note #買ってよかったものレポート2022 / Best to Buy 2022

noteの年末恒例の人気企画「#買ってよかったもの」。

みなさんを幸せにした買いものを通じて、これからの生活や新しい買いものの「きざし」を感じてもらえたらと今年書かれた約1.7万件の記事を分析しました。

【分析サマリー】
1：人気カテゴリTOP5のうち、ファッション・美容の割合が昨年より増加
2：メタバースやNFTなどあたらしいお買い物のきざし
3：商品のストーリーに共感、noteを通じたお買い物「note買い」が増加
4：人気ブランドへ寄せられる熱量

Transcript

1. 2022.12.14
   ങͬͯΑ͔ͬͨ΋ͷ
   
   Ϩϙʔτ
   
   

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2. Special Thanks
   ങͬͯΑ͔ͬͨ΋ͷ
   OPUFਓؾΫϦΤΠ
   λʔࢀߟ࡞඼
   Summary and Analysis
   Table of Contents ΋͘
   ͡
   ങͬͯΑ͔ͬͨ΋ͷ
   Ϩϙʔτʹ͍ͭͯ
   1 Category Analysis
   ਓؾΧςΰϦΛͻ΋ͱ
   ͘
   2 Trends and Topics
   ͋ͨΒ͍͓͠ങ͍෺ͷ
   ͖͟͠
   3
   Deep Dive
   OPUFΛ௨ͯ͡ੜ·Εͨ
   ͓ങ͍෺
   4 Popular Brands
   ਓؾϒϥϯυͷ೤ྔ
   5 In Conclusion
   Ϩϙʔτͷ෼ੳΛऴ͑ͯ
   6
   Best to Buy 2022
   note inc.
   ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
   

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3. note inc.
   Best to Buy 2022
   Summary and Analysis
   1
   
   ʮങͬͯΑ͔ͬͨ΋ͷʯ
   ͸OPUFͰ೥຤߃ྫͷ͓୊اըͰ͢ɻ
   Ϩϙʔτ೥໨ͱͳΔࠓ೥͸ɺ
   ࡢ೥·Ͱʹ͸ͳ͔ͬͨ
   ͋ͨΒ͍͓͠ങ͍෺ͷ܏޲͕ݟ͖͑ͯ·ͨ͠ɻ
   ͥͻܝࡌ͞Εͨ࡞඼ͱͱ΋ʹָ͓͠Έ͍ͩ͘͞ɻ
   ങͬͯΑ͔ͬͨ΋ͷ
   Ϩϙʔτʹ͍ͭͯ
   ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
   

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4. ίϩφՒ̏೥໨Ͱݟ͖͑ͯͨ
   ʮ֎ग़ճؼʯ
   ίϩφՒ͕೥໨ʹೖͬͯΑ͏΍ࣗ͘ॗϜʔυ͕ബ
   Εͨࠓ೥ɺ
   ʮങͬͯΑ͔ͬͨ΋ͷʯ
   ͷهࣄʹ͓͍
   ͯ΋֎ग़ճؼͷ༷ࢠ͕ු͔ͼ্͕Γ·ͨ͠ɻ
   ࡢ೥
   ͸͓͏ͪ࣌ؒΛ๛͔ʹ͢ΔΑ͏ͳ͓ങ͍෺͕ݟΒ
   Ε·͕ͨ͠ɺ
   ࠓ೥͸֎ʹग़ΔͨΊͷϑΝογϣϯ
   ΍ඒ༰ɺ
   Χϝ
   ϥؔ࿈ͷ͓ങ͍෺͕૿͑·ͨ͠ɻ
   Ұํɺ
   ֎ग़ͷػձ͕૿͑ͯ๩͍͠೔ৗ͕໭ͬͨ͜ͱ
   ʹΑΓɺ
   ిؾѹྗುͷΑ͏ͳ΄ͬͨΒ͔͠ௐཧՈి
   ͷਓؾ͕෮׆ɻ
   ΞΠϩϯෆཁͷ:γϟπͷಋೖͳͲ
   ࣌ؒͷઅ໿Λ͢Δ༷ࢠ΋͏͔͕͑ɺ
   ݶΒΕͨ࣌ؒΛ
   ͲΕ͚ͩ༗ҙٛʹա͔͢͝ͱ͍ͬͨ
   ʮλΠύʯ
   Λҙ
   ͓ࣝͨ͠ങ͍෺ͷ܏޲΋ݟΒΕ·
   ͨ͠ɻ
   ͋ͨΒ͍͓͠ങ͍෺ͷ͖͟͠ͱͯ͠͸/'5΍ϝ
   λόʔεؔ࿈ͷ͓ങ͍෺͕͋Γ·ͨ͠ɻ
   ͞Βʹࠓ೥͸OPUFͷهࣄΛ͖͔͚ͬͱͨ͠
   ʮOPUFങ͍ʯ
   ͱ΋ݴ͑Δݱ৅͕ଟ͘ݟΒΕ·
   ͨ͠ɻ
   OPUFͰͭͳ͕Δങ͍෺ͷྠ͕ঃʑʹ޿͕ͬͯ
   ͍·͢ɻ
   Summary and Analysis
   Best to Buy 2022 ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
   

