Why UX is not (just) a beautiful UI

Short keynote speech as part of the 10x10 conference organized by Chinaccelerator.

Transcript

1. Why  UX  is  not  (just)  a  beautiful    UI Nicky  Szmala Co-­‐Founder  HackerHires hachkerhires.com @hackerhires @szmala
2. Who’s  speaking Europe Germany_Berlin (onsite) Germany_Dusseldorf (onsite) Germany_Hamburg (onsite) England_London France_Paris Finland_Helsinki (onsite) North America USA_Santa Monica Asia China_Beijing (onsite) China_Shanghai (onsite) China_Guangzhou (onsite) Singapore (onsite) UAE_Dubai Japan_Tokyo
3. Let’s  start:  What  is  UX?
4. This  is  an  experience
5. This  as  well
6. And  this
7. Also  this
8. Yep,  also  this
9. What  makes  these    examples  good   (or  bad)  user  experiences?
10. It’s  the  sum  of  its  parts Let’s  take  a  look:
11. Good weather + Reasonable waiting times + Safe ride + 8 loops/ 100km/h + Friendly staff = Fun
12. ??? + ??? + ??? + ??? + ??? = What makes this a great user experience
13. Don’t  mess  up  the  details…
14. Nice Wow Oops…
15. What  does  this  mean  for  our  web  &   mobile  businesses?
16. Think  about  use  cases A B C D E
17. Know  your  Pield  in  and  out!
18. Not  just  google  facts…
19. Or  staring  at   spreadsheets
20. Talk  to  your  users
21. This  is  how  we  do  it 1. Script  a  questionnaire 2. Leverage  personal  contacts 3. Doesn’t  matter  where  they  are  located  (Skype   works) 4. Do  1-­‐on-­‐1’s   5. Record  everything 6. Get  intro’s  from  the  people  you  interview 7. RePine  your  script 8. Keep  doing  it
22. Who  should  do  that?
23. In  case  you  are  a  founder: You!
24. “Crap,  all  it  takes  is  a  designer”
25. Good  UX  starts  here:
26. Avoid  the  trap…
27. Leverage  state-­‐of-­‐   the-­‐art  frameworks:
28. What  else…
29. ‘Go  for  a  cause. Make  meaning!’ Guy  Kawasaki
30. Thanks Nicky Szmala Co-Founder HackerHires nicky@hackerhires.com hachkerhires.com @hackerhires @szmala