Ingredients: ü Perth County – strong agricultural heritage and Stra0ord is home to: ü One of the oldest Farmers Markets in the province ü Ontario Pork Congress – 40th Anniversary in 2013 ü Canadian Dairy XPO ü Stra0ord Chefs School celebra?ng over 30 years ü Large number of seasonal fine dining restaurants focusing on local food
4 The Savour Stra@ord Perth County Culinary FesGval, September 20-‐22, 2013 is an annual event that celebrates our food community – farmers, ar?sanal food producers, restaurants and chefs (and let’s not forget consumers) – a Fes?val that personifies Stra0ord’s unique culinary character and furthers its reputa?on as a gastronomic hot spot on the food map!
Success of the Food Fes?val… The Recipe • Stakeholder Mee?ngs • Business to Business – Tools – Events – Educa?on • Market Ready! • Culinary Programs and Products – Criteria for Par?cipa?on – Engagement from Stakeholders
Alliance Stakeholder MeeGngs • Gain alignment • The Value of Culinary Tourism • Culinary Tourism Inventory – Find our champions • GAP analysis • Geographic Mapping • SWOT Anaylsis
• The Tools – Farmer and Chef Resource Guides – Farmer Database – How to Create a Culinary Tourism Product • Networking Events – Encourage collabora?on – Build rela?onships • Educa?on – Regional Food Summit – One on one Farm Visits – Restaurant Training – Chef FAM Tours
OCTA helped iden?fy Market Ready Partners • Culinary Champions! • Worked with farmers, chefs and culinary businesses that were market ready to develop programs and products • One on one sessions for those businesses near market ready • Educa?on!
• Was the restaurant guide for over 15 years • Now the one stop guide to food in Stra0ord • Annual publica?on • Four seasons • mid-‐April launch • 60,000 copies distributed
• Chocolate Trail • Bacon and Ale Trail • Maple Trail Success! • Over 1000 chocolate trails sold • Increased sales for businesses • Culinary Packages • Fes?val Theatre Tourists stay longer • Sold on-‐line
Commiged to suppor?ng local farmers or producers within 100 mile radius of Stra0ord • Offer VQA Ontario Wine, craj beer and local beverage op?ons Consumer looks for the Savour Stra@ord logo: • In the restaurant/food shop side bar of Culinary Guide • On restaurant menus and websites • In store displays, restaurants, hotel, and shop windows • Search for ‘local far’ as a cuisine or accommoda?on at visitstra0ord.ca
• Chef Aaron Linley, Stra0ord, January 13 • Chef Carl Heinrich and Chef Ryan Donovan, Toronto, February 10 • Chef Tim Larsen, Stra0ord, March 3 • Chef Ryan Crawford, Niagara April 14 • Chef Rob Rossi, Toronto, April 21 • Chef Jonathan Gushue, Cambridge, May 5 • Chef Paul Finkelstein, Stra0ord, May 26 • Chef Nick Beninnger, Waterloo, June 2 • Chef Bryan Steele, Stra0ord, June 23
Celebra?ng experts in our community • Beer and Cheese of The Bri?sh Isles • Food Photography 101 • Spring Tea with Karen Hartwick • Foraging Feast with The Milky Whey • Cider and Cheese • Ar?sanal Cheese Making at Monforte Dairy • Bacon Cocktails at Mercer Hall
the Year Awarded to Savour Stra-ord Culinary Fes5val at the Ontario Tourism Summit in October by Ontario Tourism and TAIO Top 100 FesGval in Ontario Fes5val and Events Ontario Culinary Tourism Leadership Award 2011 Ontario Culinary Tourism Alliance Experience of the Year 2010 Ontario Culinary Tourism Alliance
having food fairs, especially in a place like Stra0ord, it's so close to the farmers, so close to the producers, and so close to where we're trying to get back to. And it's fun to see that a place like this is so far ahead of the big ci?es.” – Chuck Hughes, Chuck’s Day Off; Winner, Iron Chef America and guest of the Fes?val 2011 “It’s certainly so unique here. Savour Stra0ord was unlike anything I’ve seen… the kind of event that agracts people from all over…” -‐ David Rocco, Food Network Canada and guest of the Fes?val 2012
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