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5. ʮങͬͯΑ͔ͬͨ΋ͷʯ
   ͸OPUFͷެࣜͳ͓୊ͱ͠
   ͯ͸೥ͷ೥຤ʹ͸
   ͡·Γɺ
   ࠓͰ͸௨೥Ͱ౤ߘ͕ू·ΔਓؾͷϋογϡλάͱͳΓ·ͨ͠ɻ
   ࠓ
   ೥͸݄ॳ०·ͰͰ ݅΋ͷ౤ߘ͕ू·Γɺ
   ࡢ೥ͷಉظؒͱൺֱ͠
   ͯ΋౤ߘ਺͕૿͍͑ͯ·͢ɻ
   ·ͨɺ
   ฏۉεΩ਺͸݅ͱͳΓɺ
   ಡऀʹͱͬ
   ͯ΋༗ҙٛͳɺ
   ॻ͖खʹ΋ಡΈखʹ΋ਓؾͷ͓୊Ͱ͢ɻ
   σʔλͰΈΔ
   ങͬͯΑ͔ͬͨ΋ͷ
   Summary and Analysis
   ˞ूܭର৅ظؒɿ೥݄೔ʙ݄೔
   2,080,252
   9,761
   767
   16,859
   200,981
   60,684
   17
   ฏۉ౤ߘจࣈ਺
   γΣΞ਺
   ౤ߘ਺
   ૯ಡྃ࣌ؒ
   εΩ਺
   Best to Buy 2022 ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
   

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6. OPUFͰ͸ΫϦΤΠ
   λʔͷΈͳ͞Μ͕ॻ͔ΕͨهࣄΛɺ
   ࣗવݴޠॲཧٕज़ʹΑ
   Δهࣄ಺༰ͷ෼ੳ͔ΒͷΧςΰϦʹࣗಈͰ෼ྨ͠
   ͍ͯ·͢ɻ
   ങͬͯΑ͔ͬ
   ͨ΋ͷʹ͓͚ΔΧςΰϦ͝ͱͷهࣄൺ཰ͷมԽ͸ɺ
   ΨδΣο
   τҎ֎ͷΧςΰϦ
   ϑʔυɺ
   ϑΝογϣϯɺ
   Ոఉɺ
   ඒ༰ʣ
   ͷׂ߹͕΅΅ಉ༷ʹͳΔͱ͍͏
   ݁ՌͰͨ͠ɻ
   ֎ग़ճؼΛड͚ɺ
   ʮϑʔυʯ
   ʮՈఉʯ
   ͷׂ߹͕Լ͕Γɺ
   ʮϑΝογϣϯʯ
   ʮඒ༰ʯ
   ͷׂ߹͕૿͑·ͨ͠ɻ
   Summary and Analysis
   2021
   10.8%
   8.7%
   12.5%
   17.7%
   1
   2
   3
   4
   5
   ΨδΣο
   τ
   ϑʔυ
   Ոఉ
   ϑΝογϣϯ
   ඒ༰
   2022
   10.8%
   10.3%
   11.2%
   11.4%
   11.1%
   17%
   1
   2
   3
   4
   5
   ΨδΣο
   τ
   ϑʔυ
   ϑΝογϣϯ
   Ոఉ
   ඒ༰
   ΧςΰϦϥϯΩϯά
   ਓؾΧςΰϦͷҠΓมΘΓUP
   5%
   10%
   15%
   ϑʔυ
   ϑΝογϣϯ
   Ոఉ
   ΨδΣο
   τ
   ඒ༰
   2019 2020 2021 2022
   10.8%
   10.3%
   11.2%
   11.1%
   17%
   ˞ूܭظؒɿ೥݄೔݄೔ʗ೥݄೔݄೔
   ΧςΰϦਪҠ
   Best to Buy 2022 ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
   

