Getting a visitor to your website is only half the battle: how do you keep them? A lot of attention is put on the "action" items on a homepage but it's more likely a visitor is landing on an interior page from a Web search or link. Every visual element, content or cue makes an impression with your visitor and influences what next step they take. The last thing you want to do is leave your visitor at a dead end or continuously force them to use the “back” button. With each page having a defined “next step” it gives your visitor a forward moving Web experience. The idea is more than just bigger and brighter action buttons. Your goal is the design an experience to make your visitors care. This session will walk through real life examples to identify common pitfalls and successful approaches, provide techniques to objectively look at your communications from your audience’s point of view and highlight tools to measure and track success of your communications.
nickdenardis
spindle
wattlaa
naoyawatanabe
fkady
hirokazu_oda
ajstarks
goodpatch
usagimaru
jirosh1998
jdesign_tokyo
medley
root_recruit
brianwarren
jrom
bluesmoon
shpigford
eileencodes
lara
paulrobertlloyd
iamctodd
danielanewman
philnash
sachag
aki_iinuma
