Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
The Intentional Strategist
Search
Nicole Fenton
September 29, 2011
Design
1
160
The Intentional Strategist
Content Strategy Forum, London
Nicole Fenton
September 29, 2011
Tweet
Share
More Decks by Nicole Fenton
See All by Nicole Fenton
Everything in Context: Open Data Content Strategy
nicoleslaw
0
52
Honest Marketing
nicoleslaw
1
250
Interface Writing: Code for Humans
nicoleslaw
1
340
Designing with Words
nicoleslaw
2
320
Writing for Beginners
nicoleslaw
0
220
Winning Tactics
nicoleslaw
0
150
Other Decks in Design
See All in Design
2026の目標「もっと定量的に事業、会社へ貢献する!」
yuri_ohashi
0
730
Storyboard Assignment: Storyboard from Comic Strip
lynteo
3
220
AIでデザインをつくる:基礎編
kenichiota0711
3
2.8k
mount_company_profile
mount_inc
0
5.6k
Storyboard Exercise: Chase Sequence
lynteo
1
240
アイデアを加速させる!Firefly ボードで発想の幅を広げよう
connecre
1
340
Drawing_for_Anim_Final_PDF.pdf
lynteo
2
110
OSO2025-マサカリと太陽:伝え方の情報デザイン
majimasachi
0
730
「稼ぐ」だけでなく 「還す」ためのデザイン / Designship2025
culumu
1
600
Emmy's Artwork
mcksmith
0
210
インハウスデザイン組織で挑む自社ブランディング
mixi_design
PRO
0
120
新規AIプロダクトで、事前に知るべきだった3つの壁 〜医療AIを1年間作って、従来の開発が通用しなかった話〜 / Three Walls in Building AI Products
shikichee
2
3.8k
Featured
See All Featured
Heart Work Chapter 1 - Part 1
lfama
PRO
5
35k
The Anti-SEO Checklist Checklist. Pubcon Cyber Week
ryanjones
0
89
Code Review Best Practice
trishagee
74
20k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
659
61k
The Pragmatic Product Professional
lauravandoore
37
7.2k
Deep Space Network (abreviated)
tonyrice
0
87
Crafting Experiences
bethany
1
81
Reflections from 52 weeks, 52 projects
jeffersonlam
356
21k
4 Signs Your Business is Dying
shpigford
187
22k
brightonSEO & MeasureFest 2025 - Christian Goodrich - Winning strategies for Black Friday CRO & PPC
cargoodrich
3
120
Digital Projects Gone Horribly Wrong (And the UX Pros Who Still Save the Day) - Dean Schuster
uxyall
0
660
Winning Ecommerce Organic Search in an AI Era - #searchnstuff2025
aleyda
1
1.9k
Transcript
THE INTENTIONAL STRATEGIST Our Future in Leadership
BONJOUR. Je m’appelle Nicole Jones. @nicoleslaw swellcontent.com
Where are we going?
Act purposefully.
“Our responsibility is to do what we can, learn what
we can, improve the solutions, and pass them on.” — Richard Feynman
We have work to do.
SO. How do we do this? • Focus. • Adapt.
• Help each other.
FOCUS.
Protect your attention.
Vote with your feet.
ADAPT.
None
Don’t templatize.
Consider how your work evolves.
HELP EACH OTHER.
We are a community.
Mentor and share.
We can mature past the status quo.
We make the real world.
MERCI BEAUCOUP. @nicoleslaw
[email protected]