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7. note inc.
   Best to Buy 2022
   ਓؾΧςΰϦΛͻ΋ͱ
   ͘
   Category Analysis
   2
   ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
   

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8. ֎ग़ճؼͰΧϝϥؔ࿈͕෮׆
   ʙ೥͸֎ग़ࣗॗͷӨڹͰݮগ܏޲ʹ͋ͬͨɺ
   ΧϝϥΧϝϥͷͨͷ͠Έํ͕૿
   Ճɻ
   ࠓ೥͸ϑΟϧϜΧϝϥ͕͸͡Ίͯग़ݱͨ͠΄͔ɺ
   εϚϗͰࡱͬͨࣸਅΛҹ࡮Ͱ͖Δ
   ϑΥ
   τ
   ϓϦϯλʔΛ׆༻͢Δਓͷ࢟΋ݟΒΕ·ͨ͠ɻ
   ೥ͿΓʹߦಈ੍ݶ͕ղআ͞Εͨࠓ
   ೥ɺ
   ࣸਅΛࡱΔػձ͕૿͑ͨ͜ͱ͕͏͔͕͑·͢ɻ
   ҐΨδΣο
   τ
   σεΫ؀ڥ͸lੜ࢈ੑz͔Βlࣗݾදݱzʹ
   ೥࿈ଓͰҐͱͳͬͨΨδΣο
   τΧςΰϦɻ
   σεΫपΓΛ੔͑Δ
   τϨϯυ͸มΘΒͣଓ͍
   ͍ͯ·͕͢ɺ
   ࠓ೥͸ࣗ਎ͷೲಘͷ͍͘؀ڥΛ͞Βʹ௥͍ٻΊͯΞοϓσʔτ͠
   ͍ͯΔ༷ࢠ
   ͕ݟΒΕ·ͨ͠ɻ
   ʮσεΫपΓͷ؀ڥΛͭ͘
   ͍ͬͯ͘
   ͜ͱʹऴΘΓ͸ͳ͍ʯ
   ͱදݱ͠
   ͍ͯΔํ
   ΋ɻ
   ੜ࢈ੑͷϋογϡλά͕ࡢ೥ʹൺ΂ͯݮগͨ͠Ұํɺ
   σεΫπΞʔͱ͍͏ϫʔυ͕૿
   Ճ͠ɺ
   ࣗ෼ͷͩ͜ΘΓΛ೤͘
   ͭͮͬͨΓɺ
   :PV5VCFͰެ։͢Δਓ΋ݟΒΕ·ͨ͠ɻ
   σεΫ؀
   ڥ͕ࣗݾදݱͷπʔϧʹͳ͍ͬͯΔͱݴͬͯ΋աݴͰ͸ͳ͍͔΋͠Ε·ͤΜɻ
   Ϥγώϩ͞Μ
   ʲങͬ
   ͯΑ͔ͬͨ΋
   ͷʳ
   εϚϗࣸਅΛ
   ͦͷ৔Ͱҹ࡮Ͱ͖
   ΔখܕϓϦϯλ
   ʮσεΫपΓʯ
   ͸
   ऴΘΒͳ͍
   ܹڱ3ॅΈςϨ
   ϫʔΧʔͷͩ͜Θ
   ΓσεΫπΞʔ
   ʢ࠷ऴߋ৽
   ɿ
   ʣ
   ͟Θʊ͞͠Έ͞Μ
   খࢁࢤ৫
   ʢϥΠ
   λʔʣ
   ͞Μ
   Best to Buy 2022
   Category Analysis
   
