WordPress & SEO - At Long Last Love

Transcript

13. ## Start browser caching ## ExpiresActive On ExpiresByType image/jpg “access 1 month” ExpiresByType image/jpeg “access 1 month” ExpiresByType image/gif “access 1 month” ExpiresByType image/png “access 1 month” ExpiresByType text/css “access 1 month” ExpiresByType text/html “access 1 month” ExpiresByType application/pdf “access 1 month” ExpiresByType text/x-javascript “access 1 month” ExpiresByType application/x-shockwave-flash “access 1 month” ExpiresByType image/x-icon “access 1 year” ExpiresDefault “access 1 month” ## End browser caching ## 1. Directly in the .htaccess file
14. 2. Via plugin: W3 Total Cache
15. The W3 Total Cache plugin:
16. Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/
17. The W3 Total Cache plugin (Yes, again!)
19. Worst offenders: • WPML (Alternative: TranslatePress) • BackupBuddy (Alternative: All-In-One WP Migration) • Broken Link Checker (Alternative: old school method – Screaming Frog) • Contact Form 7 (Solution: Caldera Forms or load CF7 JS only when necessary) • WPBakery Page Builder (formely Visual Composer) (Alternative: NONE) • Revolution Slider (Alterntive: NONE)
20. • Load JS at the end of the page (Defer JS parsing OR load JS asynchronously) • Speed Booster plugin (defer) • Async JavaScript (async) • Generate CSS sprites: https://www.toptal.com/developers/css/sprite-generator
21. • Don’t embed Facebook or Twitter feeds! Use “Follow us” link / badge. Don’t be this guy!
22. • Implement DNS prefetching in page header, allowing you to resolve DNS lookups before the user clicks on a link. It can be used for: • CDN files • 3rd party files (Google Fonts, AdSense, tracking tools etc.) • Test your page speed with: • GTMetrix • Pingdom Tools • HAR Analyzer • Mobile speed test from Google • Google Analytics (site speed report)
24. !!! The download size of the image should not exceed the maximum size that is going to be used on the website.
25. TinyPNG WP Smush
26. Source: Elite Strategies
28. • Have no mercy with useless code! Delete it! Less code is better. • But how? • Open Dev Tools (Chrome) • Show the Console Drawer • Click “Coverage”
29. Look at all that useless code! DELETE! Make sure to check if the page still works after deleting the code.
30. It’s a search result page. Brand filter: Apple Color filter: Black Search term: smartphone The solution? • Rel=“canonical” tag on the main search result page (the one with no parameters). • Adding a reference to the canonical page on all of the other variations. • Add a line in robots.txt: “Disallow: /*x*” (replace “x” with the parameter), but ONLY if there are no important URLs using parameters.
32. In phpMyAdmin: DELETE FROM wp_posts WHERE post_type=“revision”;
33. • So we’re redesigning our website! Exciting! • We’re finally updating our old permalink structure! Yey! • At last! We’re switching over to WordPress! Hooray! But wait… what happens to all our old URLs?
35. • Crawl your website with Screaming Frog (£150 / year) and make an inventory of all URLs. • Make a list of all the URLs that are going to change • Make a list with the new URLs • Create 301 redirects
37. 1. Set up 301 in .htaccess: 2. Redirection plugins: • Redirection WordPress plugin • Simple 301 Redirects • Safe Redirect Manager • Yoast ADMIT IT! You were wondering when YOAST was going to make an appearance.
39. • Use breadcrumb navigation. Here’s a big reason why:
40. Proper markup: • Use H1 on homepage for the site title. On other pages, the page title is the H1, while the site title is H2. • Use only one H1 tag per page. • Schema.org is kind of a big deal • WooCommerce: https://schema.org/Product • Blog: https://schema.org/Blog
41. Proper markup: • Use H1 on homepage for the site title. On other pages, the page title is the H1, while the site title is H2. • Use only one H1 tag per page. • Schema.org is kind of a big deal • WooCommerce: https://schema.org/Product • Blog: https://schema.org/Blog Structured Data testing tool: https://search.google.com/structured-data/testing-tool/u/0/
42. Proper pagination: • Use “prev” and “next” tags on post links • Use “prev” and “next” tags on paginated content (product category pages)
43. Proper HTML input forms on mobile: Color Date & Time Tel
45. Don’t install WPBakery Page Builder! Your page speed will thank you.
46. Don’t install any sliders / carousels! Your page speed and your users’ sanity will thank you.
47. SEO ≠ 1 plugin SEO ≠ 1 green dot
48. If you can help it, don’t install a WP blog on a subdomain (blog.mysite.com)! Use a subdirectory (mysite.com/blog) Why? Because subdomains are treated as separate(-ish) domains. Incoming links will pass value to the subdomain (blog.mysite.com), but they will be less valuable for the main website (mysite.com).