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How to create iconic designs?

How to create iconic designs?

I gave a presentation for the 2014 graduation class of Beijing Institute of Fashion Technology on how to become a better designer. The idea was to teach by example and show how products become iconic, designers famous and what to avoid or do to get there.


Nicky Szmala

June 18, 2014


  1. 3 x 3 x 3 timeless designs design geniuses ways

    to become a better designer Beijing | June 2014
  2. 我介绍⼀一下

  3. 我的中⽂文

  4. I’m a designer. Who can’t draw. Unfortunately.

  5. I design Products Teams Ads

  6. 柏林 ⼲⼴广州 ⼲⼴广州 圣莫尼卡 赫尔⾟辛基 北京 杜塞尔多夫 柏林

  7. 开始吧!

  8. 1/3 timeless designs

  9. None
  10. 1957年

  11. Max Miedinger with Eduard Hoffmann

  12. The aim of the new design was to create a

    neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage.
  13. In 1960, the typeface's name was changed to Helvetica (meaning

    Swiss in Latin) in order to make it more marketable internationally.
  14. Helvetica is among the most widely used sans-serif typefaces

  15. None
  16. 2/3 timeless designs

  17. None
  18. 1963年

  19. None
  20. Ferdinand Alexander Porsche 1935 - 2012

  21. He began studying industrial design in Ulm, Germany, but after

    a year was dismissed by the examination board, because his talent was doubted.
  22. An exclusive sports car that sold more than 800.000 units

    over 50 years.
  23. It is among the most successful competition cars ever.

  24. Designers need to be part engineer.

  25. 3/3 timeless designs

  26. None
  27. 1955年

  28. Coco Channel 1883 - 1971

  29. Chanel, recognizing that modern women needed to have their hands

    free while attending social functions, designed a double-chain shoulder strap, something common in downmarket products, but rare in luxury circles at the time.
  30. What can we learn from 3 timeless designs

  31. { iconic premium global simple one designer

  32. 3 x 3 x 3 timeless designs design geniuses ways

    to become a better designer
  33. 1/3 design geniuses

  34. Leonardo da Vinci


  36. None
  37. None
  38. None
  39. None
  40. 2/3 design geniuses

  41. Raymond Loewy

  42. Font and color scheme of air force one were designed

    in the ‘60s for President Kennedy
  43. Much of his early career was spent designing locomotives for

    outfits like the Pennsylvania Railroad company
  44. In an extensive partnership with Coca-Cola, Loewy was responsible for

    a significant redesign of the iconic glass bottle, though his most original work came when designing vending, soda, and ice dispensing machines
  45. Royal Dutch Shell company has always been represented by the

    image of a seashell, but it wasn’t until 1971 that its logo took on the more geometric form by which it is known around the world today.
  46. None
  47. 3/3 design geniuses

  48. Karl Lagerfeld

  49. The first collection was poorly received. "The press booed the

  50. None
  51. None
  52. None
  53. Isla Moda

  54. 80岁

  55. None
  56. Lagerfeld owns a red point Birman cat named Choupette, which,

    on 1 June 2013, he indicated he would marry, were it legal.
  57. What can we learn from 3 design geniuses

  58. } visionary multiple talents no 9 to 5 passionate sometimes

    weird (which is good)
  59. 3 x 3 x 3 timeless designs design geniuses ways

    to become a better designer
  60. 1/3 ways to become a better designer

  61. and don’t check your mobile every 5 min. Stop multitasking

  62. 2/3 ways to become a better designer

  63. 天天练习 ~10.000 hours of practice

  64. 3/3 ways to become a better designer

  65. None
  66. You know that what you need to do is possible

    to do, even though difficult, and sense of time disappears. You forget yourself. You feel part of something larger.
  67. And the most important thing of all:


  69. 谢谢 ⼤大家!

  70. 还有问题吗?