   

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9. ࡢ೥ʹൺ΂͓ͯऔΓدͤͷλά͕ݮগ͠ɺ
   ࠓ೥͸ग़ઌͰ৯ࣄΛָ͠Ή༷ࢠ͕ଟ͘ݟ
   ΒΕ·ͨ͠ɻ
   ·ͨɺ
   ͓౔࢈ͷλά͕෮׆ɻ
   ཱྀઌͰͷ͓ങ͍෺ͷ΄͔ɺ
   ٱ͠ͿΓʹձ͏༑
   ਓ΁ͷख౔࢈ͱ
   ͠
   ͯϑʔυΛબΜͩͱ͍͏ਓ΋ଟ͔ͬͨΑ͏Ͱ͢ɻ
   ম͖ͦ͹ຯͷΞΠε΍
   ೖखࠔ೉ͳΧψϨͳͲɺ
   ͸͡Ίͯͷຯʹग़ձ͑ͨتͼΛͭͮΔਓͷ࢟΋ݟΒΕ·ͨ͠ɻ
   ࡢ೥͸ࣗ෼Ͱҭͯͨ໺ࡊͰྉཧΛ͢ΔͳͲɺ
   ͋͑ͯखؒΛ͔͚ͯͭ͘
   Δ࣌ؒΛָ͠Ή
   ܏޲͕ݟΒΕ·͕ͨ͠ɺ
   ࠓ೥͸ిؾѹྗುϗο
   τΫοΫͷΑ͏ͳ΄ͬͨΒ͔͠ௐཧ
   Ոిͷ͓ങ͍෺΍ϨϏϡʔ͕ଟ͘ݟΒΕɺ
   ίϩφՒલͷ܏޲͕෮׆ɻ
   ֎ग़ͷػձ͕૿
   ͑Δͳ͔Ͱɺ
   ྉཧʹ͔͚Δ࣌ؒ΍खؒΛ࠷খݶʹ͓͑ͭͭ͞΋ɺ
   ͓͏ͪ͝͸ΜΛॆ࣮
   ͍ͤͨ͞ͱ͍͏ؾ͕࣋ͪݟͯͱΕ·͢ɻ
   Ґϑʔυ
   ͓Ͱ͔͚ͯ͠৯Λָ͠Ή
   ͓͏ͪ͝͸Μ͸΄ͬͨΒ͔͠ௐཧ͕෮׆
   ເ೫ۄಊ͞Μ
   ʮ͍͍ͭͭങͬͯ
   ͠·͏΋ͷʯ
   ɾ
   ɾ
   ɾ
   ͏
   ʹɺ
   ͳ͢ͼɺ
   ͏ͳ
   ͗ɻ
   Ͱ΋൩ޚ൧
   ͡Ό͋Γ·ͤΜɻ
   ΞΠϦεΦʔϠϚͷ
   ిؾѹྗುΛߪೖ
   ͪ͠Ό͍·ͨ͠
   ʂ
   ಺ా٢ଇ*5ͷੈքͰ
   ֶΜͰ͖ͨࣄʴ৯ͷ৘
   ใΛൃ৴தͰ͢
   ʂ
   ͞Μ
   DVDJOB5͞Μ
   ಲͷ֯ࣽͱɺ
   ುͷ
   ݟுΓ൪
   Best to Buy 2022
   Category Analysis
   
