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Everyone is a Designer, Whether You Like it or Not

D3c220ecd99b0a6b63a59fff801422be?s=47 Kyle Murphy
October 19, 2013

Everyone is a Designer, Whether You Like it or Not

How many people offer input that shapes your product design? How many of them are designers? In order to scale design thinking throughout your organization, you need non-designers on your side. Examine how Hudl moved from hero design to shared design with the help of Lean UX. You'll learn how to help your team more consistently create outstanding products.

D3c220ecd99b0a6b63a59fff801422be?s=128

Kyle Murphy

October 19, 2013
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  1. EVERYONE IS A DESIGNER Whether You Like it or Not

  2. None
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  4. I can’t do this all by myself.

  5. Visual designer Interaction designer Front-end engineer Teacher

  6. None
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  11. 1. Background

  12. 1. Background 2. Thesis

  13. 1. Background 2. Thesis 3. Lean UX at Hudl

  14. Make better products by making everyone a design teammate.

  15. 1. BACKGROUND

  16. Have you ever thought about how many people actually influence

    your designs?
  17. OBVIOUS

  18. Designers OBVIOUS

  19. Designers Developers OBVIOUS

  20. Designers Developers Product Managers OBVIOUS

  21. Designers Developers Product Managers Executives OBVIOUS

  22. Designers Developers Product Managers Executives Quality Assurance OBVIOUS

  23. Designers Developers Product Managers Executives Quality Assurance OBVIOUS

  24. LESS OBVIOUS

  25. Legal LESS OBVIOUS

  26. Legal Sales & Marketing LESS OBVIOUS

  27. Legal Sales & Marketing Spouses LESS OBVIOUS

  28. Legal Sales & Marketing Spouses Customer Service LESS OBVIOUS

  29. Legal Sales & Marketing Spouses Customer Service Loud Customers LESS

    OBVIOUS
  30. Legal Sales & Marketing Spouses Customer Service Loud Customers LESS

    OBVIOUS
  31. How many are aware of their impact impact on design?

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  33. Design & UX are so hot right now.

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  36. Design is suddenly important

  37. Design is suddenly important Anyone can design

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  41. Get ready for a reality check.

  42. 2. THESIS

  43. EVERYONE IS A DESIGNER

  44. Clearly, not everyone is a good designer.

  45. Executives “swoop and poop.”

  46. Developers defend their database.

  47. PMs demand more, faster. http://insideintercom.io/an-interview-with-andy-budd/

  48. Junior designers brag on Dribbble.

  49. They’re all dramatically affecting your team’s designs.

  50. Whether you like it or not...

  51. EVERYONE MUST DESIGN

  52. 3. LEAN UX AT HUDL

  53. LEAN UX AT HUDL

  54. Outcomes Over Outputs LEAN UX AT HUDL

  55. Outcomes Over Outputs Always Be Researching LEAN UX AT HUDL

  56. Outcomes Over Outputs Always Be Researching JIT Collaboration LEAN UX

    AT HUDL
  57. Outcomes Over Outputs Always Be Researching JIT Collaboration Living Style

    Guides LEAN UX AT HUDL
  58. Outcomes Over Outputs

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  63. JAKE QA

  64. Always Be Researching

  65. JOHN PM SAM QA TOM SUPPORT

  66. MATT BIZDEV

  67. JIT Collaboration

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  71. Living Style Guides

  72. FLICKR PHOTO CREDIT SLACKPICS

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  74. ANDY DESIGN

  75. EVERYONE IS A DESIGNER Thanks, @noluckmurphy

  76. SOURCES

  77. BOOKS Lean UX, Jeff Gotthelf The User Experience Team of

    One, Leah Buley
  78. INTERMIST “Why Everybody is a Designer,” Everett McKay uxdesignedge.com/2010/03/why-everybody-is-a-designer/ “Everyone

    is a Designer,” Tyler Dow tylerdow.com/everyone-is-a-designer/ “Don’t be a Gatekeeper,” Julie Zhou medium.com/the-year-of-the-looking-glass/5c48db173662
  79. INTERMIST “Rising Above the Shark-Infested Waters of Design,” Julie Zhou

    medium.com/the-year-of-the-looking-glass/2c55d9c73193 “The Dribbblisation of Design,” Paul Adams insideintercom.io/the-dribbblisation-of-design/ “An Interview with Andy Budd,” Des Traynor insideintercom.io/an-interview-with-andy-budd/
  80. INTERMIST “Adam Connor Design Studio,” Sean Carmichael uie.com/brainsparks/2013/08/29/adam-connor-design-studio/