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The Intentional Strategist
Nicole Fenton
September 29, 2011
Design
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The Intentional Strategist
Content Strategy Forum, London
Nicole Fenton
September 29, 2011
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Transcript
THE INTENTIONAL STRATEGIST Our Future in Leadership
BONJOUR. Je m’appelle Nicole Jones. @nicoleslaw swellcontent.com
Where are we going?
Act purposefully.
“Our responsibility is to do what we can, learn what
we can, improve the solutions, and pass them on.” — Richard Feynman
We have work to do.
SO. How do we do this? • Focus. • Adapt.
• Help each other.
FOCUS.
Protect your attention.
Vote with your feet.
ADAPT.
None
Don’t templatize.
Consider how your work evolves.
HELP EACH OTHER.
We are a community.
Mentor and share.
We can mature past the status quo.
We make the real world.
MERCI BEAUCOUP. @nicoleslaw nicole@swellcontent.com