   

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10. ࠓ೥ɺ
    Ϩϙʔτͷ؍ଌ্࢙͸͡ΊͯϕετʹೖͬͨϑΝογϣϯΧςΰϦɻ
    ౤ߘ਺͕૿
    ͑ͨ΄͔ɺ
    ւ֎௨ൢͷ׆༻ͳͲ͋ͨΒ
    ͍͠܏޲΋ݟΒΕ·
    ͨ͠ɻ
    ಛʹࠓ࿩୊ͷ4)&*/΍
    %)0-*$ͳͲΞδΞൃͷւ֎௨ൢͰ͸ɺ
    ۷Γग़͠΋ͷ୳͠Λָ͠ΜͰ͍Δਓ͕ଟ਺ɻ
    ͦ
    ͷଞɺ
    σβΠϯੑͷߴ͍ίϯϏχΤϯε
    ΢ΣΞΛѪ༻͠
    ͍ͯΔਓ΍ɺ
    ϑΝογϣ
    ϯܥͷα
    ϒεΫΤΞΫϩʔθο
    τΛ׆༻͠
    ͍ͯΔਓ΋ݟΒΕɺ
    ଟ༷ͳબ୒ࢶ͕ొ৔͠
    ͍ͯ·͢ɻ
    ࡢ೥ͷങ͍෺͸
    ʮ͍͔ͭணΔ೔ͷͨΊʹʯ
    ͩͬͨͷ͕ɺ
    ࠓ೥͸
    ʮ͔ͤͬ͘֎ʹग़͔ͨΒʯ
    ͱ
    ͍͏ಈػʹมԽ༷ͨ͠ࢠ͕ݟΒΕ·ͨ͠ɻ
    ࣮ళฮͰͷ͓ങ͍෺Ͱ͸༑ਓ΍ళһͱͷί
    ϛϡχέʔγϣ
    ϯΛָ͠Έɺ
    ʮ͜Ε͸ͨͩͷങ͍෺Ͱ͸ͳ͘ɺ
    ग़ձ͍ʯ
    ͱදݱ͢Δํ΋ɻ
    ਓ
    ͷ͔͋ͨͨ͞ʹ৮Εͯɺ
    ϦΞϧͰ͓ങ͍෺Λ͢Δྑ͞Λ࠶ೝࣝͨ͠ਓ͕ଟ͔ͬͨΑ͏Ͱ͢ɻ
    ҐϑΝογϣϯ
    ւ֎௨ൢ΍ίϯϏχͳͲଟ༷ͳબ୒ࢶ͕ొ৔
    ϦΞϧͰങ͍෺Λ͢Δྑ͞Λ࠶ೝࣝ
    DIJDB͞Μ
    ͖͠͞Μ
    ָͯ͘͠͏Εͯ͘͠
    ಛผͳl͓ͦΖ͍z
    ϑΝϛϦʔϚʔτ
    Ͱങ͑Δɺ
    ίϯϏ
    χΤϯε΢ΣΞ
    ͕͍͍ײ͡
    ʂ
    ͠͹·Δ͞Μ
    ٱ͠ͿΓʹඦ՟ళ
    ͰۺΛങͬͨΒɺ
    ৺͕ϗΫϗΫ
    ͨ͠࿩
    Category Analysis
    Best to Buy 2022
    

