Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Designing with Words

Designing with Words

General Assembly, New York


Nicole Fenton

May 16, 2014


  1. Designing with Words Content Strategy and Web Writing Basics Nicole

    Fenton @nicoleslaw nicolefenton.com
  2. Topics About me What I do (and don’t do) The

    writing process Tips for better content Q&A
  3. None
  4. What I Do

  5. Deliverables Communication plans Creative briefs Style guides Writing exercises Web

  6. Web Content Types Interface buttons and links forms and flows

    instructions navigation labels errors and alerts product tours strings Marketing and Editorial articles and essays landing pages product and feature names descriptions blog posts taglines emails
  7. Danger, lorem ipsum!

  8. Writing is Design

  9. Goals Communicate Inform different audiences Solve or reduce problems Create

    lasting work Make the world a better place Celebrate life
  10. “Wise therapists help clients to think more clearly, feel more

    deeply, and behave more responsibly. Wise writers often want to do these same things.” ! Mary Pipher
 Writing to Change the World
  11. What I Don’t Do • Visual design, Photoshop • Front-end

    dev: CSS, JavaScript • Code: PHP, Ruby, Python, etc. • SEO • Social media blahblah
  12. None
  13. None
  14. Tip 1 Find a shared language.

  15. None
  16. None
  17. None
  18. Tip 2 Sketch and write modularly.

  19. None
  20. “Build a corner. This is what people who are good

    at puzzles do. They ignore the heaps of colors and shapes and simply look for straight edges… Every book, story, and essay begins with a single word… Anchor yourself somewhere—anywhere—on the page.” ! Dani Shapiro Still Writing
  21. Tip 3 Show 3+ variations.

  22. None
  23. Tip 4 Edit it live.

  24. Tip 5 Use your voice.

  25. Record Yourself • Make a list of questions you want

    to answer. • Grab a recording device. • Walk around. Talk to yourself. • Use what you say as a rough draft.
  26. Do a Human Check Read it out loud. Ask yourself:

    • Is it clear? • Is it useful? • Is it friendly? • Is it true?
  27. A Few More Tips ✍✍✍✍✍ Read edited text Find your

    early readers Be nice to each other There is no secret
  28. Thank You! @nicoleslaw nicolefenton.com ! nicelysaid.co