Everyone is a Designer, Whether You Like it or Not

How many people offer input that shapes your product design? How many of them are designers? In order to scale design thinking throughout your organization, you need non-designers on your side. Examine how Hudl moved from hero design to shared design with the help of Lean UX. You'll learn how to help your team more consistently create outstanding products.

Transcript

1. EVERYONE IS A
   DESIGNER
   Whether You Like it or Not
   

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4. I can’t do this all by myself.
   

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5. Visual designer
   Interaction designer
   Front-end engineer
   Teacher
   

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11. 1. Background
    

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12. 1. Background
    2. Thesis
    

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13. 1. Background
    2. Thesis
    3. Lean UX at Hudl
    

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14. Make better products by
    making everyone a design teammate.
    

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15. 1. BACKGROUND
    

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16. Have you ever thought about how many
    people actually influence your designs?
    

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17. OBVIOUS
    

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18. Designers
    OBVIOUS
    

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19. Designers
    Developers
    OBVIOUS
    

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20. Designers
    Developers
    Product Managers
    OBVIOUS
    

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21. Designers
    Developers
    Product Managers
    Executives
    OBVIOUS
    

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22. Designers
    Developers
    Product Managers
    Executives
    Quality Assurance
    OBVIOUS
    

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23. Designers
    Developers
    Product Managers
    Executives
    Quality Assurance
    OBVIOUS
    

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24. LESS OBVIOUS
    

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25. Legal
    LESS OBVIOUS
    

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26. Legal
    Sales & Marketing
    LESS OBVIOUS
    

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27. Legal
    Sales & Marketing
    Spouses
    LESS OBVIOUS
    

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28. Legal
    Sales & Marketing
    Spouses
    Customer Service
    LESS OBVIOUS
    

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29. Legal
    Sales & Marketing
    Spouses
    Customer Service
    Loud Customers
    LESS OBVIOUS
    

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30. Legal
    Sales & Marketing
    Spouses
    Customer Service
    Loud Customers
    LESS OBVIOUS
    

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31. How many are aware of their impact
    impact on design?
    

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33. Design & UX are
    so hot right now.
    

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36. Design is suddenly important
    

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37. Design is suddenly important
    Anyone can design
    

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41. Get ready for a reality check.
    

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42. 2. THESIS
    

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43. EVERYONE IS A
    DESIGNER
    

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44. Clearly, not everyone is a
    good designer.
    

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45. Executives “swoop and poop.”
    

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46. Developers
    defend their
    database.
    

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47. PMs demand
    more, faster.
    http://insideintercom.io/an-interview-with-andy-budd/
    

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48. Junior designers brag on Dribbble.
    

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49. They’re all dramatically affecting your
    team’s designs.
    

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50. Whether you like it or not...
    

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51. EVERYONE MUST
    DESIGN
    

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52. 3. LEAN UX AT HUDL
    

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53. LEAN UX AT HUDL
    

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54. Outcomes Over Outputs
    LEAN UX AT HUDL
    

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55. Outcomes Over Outputs
    Always Be Researching
    LEAN UX AT HUDL
    

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56. Outcomes Over Outputs
    Always Be Researching
    JIT Collaboration
    LEAN UX AT HUDL
    

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57. Outcomes Over Outputs
    Always Be Researching
    JIT Collaboration
    Living Style Guides
    LEAN UX AT HUDL
    

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58. Outcomes Over Outputs
    

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63. JAKE
    QA
    

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64. Always Be Researching
    

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65. JOHN PM
    SAM QA
    TOM
    SUPPORT
    

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66. MATT
    BIZDEV
    

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67. JIT Collaboration
    

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71. Living Style Guides
    

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72. FLICKR PHOTO CREDIT SLACKPICS
    

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74. ANDY
    DESIGN
    

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75. EVERYONE IS A
    DESIGNER
    Thanks,
    @noluckmurphy
    

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76. SOURCES
    

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77. BOOKS
    Lean UX, Jeff Gotthelf
    The User Experience Team of One, Leah Buley
    

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78. INTERMIST
    “Why Everybody is a Designer,” Everett McKay
    uxdesignedge.com/2010/03/why-everybody-is-a-designer/
    “Everyone is a Designer,” Tyler Dow
    tylerdow.com/everyone-is-a-designer/
    “Don’t be a Gatekeeper,” Julie Zhou
    medium.com/the-year-of-the-looking-glass/5c48db173662
    

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79. INTERMIST
    “Rising Above the Shark-Infested Waters of Design,” Julie Zhou
    medium.com/the-year-of-the-looking-glass/2c55d9c73193
    “The Dribbblisation of Design,” Paul Adams
    insideintercom.io/the-dribbblisation-of-design/
    “An Interview with Andy Budd,” Des Traynor
    insideintercom.io/an-interview-with-andy-budd/
    

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80. INTERMIST
    “Adam Connor Design Studio,” Sean Carmichael
    uie.com/brainsparks/2013/08/29/adam-connor-design-studio/
    

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