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11. Category Analysis
    ՈఉΧςΰϦͰ͸ࡢ೥ʹҾ͖ଓ͖ࣗಈԽͷλά͕ଟ͘ɺ
    ࠓ೥͸ಛʹϩϘο
    τ૟আػͷλά͕৳ͼ·
    ͨ͠ɻ
    4XJUDI#PU΍εϚʔτ
    εϐʔΧʔͰυΞ΍Χʔ
    ςϯͷ։ดΛ͢Δਓ΋ݟΒΕɺ
    ͳ͔ʹ͸XFCձٞதʹԕִૢ࡞Ͱ୐഑ศͷର
    ԠΛ͢Δਓ΋ɻ
    ·ͨɺ
    ΞΠϩϯ͕ෆཁͳ༸෰΍ϥϕϧϨ
    εͷϖ
    ο
    τϘ
    τϧΛಋೖ
    ͢Δ͜ͱͰ࣌ؒͷઅ໿Λ͢Δ༷ࢠ΋ݟΒΕɺ
    ݶΒΕͨ࣌ؒͷͳ͔Ͱޮ཰Α
    ͘
    ϓ
    ϥΠ
    ϕʔ
    τΛॆ࣮͍ͤͨ͞ͱߟ͍͑ͯΔਓ͕ଟ͍͜ͱ͕͏͔͕͑·͢ɻ
    ҐՈఉ
    ࡢ೥ʹଓ͖ՈࣄͷࣗಈԽ͕ਓؾ
    ͘͢ͷ͖ͷਓੜͷෑډΛ
    Լ͛ΔOPUF͞Μ
    ࡢ೥͸εΩϯέΞʹྗΛೖΕΔ༷ࢠ͕͏͔͕͑·͕ͨ͠ɺ
    ࠓ೥͸ϚεΫ
    Λ͠
    ͯ΋่Εͳ͍ίεϝͱ͠
    ͯྲྀߦͨ͠5*35*3΍ϦοϓϞϯελʔʹ
    ؔ͢ΔϨϏϡʔ͕ଟ͘ɺ
    ֎ग़Λҙࣝͨ͠ඒ༰΁ͷมԽ͕ݟΒΕ·ͨ͠ɻ
    ·ͨɺ
    ͋ͨΒ͍͠܏޲ͱ͠
    ͯϝϯζϝΠ
    Ϋ͕૿Ճɻ
    ;ੈ୅Λத৺ʹϝΠ
    Ϋ
    Λ͢Δஉੑ͕૿͍͑ͯΔͳ͔ɺ
    OPUF্Ͱ΋ϝϯζίεϝΛߪೖͨ͠Γ
    ύοΫΛ͠
    ͯඒ༰Λָ͠Ήஉੑͷ͕࢟ݟΒΕ·ͨ͠ɻ
    Ґඒ༰
    ֎ग़Λҙࣝͨ͠ඒ༰΍ϝϯζϝΠ
    Ϋ͕૿Ճ
    ʲϝϯζϝΠ
    Ϋʳ
    ങͬͯΑ͔ͬ
    ͨ΋ͷબ
    8"7&͞Μ
    ΦϯϥΠϯϛʔςΟϯά͠ͳ
    ͕Β"NB[PO഑ୡʹԠରग़
    དྷΔΑ͏ʹͨ͠࿩
    Best to Buy 2022 ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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12. note inc.
    Best to Buy 2022
    ͋ͨΒ͍͠
    ͓ങ͍෺ͷ͖͟͠
    Trends and Topics
    3
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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13. /'5Λશ͘஌Βͳ͔͍ͬͨʔ͚ͨ͞Μ͕ɺ
    ͔Βษڧ͠/'5Λߪ
    ೖ͢Δ
    ϓϩηε͕ஸೡʹॻ͔Ε͍ͯ·͢ɻ
    z8PSMEPG8PNFOzͱ͍͏/'5Λߪೖͨ͠TBCP͞Μɻ
    ߪೖཧ༝
    ΍ల๬ͳͲɺ
    ೤͍૝͍Λͭͮͬ
    ͍ͯ·͢ɻ
    .FUB2VFTUΛߪೖͨ͠4BUPNJ"CF͋΂ͬͪ͞Μɻ
    ͋ͨΒ͍͠
    ੈքʹ৮Εͨײಈ͕఻Θͬ
    ͖ͯ·͢ɻ
    ϝλόʔε΍/'5΁ͷؔ৺ߴ·Δ
    ΦϯϥΠϯͰͷίϛϡχέʔγϣϯ͕೔ৗԽͨ͠ࠓ೥ɺ
    OPUF্Ͱ͸ϝλόʔε΍/'5ؔ࿈ͷ͓ങ͍෺͕ݟΒΕ·ͨ͠ɻ
    ʮΑ
    ͘Θ͔Βͳ͍͚ΕͲɺ
    ͓΋͠Ζͦ͏
    ͔ͩΒ΍ͬͯΈΑ͏ʯ
    ͱ͍͏จ຺Ͱߪೖͨ͠ਓ͕ଟ͘ɺ
    ษڧ͠ͳ͕Βࢼߦࡨޡ͠
    ͯߪೖ͢Δϓϩηε͕OPUF্Ͱଟ͘
    ͭͮΒΕ͍ͯ·͢ɻ
    ߪೖޙɺ
    ཧղ͕ਂ·ͬ
    ͨΓੈք͕޿͕ͬͨ͜ͱʹײಈ͢Δ੠΋ɻ
    ࠓޙɺ
    ͲͷΑ͏ʹ޿͕͍ͬͯ͘ͷͰ͠ΐ͏͔ɻ
    4BUPNJ"CF
    ͋΂ͬͪ͞Μ
    0DVMVT .FUB
    
