Digital Marketing

What is a digital marketing and why is it important for businesses

Transcript

1. WHAT IS A DIGITAL MARKETING AND WHY IT IS IMPORTANT FOR BUSINESSES? BRAND BROOD PVT. LTD. BUILDING BUSINESSES www.brandbrood.com
2. HELLO! This is Navya Nikitha, I am a Digital Marketing specialist at BRAND BROOD PVT. LTD. www.brandbrood.com
3. W HAT IS D IGITAL M A RKETING ? www.brandbrood.com
4. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only Email, Social Media, and Web-based Advertising, but also text and multimedia messages as a marketing channel. www.brandbrood.com
5. Why it is important for Businesses?
6. Digital marketing can help you build your online presence from scratch. It is very cost-effective compared to other traditional marketing strategies. Lead generation, real-time marketing campaigns, data analysis, landing page conversion details, and specific audience targeting are some of the benefits of using digital. www.brandbrood.com
7. Reach people online Whittle your audience into targeted groups Get advanced and better analytics Get Recognized and easily accessible Leverage social media as personalized news channels Best ROI Importance of Digital Marketing www.brandbrood.com
8. Have a user-friendly website. Invest in SEO so that you appear in search results from keywords related to your products or services. Have at least one active social media profile where you engage with customers. Utilize paid advertising like digital channels like Google, Instagram, TikTok, and more. It’s impossible to get found online without some paid media. Reputation management. Know what people are saying about you. Solicit more reviews. Best Practices in Digital Marketing www.brandbrood.com
9. Content marketing Search Engine Optimization (SEO) E-mail Marketing Advertisements Social Media Marketing Influencer Marketing 1. 2. 3. 4. 5. 6. How Do Businesses Use Digital Marketing? www.brandbrood.com
10. www.brandbrood.com
11. THANK YOU! BRAND BROOD PVT. LTD. BUILDING BUSINESSES www.brandbrood.com