The brave new world of Advertising. Powered by Technology.

My latest speaker deck from the Innofest conference in Beijing.

Transcript

1. The brave new World of Advertising. Powered by Technology. Innofest 2015 | Beijing
2. Partner ᇁᇁ & at K1ND Beijing at Family
3. ౯ժ୏তމѺ
4. Let’s be frank:
5. (Most) People don’t like
6. Advertising
7. Instead:
9. #౯ժ#
13. Entertain me Educate me Offer Discounts
14. It’s hard.
15. Babies, Cats and singing Cops…
16. Korean Soup Operas, K-Pop, J-Pop…
17. Mobile Games, Chatt Apps …
18. And other Brands with their content competing for the attention of your audience.
19. Technology can help brands to deliver new formats of entertainment, experiences & services for customers
20. Let’s take a look at some technologies that create new opportunities for brands
21. The Internet of Things or how every object turns into a media platform
24. “80 billion connected things by 2020.” Source IDATE
25. That’s: 80,000,000,000
29. Virtual Reality or the new experience screen
33. Currently fundraising
35. Voice Interface or no screens needed
38. Marketing & Product Innovations Make it an experience Make it memorable through storytelling Make it easy to share The Standout Formula + + +
39. Driver Enabler Multiplier Technology Innovation Idea/ Content Platforms & Seeding
40. “The best way to predict your future is to create it.” Abraham Lincoln
41. Thanks! ᨀᨀѺ