    2VFTUͰϝλ
    όʔ
    εͷॅਓʹ
    ͳͬͨ࿩
    ͍ʔ͚ͨ
    !ϥΠ
    λʔ
    ʷ
    ͦΕͰ΋Վ͏
    ਓ͞Μ
    ॳΊͯ/'5Λ
    ങͬͨ͸ͳ͠
    TBCP͞Μ
    8PSMEPG
    8PNFOͱ͸ɻ
    ࣮
    ࡍങͬ
    ͯΈͨɻ
    note inc.
    Best to Buy 2022
    Best to Buy 2022
    Trends and Topics
    
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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14. ࠓ೥ͷ͓ങ͍෺ͷ܏޲ͷͻͱͭͱ
    ͠
    ͯɺ
    lྑ͍ਭ຾zͷ௥ٻ͕ݟΒΕ·
    ͨ͠ɻ
    ࣗ෼ʹ͋ͬͨປΛ୳͠ٻΊΔਓ΋͍Ε͹ɺ
    ॆిࣜϗο
    τ
    ΞΠϚε
    Ϋ΍ΞϩϚͷ߳Γ͕͢ΔඓݺٵςʔϓͳͲͷ༊͠ܥάο
    ζΛಋೖ͢Δ
    ਓɺ
    ͞Βʹ͸৸ϗϯͱݺ͹ΕΔਭ຾༻ͷΠϠϗϯΛߪೖ͢Δਓ΋ɻ
    4XJUDI#PUͰΧʔςϯͷ։͚ดΊΛࣗಈԽ͢ΔͳͲɺ
    ςΫ
    ϊϩδʔΛ
    ۦ࢖ͨ͠޻෉΋ݟΒΕ·ͨ͠ɻ
    4%(T΁ͷؔ৺͕ߴ·͍ͬͯΔͳ͔Ͱɺ
    ؀ڥʹ഑ྀͨ͠঎඼Λҙࣝత
    ʹબΜͰߪೖ͢Δ༷ࢠ͕ଟ͘ݟΒΕ·ͨ͠ɻ
    ΤίόοΫͳͲͷఆ൪Ξ
    ΠςϜͷ΄͔ɺ
    ϰΟʔΨϯͷΤφδʔυϦϯΫɺ
    ւʹ΍͍͞͠೔ম͚ࢭ
    Ίɺ
    ྔΓചΓͰങ͑ΔચࡎͳͲɺ
    ͦͷ಺༰͸ଟछଟ༷ɻ
    ࣗ෼ͳΓʹ
    4%(TΛղऍ͠
    ࣮ͯફ͠
    ͍ͯΔ༷ࢠ΍ɺ
    ঎඼બͼͦͷ΋ͷΛָ͠Ή༷
    ࢠ΋͏͔͕͑·͢ɻ
    lྑ͍ਭ຾zͷ௥ٻ ࣗ෼ͳΓͷ؀ڥ഑ྀ
    ʲΤίʳ
    ྔΓചΓͰങ͑Δચࡎ
    Ϥγώϩ
    ʲΤίʳ
    ྔΓചΓͰങ͑Δચࡎ
    ʲࢲͷങͬ
    ͯΑ͔ͬͨ΋ͷʳ
    ҆
    ຾ΛٻΊͯࡾઍཬ
    ɾ
    ே·Ͱ
    άο
    ε
    Ϧ຾ΕΔշ຾άο
    ζ
    &NJLP
    ʢγϞϋλΤϛίʣ
    ͞Μ ͗͢4VHJ͞Μ
    Best to Buy 2022
    Trends and Topics
    note inc.
    
