The brave new world of Advertising. Powered by Technology.

Transcript

1. The brave new World of Advertising. Powered by Technology. Innofest

   2015 | Beijing

2. Partner ᇁᇁ & at K1ND Beijing at Family

3. ౯ժ୏তމѺ

4. Let’s be frank:

5. (Most) People don’t like

6. Advertising

7. Instead:

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9. #౯ժ#

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13. Entertain me Educate me Offer Discounts

14. It’s hard.

15. Babies, Cats and singing Cops…

16. Korean Soup Operas, K-Pop, J-Pop…

17. Mobile Games, Chatt Apps …

18. And other Brands with their content competing for the attention

    of your audience.

19. Technology can help brands to deliver new formats of entertainment,

    experiences & services for customers

20. Let’s take a look at some technologies that create new

    opportunities for brands

21. The Internet of Things or how every object turns into

    a media platform
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24. “80 billion connected things by 2020.” Source IDATE

25. That’s: 80,000,000,000

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29. Virtual Reality or the new experience screen

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33. Currently fundraising

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35. Voice Interface or no screens needed

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38. Marketing & Product Innovations Make it an experience Make it

    memorable through storytelling Make it easy to share The Standout Formula + + +

39. Driver Enabler Multiplier Technology Innovation Idea/ Content Platforms & Seeding

40. “The best way to predict your future is to create

    it.” Abraham Lincoln

41. Thanks! ᨀᨀѺ