Digital Marketing is taking the world by storm and with new technologies, updates everyday, it has become more and more important for small businesses to create a strong online presence inorder to survive and stay in the market for business.
the focus on making a huge customer base and end up investing in expensive Traditional Marketing. Instead they should take into consideration the vast market of potential customers available Online, and gain from integrating Traditional & Digital Marketing.
and understand their needs. ❖ Capability to connect with anyone, anytime in the entire globe. ❖ Reach right people at the right time with personalized marketing. ❖ Engage customers at all stages of buying process. ❖ Reduced costs along with rise in reach of potential clients. ❖ Build Brand Loyalty. ❖ Monitor and Track response to your advertising efforts. Join Digital Marketing Courses in Pune to learn more on Digital Marketing.
platforms and terms to feel overwhelmed. That’s why, small-scale businesses hesitate to go digital with their business. But in reality, the market is competitive and going Digital is the only way to bring huge results at lesser costs. In the end, 4.6 Billion people use the internet everyday. That’s 60% internet use as per Digital 2021- Global Overview Report.
for you, researching you, reading reviews of your products before making a decision. Hence it is vital to have an internet presence that is responsive and engaging and gives the customers all that they are looking for. If a potential client is unable to find you on the internet, they’ll be unable to find you.
activities, keep track and learn from them what works and what doesn’t. In this way you would be able to make more informed decisions for your brand. Conduct research on your competitors, find out which platforms they use, their keywords, way of engagement to increase traffic, etc .
with a responsive and easy-to-navigate website, be socially active on platforms that work for your niche. Know the importance and basics of SEO in order to work on getting ranked higher on search engine. Include your business location, operating hours, details of your products/services, reviews.
will be open 24*7. Create a space that allows your customers to reach at any time via emails, asking questions about purchase assistance. Additionally, prospective customers who can’t visit your store physically can still conduct business with you via an e-commerce feature.
know what precisely your target audience wants and they issues they face to get the solutions. On social media, hold Q & A’s and Polls, Or conduct a survey. Be attentive to comments and responses to your surveys. Interact and engage with them to earn their trust.
you to be on budget and let you define your ideal customer base. Social Media is especially useful in this as it allows you to create daily budget for your exclusive audience who show an attraction towards your Brand’s image. The most important thing to remember is to choose the right social media platforms as per your niche.
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