SMS based applications - What and How-to?

Who are target users and where are they located? Are target users smartphone users only? Is app only going to be used in areas with wifi and 3g networks? These questions are very crucial during the conceptualization and development of an app. It has to be considered using SMS based on target users, target locations. Anjesh discussed about the technology of how SMS based applications works and how participants can leverage existing services to quickly use SMS in their applications. He also discussed about the pros and cons of building their own SMS infrastructure versus using existing services during Ncell App Camp 2015

Transcript

1. SMS  based   applica-ons   What  and  How-­‐to?   Anjesh  Tuladhar   YoungInnova-ons  
2. Stats       Jul  2014   Jul  2015   Mobile  users   84.03%   99.72%   Internet  users   33.76%   43.67%   NTA  MIS  Report    Jun/Jul  2015  
3. Target   Users   •  Foreigners   •  Locals  by  geographic   loca-on   –  Rural   –  Urban   •  Locals  by  age  group   –  Teenagers   –  Adults   Loca-ons   •  Urban   •  Rural   •  Rural  without  3G/ internet  
4. SMS  might  be  one  of  the  op-ons     based  on  your     target  users  and   target  loca-ons  
5. What  can  you  do  with  SMS   •  Users  can  request  for  informa-on/services   •  System  can  send  SMS  alerts  and  other   informa-on  
6. Push  SMS   Push  (outbound)  sends  SMS  from  your  system         Applica-on   Server   SMS     Gateway   Telecom   Mobile   API  call   SMS  
7. Pull  SMS   Pull  (inbound)  receives  SMS  from  the  mobile         Applica-on   Server   SMS     Gateway   Telecom   Mobile   API  call   SMS  
8. Simple  quick  solu-on  with  SMSSync   SMSsync  is  a  simple,  yet  powerful   SMS  to  HTTP  sync  u-lity  that  turns   any  Android  phone  into  a  local  SMS   gateway    
9. How  SMSSync  works?         Applica-on   Server   Android  Mobile   with  smssync   Telecom   Mobile   H]p  call   SMS   SMS  
10. SMSSync  shortcomings   •  Requires  an  extra  SIM  card  and  android   mobile   •  Might  not  handle  huge  number  of  SMS     •  Need  to  recharge  the  account  on  a  constant   basic  if  you  regularly  send  SMS  from  it   •  The  mobile  number  will  be  10  digit  
11. Working  with  VAS   •  Value  Added  Services  (VAS)  provides  SMS   services  on  behalf  of  telecom  operators   •  you  can  get  4  digit  shortcode    
12. How  SMS  Gateway  works?         Applica-on   Server   SMS  Gateway   (E.g.  Kannel)   Telecom   Mobile   H]p  call   SMS   VPN  
13. Advantages  of  shortcode   •  Easy  to  remember  4  digit  numbers   •  VAS  should  provide  APIs  to  send  and  receive   SMS   •  You  could  set  price  for  each  SMS     •  Will  work  for  huge  number  of  concurrent  SMS  
14. Example  code  to  send  SMS  
15. VAS  providers   •  Sparrow  SMS   •  Digitainment   •  F1-­‐soc   •  Focus  one   •  Mercan-le   •  …  
16. Other  possibili-es   •  Global  companies  but  will  be  expensive  
19. Challenges  with  SMS  based  solu-ons   •  Characters  limit   •  Extra  Cost   •  Content  security   •  Language   •  Reliability  
20. Thank  you