesign.com
12. 4. Take Care of Your Donors ◦ Send a Thank You email ◦ Make sure you send on to your donor! ◦ Include all tax-id info & donation totals ◦ Alert benefiting Team of the donation ◦ Send an email to the benefiting team including: ◦ Donor’s Name & Donation Amount ◦ Donor Contact information ◦ An encouraging reminder to send a “Thank You” with sample “Thank You” text 12 Down Syndrome Network of Oregon www.DSNO.org Fundraising: Going Beyond the Donation Form Encourage them to be on your list Jocelyn Mozak | Jocelyn@MozakDesign.com
13. WordPress Solution 1. Gravity Forms: Accept Donations & Send Email 2. PayPal: Process Payment 3. Custom Post Type: Team Pages 4. PHP Scripting: Donation reporting on Team Pages 13 Down Syndrome Network of Oregon www.DSNO.org Fundraising: Going Beyond the Donation Form Jocelyn Mozak | Jocelyn@MozakDesign.com
14. WordPress: Helping Non-Profits Change the World Overview ◦ WordPress: The Perfect Non-Profit Solution ◦ Fundraising: Going Beyond the Donation Form ◦ Membership: Connecting Rotarians Around the World ◦ Video: Sharing the Message of Hope 14 Jocelyn Mozak | Jocelyn@MozakDesign.com
15. Rotarian Action Group for Peace Connecting those around the world with common goal of Peace. 15 Rotarian Action Group for Peace RotarianActionGroupForPeace.org Membership: Connecting Rotarians Around the World Jocelyn Mozak | Jocelyn@MozakDesign.com
16. RAGFP’S Challenge To provide an automated online system for membership signup, dues collection and adding Rotarians to the world map. 16 Rotarian Action Group for Peace RotarianActionGroupForPeace.org Membership: Connecting Rotarians Around the World Jocelyn Mozak | Jocelyn@MozakDesign.com
17. WordPress Solution 1. WishList Member: Manage membership 2. Stripe & SSL: Accept payment 3. MailChimp: Email correspondence 4. Custom Coding: Addition of members to the map when they register & update their profile on the site. 17 Rotarian Action Group for Peace RotarianActionGroupForPeace.org Membership: Connecting Rotarians Around the World Jocelyn Mozak | Jocelyn@MozakDesign.com
18. WordPress: Helping Non-Profits Change the World Overview ◦ WordPress: The Perfect Non-Profit Solution ◦ Fundraising: Going Beyond the Donation Form ◦ Membership: Connecting Rotarians Around the World ◦ Video: Sharing the Message of Hope 18 Jocelyn Mozak | Jocelyn@MozakDesign.com
19. Video: Sharing the Message of Hope 19 ASHA International Your Can Recover Project YouCanRecoverProject.org You Can Recover Project To bring the stories of people world wide who have struggled with mental or neurological disorders to those who struggle with the important message of … YOU CAN RECOVER. Jocelyn Mozak | Jocelyn@MozakDesign.com
20. YCRP’s Challenge 20 ASHA International Your Can Recover Project YouCanRecoverProject.org To provide a way for people to share and view stories of recovery. Video: Sharing the Message of Hope Jocelyn Mozak | Jocelyn@MozakDesign.com
21. WordPress Solution 21 ASHA International Your Can Recover Project YouCanRecoverProject.org 1. YouTube: Video Storage 2. YouMax: Video showcasing 3. Gravity Forms: Accept video submissions Video: Sharing the Message of Hope Jocelyn Mozak | Jocelyn@MozakDesign.com
22. 22 ASHA International Your Can Recover Project YouCanRecoverProject.org How will you use WordPress to change the World? Jocelyn Mozak | Jocelyn@MozakDesign.com WordPress: Helping Non-Profits Change the World
23. Summary: The Woman behind the presentation Who is Jocelyn Mozak? While my education in engineering certainly refined my technical skills, I found that it’s my passion for what I do and the people that I’ve helped (and continue to help) that makes me a skilled web designer. When I’m is not busy coding CSS or reading PHP you might find me chilling at a coffee shop, getting a pedicure or heading out for a run. 23 Jocelyn Mozak | Jocelyn@MozakDesign.com I am the Founder & Owner of Mozak Design, located here in the Portland area. Born and raised on the East Coast, my education includes Cornell University, graduating with a Bachelor’s in Electrical Engineering and Stanford University, where I obtained a Master’s in Electrical Engineering.