Balancing the life of a personal professional online.
Social Mediapersonal and professionalhttp://flic.kr/p/6h5b29
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@nickdenardis
Associate Director of Web CommunicationsWayne State Universityhttp://wayne.edu/Host of EDU Checkuphttp://educheckup.com/Curator of EDU Snippitshttp://edusnippits.com/Nick DeNardis
Why does this matter?
https://www.facebook.com/Twogirlsandapuppy
Social NetworkQuiz
Personal ProfessionalismSocial Media
Real World RulesStill Apply
In a Shorts-and-Sneakers World, Keep ItBusiness Casual
https://twitter.com/mherek/status/278228955310473216
Beware the Bubble
http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html
Use Careful PrivacySettings, But Don'tCount on Them
http://www.huffingtonpost.com/2013/01/22/melissa-cairns-ohio-teach_n_2529166.html
Boss-Bashing Is Bad
http://newyork.cbslocal.com/2010/08/20/teacher-fired-for-ripping-students-blames-facebook/
Credibility Counts
Mind Your Manners
Politics Can Backfire
Avoid the Over-Share
http://www.bitrebels.com/social/twitter-psychology-the-nitty-gritty-scoop-infographic/
http://bufferapp.com/
Your Online ReputationIs Your Reputation
http://klout.com/
Personal BusinessSocial Media
http://mashable.com/2010/06/15/gatorade-social-media-mission-control/
Establish Goals
Write downSpecific businessGoals andObjectives
Use YouTube to growmy business.
Get 15 new leadsthrough Facebook inApril, 2013.
Listen
“social media firehose”
http://google.com/reader
Build
http://wordpress.com/ http://tumblr.com/
Choose your channels
Email is not dead.
http://mailchimp.com/
Participation
#backchannel
Timeliness andFrequency
http://new.burgieweb.com/best-time-of-day-to-post-on-social-media/
Transparency
http://blogs.wayne.edu/web/2011/08/16/social-media-butterfingers/
Tracking Progress
http://bitly.com/
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867
http://google.com/analytics
Moving Target
Thank You@nickdenardis[email protected]slideshare.net/nickdenardis