Everyone is a Designer, Whether You Like it or Not

How many people offer input that shapes your product design? How many of them are designers? In order to scale design thinking throughout your organization, you need non-designers on your side. Examine how Hudl moved from hero design to shared design with the help of Lean UX. You'll learn how to help your team more consistently create outstanding products.

Transcript

1. EVERYONE IS A DESIGNER Whether You Like it or Not
4. I can’t do this all by myself.
5. Visual designer Interaction designer Front-end engineer Teacher
11. 1. Background
12. 1. Background 2. Thesis
13. 1. Background 2. Thesis 3. Lean UX at Hudl
14. Make better products by making everyone a design teammate.
15. 1. BACKGROUND
16. Have you ever thought about how many people actually influence your designs?
17. OBVIOUS
18. Designers OBVIOUS
19. Designers Developers OBVIOUS
20. Designers Developers Product Managers OBVIOUS
21. Designers Developers Product Managers Executives OBVIOUS
22. Designers Developers Product Managers Executives Quality Assurance OBVIOUS
23. Designers Developers Product Managers Executives Quality Assurance OBVIOUS
24. LESS OBVIOUS
25. Legal LESS OBVIOUS
26. Legal Sales & Marketing LESS OBVIOUS
27. Legal Sales & Marketing Spouses LESS OBVIOUS
28. Legal Sales & Marketing Spouses Customer Service LESS OBVIOUS
29. Legal Sales & Marketing Spouses Customer Service Loud Customers LESS OBVIOUS
30. Legal Sales & Marketing Spouses Customer Service Loud Customers LESS OBVIOUS
31. How many are aware of their impact impact on design?
33. Design & UX are so hot right now.
36. Design is suddenly important
37. Design is suddenly important Anyone can design
41. Get ready for a reality check.
42. 2. THESIS
43. EVERYONE IS A DESIGNER
44. Clearly, not everyone is a good designer.
45. Executives “swoop and poop.”
46. Developers defend their database.
47. PMs demand more, faster. http://insideintercom.io/an-interview-with-andy-budd/
48. Junior designers brag on Dribbble.
49. They’re all dramatically affecting your team’s designs.
50. Whether you like it or not...
51. EVERYONE MUST DESIGN
52. 3. LEAN UX AT HUDL
53. LEAN UX AT HUDL
54. Outcomes Over Outputs LEAN UX AT HUDL
55. Outcomes Over Outputs Always Be Researching LEAN UX AT HUDL
56. Outcomes Over Outputs Always Be Researching JIT Collaboration LEAN UX AT HUDL
57. Outcomes Over Outputs Always Be Researching JIT Collaboration Living Style Guides LEAN UX AT HUDL
58. Outcomes Over Outputs
63. JAKE QA
64. Always Be Researching
65. JOHN PM SAM QA TOM SUPPORT
66. MATT BIZDEV
67. JIT Collaboration
71. Living Style Guides
72. FLICKR PHOTO CREDIT SLACKPICS
74. ANDY DESIGN
75. EVERYONE IS A DESIGNER Thanks, @noluckmurphy
76. SOURCES
77. BOOKS Lean UX, Jeff Gotthelf The User Experience Team of One, Leah Buley
78. INTERMIST “Why Everybody is a Designer,” Everett McKay uxdesignedge.com/2010/03/why-everybody-is-a-designer/ “Everyone is a Designer,” Tyler Dow tylerdow.com/everyone-is-a-designer/ “Don’t be a Gatekeeper,” Julie Zhou medium.com/the-year-of-the-looking-glass/5c48db173662
79. INTERMIST “Rising Above the Shark-Infested Waters of Design,” Julie Zhou medium.com/the-year-of-the-looking-glass/2c55d9c73193 “The Dribbblisation of Design,” Paul Adams insideintercom.io/the-dribbblisation-of-design/ “An Interview with Andy Budd,” Des Traynor insideintercom.io/an-interview-with-andy-budd/
80. INTERMIST “Adam Connor Design Studio,” Sean Carmichael uie.com/brainsparks/2013/08/29/adam-connor-design-studio/