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Why UX is not (just) a beautiful UI
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Nicky Szmala
July 04, 2014
Design
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100
Why UX is not (just) a beautiful UI
Short keynote speech as part of the 10x10 conference organized by Chinaccelerator.
Nicky Szmala
July 04, 2014
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Transcript
Why UX is not (just) a beautiful UI Nicky
Szmala Co-‐Founder HackerHires hachkerhires.com @hackerhires @szmala
Who’s speaking Europe Germany_Berlin (onsite) Germany_Dusseldorf (onsite) Germany_Hamburg (onsite) England_London
France_Paris Finland_Helsinki (onsite) North America USA_Santa Monica Asia China_Beijing (onsite) China_Shanghai (onsite) China_Guangzhou (onsite) Singapore (onsite) UAE_Dubai Japan_Tokyo
Let’s start: What is UX?
This is an experience
This as well
And this
Also this
Yep, also this
What makes these examples good (or bad) user
experiences?
It’s the sum of its parts Let’s take a look:
Good weather + Reasonable waiting times + Safe ride +
8 loops/ 100km/h + Friendly staff = Fun
??? + ??? + ??? + ??? + ??? =
What makes this a great user experience
Don’t mess up the details…
Nice Wow Oops…
What does this mean for our web & mobile
businesses?
Think about use cases A B C D E
Know your Pield in and out!
Not just google facts…
Or staring at spreadsheets
Talk to your users
This is how we do it 1. Script a questionnaire
2. Leverage personal contacts 3. Doesn’t matter where they are located (Skype works) 4. Do 1-‐on-‐1’s 5. Record everything 6. Get intro’s from the people you interview 7. RePine your script 8. Keep doing it
Who should do that?
In case you are a founder: You!
“Crap, all it takes is a designer”
Good UX starts here:
Avoid the trap…
Leverage state-‐of-‐ the-‐art frameworks:
What else…
‘Go for a cause. Make meaning!’ Guy Kawasaki
Thanks Nicky Szmala Co-Founder HackerHires
[email protected]
hachkerhires.com @hackerhires @szmala