Keyword to Conversion A Full-Funnel PPC Strategy For Saas business

Discover how our full-funnel PPC strategy helps SaaS businesses drive trial sign-ups and paid conversions. Learn to map keywords, optimize bids, and scale MRR.

Transcript

1. KEYWORD TO CONVERSION A FULL-FUNNEL PPC STRATEGY FOR SAAS BUSINESS
2. INTRODUCTION • PPC is a powerful tool for SaaS lead generation and product onboarding. • A full-funnel strategy aligns paid campaigns with the customer journey: from awareness to trial signups and paid conversions. • Why it matters: Companies with aligned SEO for SaaS and PPC strategies report up to 3x higher user acquisition efficiency. • Objective: Demonstrate how our PPC services deliver predictable SaaS growth. 2
3. UNDERSTANDING THE SAAS CONVERSION FUNNEL 3 TOFU (Awareness): •Goals: Drive product/category awareness •Channels: Display, YouTube, LinkedIn Ads •KPIs: Impressions, new user sessions, sign-up page visits MOFU (Consideration): •Goals: Encourage product comparison, case study views, trial sign-ups •Channels: Search, Retargeting, Competitor keyword targeting •KPIs: Trial conversions, feature page engagement BOFU (Conversion): •Goals: Convert trials to paid users •Channels: Branded search, email remarketing, demo booking ads •KPIs: Paid conversions, CAC, ROAS
4. SAAS-TAILORED PPC SERVICES 4 •Services by funnel stage: • Awareness: Industry display ads, explainer video promotions, content syndication • Consideration: Trial-based CTAs, benefit-focused ad copy, remarketing • Conversion: In-app engagement campaigns, demo/consultation retargeting •Supporting services: Landing page CRO, SaaS onboarding flow optimization, CRM integration •End result: Pipeline growth and MRR acceleration
5. SAAS KEYWORD STRATEGY & INTENT MAPPING •Group keywords by intent: informational, navigational, transactional •Examples: • TOFU: “What is [problem] software” • MOFU: “[SaaS category] tools comparison” • BOFU: “[Brand name] pricing / demo” •Negative keyword filters for budget protection •Case Study: Increased MQL volume by 42% after intent- based keyword restructuring 5
6. BUDGET ALLOCATION & SMART BIDDING FOR SAAS Funnel Sample Allocation TOFU 25% MOFU 35% BOFU 40% 6 •Bidding methods: •Target CPA for trial sign-ups •Maximize Conversions for demo bookings •Target ROAS for revenue-linked goals (e.g., paid upgrades)
7. SAAS CONVERSION OPTIMIZATION • A/B test onboarding messaging and page flow • Add urgency: “Only 7 days left in your free trial” • Use conversion triggers: Chatbots, CTAs, live support • Tools: Heatmaps, session replays, multi-step form testing • Data: Optimized SaaS trial pages show up to 28% higher conversion rates 7
8. ATTRIBUTION & REPORTING FOR SAAS PPC • Key SaaS KPIs: • CAC, MRR, Trial-to-Paid Conversion Rate, Lead Velocity Rate (LVR) • Multi-touch attribution model to trace paid traffic impact across the journey • Monthly dashboards, cohort analysis, lifecycle tracking • Tools: GA4, Segment, HubSpot, Looker Studio 8
9. THANK YOU