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The brave new world of Advertising. Powered by Technology.

43e5098ca879b5f1a0e70d23fafdcb47?s=47 Nicky Szmala
November 07, 2015

The brave new world of Advertising. Powered by Technology.

My latest speaker deck from the Innofest conference in Beijing.

43e5098ca879b5f1a0e70d23fafdcb47?s=128

Nicky Szmala

November 07, 2015
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Transcript

  1. The brave new World of Advertising. Powered by Technology. Innofest

    2015 | Beijing
  2. Partner ᇁᇁ & at K1ND Beijing at Family

  3. ౯ժ୏তމѺ

  4. Let’s be frank:

  5. (Most) People don’t like

  6. Advertising

  7. Instead:

  8. None
  9. #౯ժ#

  10. None
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  13. Entertain me Educate me Offer Discounts

  14. It’s hard.

  15. Babies, Cats and singing Cops…

  16. Korean Soup Operas, K-Pop, J-Pop…

  17. Mobile Games, Chatt Apps …

  18. And other Brands with their content competing for the attention

    of your audience.
  19. Technology can help brands to deliver new formats of entertainment,

    experiences & services for customers
  20. Let’s take a look at some technologies that create new

    opportunities for brands
  21. The Internet of Things or how every object turns into

    a media platform
  22. None
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  24. “80 billion connected things by 2020.” Source IDATE

  25. That’s: 80,000,000,000

  26. None
  27. None
  28. None
  29. Virtual Reality or the new experience screen

  30. None
  31. None
  32. None
  33. Currently fundraising

  34. None
  35. Voice Interface or no screens needed

  36. None
  37. None
  38. Marketing & Product Innovations Make it an experience Make it

    memorable through storytelling Make it easy to share The Standout Formula + + +
  39. Driver Enabler Multiplier Technology Innovation Idea/ Content Platforms & Seeding

  40. “The best way to predict your future is to create

    it.” Abraham Lincoln
  41. Thanks! ᨀᨀѺ