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The brave new world of Advertising. Powered by ...
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Nicky Szmala
November 07, 2015
Business
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The brave new world of Advertising. Powered by Technology.
My latest speaker deck from the Innofest conference in Beijing.
Nicky Szmala
November 07, 2015
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Transcript
The brave new World of Advertising. Powered by Technology. Innofest
2015 | Beijing
Partner ᇁᇁ & at K1ND Beijing at Family
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Let’s be frank:
(Most) People don’t like
Advertising
Instead:
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#౯ժ#
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Entertain me Educate me Offer Discounts
It’s hard.
Babies, Cats and singing Cops…
Korean Soup Operas, K-Pop, J-Pop…
Mobile Games, Chatt Apps …
And other Brands with their content competing for the attention
of your audience.
Technology can help brands to deliver new formats of entertainment,
experiences & services for customers
Let’s take a look at some technologies that create new
opportunities for brands
The Internet of Things or how every object turns into
a media platform
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“80 billion connected things by 2020.” Source IDATE
That’s: 80,000,000,000
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Virtual Reality or the new experience screen
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Currently fundraising
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Voice Interface or no screens needed
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Marketing & Product Innovations Make it an experience Make it
memorable through storytelling Make it easy to share The Standout Formula + + +
Driver Enabler Multiplier Technology Innovation Idea/ Content Platforms & Seeding
“The best way to predict your future is to create
it.” Abraham Lincoln
Thanks! ᨀᨀѺ