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From napkin sketch to product: UX for startups

Avatar for Nicky Szmala Nicky Szmala
October 08, 2011

From napkin sketch to product: UX for startups

I gave this workshop together with Christian Drehkopf at Tongji University in Shanghai as part of the first 3 Day Startup event in China.

Avatar for Nicky Szmala

Nicky Szmala

October 08, 2011
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  1. Nicky Szmala | Christian Drehkopf | October 2011 3DS Shanghai

    @Tongji University From napkin sketch to product A workshop on UX for startups
  2. Europe Germany_Berlin (onsite) Germany_Dusseldorf (onsite) Germany_Hamburg (onsite) England_London France_Paris Finland_Helsinki

    (onsite) North America USA_Santa Monica Asia China_Beijing (onsite) China_Shanghai (onsite) China_Guangzhou (onsite) Singapore (onsite) UAE_Dubai Japan_Tokyo Nicky in a nutshell Corporate side Startup side
  3. LOS ANGELES NEW YORK BERLIN SHANGHAI PARIS LONDON HELSINKI SEOUL

    CHICAGO Selection of clients Chris in a nutshell • 10 years experience in the advertising and design world for offline, online, mobile and digital media • Design Lead at iconmobile Group, Berlin, Germany – delivering high end digital user experiences Member of
  4. User-Experience (UX) is about how a person feels when interacting

    with a product, system or service. ISO 9241-210 ergonomics of human system interaction
  5. User Experience is • useful – the UX of your

    product is often the first experience your customers have with your product or service • required – your product / service cannot not have an user experience • innovative – designing UX is one of the most efficient ways of communicating and controlling your product outcome
  6. UX is about device input ... 5 Way Jumping from

    link to link 5 Way Cursor based Touch screen
  7. … and device output. 28 Features 6 Features Browse View

    Slideshow Share AirPrint AirPlay 3 Features Browse View Share
  8. individual social rational emotional brand focused User Experience is about

    knowing your customer and your market. Highest (anticipated) opportunity
  9. “Perfection is achieved, not when there is nothing more to

    add, but when there is nothing left to take away.” Antoine de Saint-Exupery (french writer, poet and pioneering aviator)
  10. Designing User Experiences is an agile process concept design research

    development abstract real synthetic analytic
  11. Measuring User Experiences Qualitative Your PC CamtasiaSt udioTrailVe rsion Webcamor

    Steadycam Or simply record interaction with phone camera
  12. John Maeda – Simplicity -> A book about how to

    design Steve Krug – Rocket Surgery … -> Do-It-Yourself guide for usability testing Adaptive Path – Subject to Change -> Why user experience matters + examples Recommended Books