Keynote - Marketing and Monetization - Rajeev Amatya

Mr. Rajeev Amatya, Co-founder and Managing Director of Kaymu Nepal Pvt. Ltd. gave his keynote speech during seminar on marketing and monetization during Ncell App Camp 2015.

Transcript

1. Marketing and Monetization A Kaymu perspective
2. What is Kaymu? Kaymu is an online marketplace for independent buyers and sellers. Kaymu uses app as a medium to facilitate transaction.
3. Why mobile? Above 80% mobile penetration rate in Nepal. Always on, anytime accessible. 60% of traffic on Kaymu comes from mobile.
4. App vs Web 3 4 5 6 7 8 9 Avg mins/session by platform 5 6 Conversion rate by platform Engagement in apps is significantly higher than desktop and mobile website 0 1 2 Desktop Mobile web App 0 1 2 3 4 5 Desktop Mobile web App
5. Before you start marketing….. Demographics, platforms, etc. Most importantly, do they have money and will they pay for your products and services?
6. Choosing marketing channels….. Facebook, Twi tter, other social media Newsletters, CRM Billboards, news papers, offline marketing Free vs Paid. Online vs Offline. Traffic vs Engagement. Go multi-channel. Monitor your performance, use data to target better. Keep testing and keep improving. marketing Mobile Google, SEO, S EM
7. Tracking performance….. Again, track performance, reallocate your resources, improve!
8. What’s the budget? • CAC, CPI are high in the beginning but will go down over time If budget is limited, utilize free channels such as SEO/AEO, social media, referrals etc. Do not forget the power of old-school offline marketing. How about a stall at your college? time • What’s your CIR? Can you self-sustain?
9. Monetization at Kaymu • Revenue to sustain and grow • Multiple sources of revenue • All revenues are generated from sellers sellers • Advertising in addition to listing fees • Third party integration – Mabaya. Also supports apps No monetization, no business! Getting somebody else to pay from their pocket is never easy, so make sure you have a clear revenue model from the beginning.
10. Thank you for your attention!