First impressions on the Web can’t be taken back or changed; you only get one chance. A lot of emphasis is put on the homepage to build that first impression, but after diving into analytics, you’ll discover a different story. Most Web visitors are experiencing their first impressions on an interior page on your site and may never actually visit your homepage. This session will use real examples to outline the possible first impressions your visitors may have. Explore techniques to analyze those experiences objectively and tools to track visitor engagement.