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The Intentional Strategist

C367948a0b16e9f060f735ebe94cff39?s=47 Nicole Fenton
September 29, 2011

The Intentional Strategist

Content Strategy Forum, London


Nicole Fenton

September 29, 2011

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  1. THE INTENTIONAL STRATEGIST Our Future in Leadership

  2. BONJOUR. Je m’appelle Nicole Jones. @nicoleslaw swellcontent.com

  3. Where are we going?

  4. Act purposefully.

  5. “Our responsibility is to do what we can, learn what

    we can, improve the solutions, and pass them on.” — Richard Feynman
  6. We have work to do.

  7. SO. How do we do this? • Focus. • Adapt.

    • Help each other.
  8. FOCUS.

  9. Protect your attention.

  10. Vote with your feet.

  11. ADAPT.

  12. None
  13. Don’t templatize.

  14. Consider how your work evolves.


  16. We are a community.

  17. Mentor and share.

  18. We can mature past the status quo.

  19. We make the real world.

  20. MERCI BEAUCOUP. @nicoleslaw nicole@swellcontent.com