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Nick DeNardis
March 08, 2013
Technology
1
72
Personal and Professional Social Media
Balancing the life of a personal professional online.
Nick DeNardis
March 08, 2013
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Transcript
Social Media personal and professional http://flic.kr/p/6h5b29
@nickdenardis
Associate Director of Web Communications Wayne State University http://wayne.edu/ Host
of EDU Checkup http://educheckup.com/ Curator of EDU Snippits http://edusnippits.com/ Nick DeNardis
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Why does this matter?
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https://www.facebook.com/Twogirlsandapuppy
Social Network Quiz
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Personal Professionalism Social Media
Real World Rules Still Apply
In a Shorts-and- Sneakers World, Keep It Business Casual
https://twitter.com/mherek/status/278228955310473216
Beware the Bubble
http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html
Use Careful Privacy Settings, But Don't Count on Them
http://www.huffingtonpost.com/2013/01/22/melissa-cairns-ohio-teach_n_2529166.html
Boss-Bashing Is Bad
http://newyork.cbslocal.com/2010/08/20/teacher-fired-for-ripping-students-blames-facebook/
Credibility Counts
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Mind Your Manners
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Politics Can Backfire
Avoid the Over-Share
http://www.bitrebels.com/social/twitter-psychology-the-nitty-gritty-scoop-infographic/
http://bufferapp.com/
Your Online Reputation Is Your Reputation
http://klout.com/
Personal Business Social Media
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http://mashable.com/2010/06/15/gatorade-social-media-mission-control/
Establish Goals
Write down Specific business Goals and Objectives
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Use YouTube to grow my business.
Get 15 new leads through Facebook in April, 2013.
Listen
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“social media firehose”
http://google.com/reader
Build
http://wordpress.com/ http://tumblr.com/
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Choose your channels
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Email is not dead.
http://mailchimp.com/
Participation
#backchannel
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Timeliness and Frequency
http://new.burgieweb.com/best-time-of-day-to-post-on-social-media/
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Transparency
http://blogs.wayne.edu/web/2011/08/16/social-media-butterfingers/
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Tracking Progress
http://bitly.com/
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867
http://google.com/analytics
Moving Target
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Thank You @nickdenardis
[email protected]
slideshare.net/nickdenardis