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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15. ൪֎ฤ͜Μͳ͓ങ͍෺΋
    ʮΈΜͳ͕ΈΜͳඞཁͱ͢Δ΋ͷͰ͸ͳ͍͔΋͠Εͳ͍͚ΕͲɺ
    ങͬͯΑ͔ͬͨ
    ʂʯ
    ͦΜͳ೤͍ؾ͕࣋ͪ఻Θͬͯ
    ͘
    Δهࣄ΋ͨ͘
    ͞Μ͋Γ·ͨ͠ɻ
    ͦͷͳ͔͔ΒOPUFฤू෦͕ಠஅͰબΜ͖ͩͯ͢ͳ͓ങ͍෺Λ঺հ͠·͢ɻ
    ൒೥΄Ͳ͓෇͖߹͍Λ͠
    ͍ͯͨ࿀ਓͱผΕͨѪ͞Μɻ
    མͪࠐΜͩ
    ؾ෼Λϛ
    ϥʔϘʔϧͰ;ͬͱ͹͢աఔ͕૘շʹඳ͔Ε͍ͯ·͢ɻ
    ΧΫΧΫϒοΫεΛӦΉ௕প͞Μ͕ࡢ೥͔Βؾʹͳͬ
    ͍ͯͨి
    ೤ϕε
    τɻ
    ඒ͍ࣸ͠ਅͱͱ΋ʹஸೡʹϨϏϡʔ͠
    ͍ͯ·͢ɻ
    ೥ؒ΄ͲͷలཡձΛָ͠Ή΀Β͍·Γɻ
    ͞Μɻ
    లཡձʹߦ͘
    ͱ͖ʹ࣋ࢀ͍ͨ͠ΞΠςϜΛಠࣗͷࢹ఺Ͱ঺հ͠
    ͍ͯ·͢ɻ
    ΀Β͍·Γɻ
    ͞Μ
    ඒज़ؗͰలཡձ
    Λָ͠Ήͨ
    ΊʹΦεεϝ
    ͠
    ͍ͨΞΠςϜͭɻ
    Ѫ͞Μ
    શ෦ݏʹͳͬ
    ͯ
    ϛϥʔϘʔϧങ
    ͍·
    ͨ͠
    ౙͷళ൪ʹϕε
    τͳϕε
    τి
    ೤ϕε
    τΛߪೖ
    ͠·
    ͨ͠ɻ
    ΧΫΧΫϒ
    ο
    Ϋ
    ε
    ʢچ௕݄CPPLTʣ
    ͞
    Μ
    Best to Buy 2022
    Trends and Topics
    note inc.
    
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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16. note inc.
    Best to Buy 2022
    OPUFΛ௨ͯ͡ੜ·Εͨ
    ͓ങ͍෺
    Deep Dive
    4
    
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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17. OPUFΛ௨͓ͨ͡ങ͍෺ɺ
    ੜ·ΕΔ
    ࡢ೥͔ΒOPUFͷهࣄΛࢀߟʹ͓ങ͍෺Λͨ͠ܦݧΛޠΔਓ͕૿͍͑ͯ·ͨ͠ɻ
    ͜ͷ͖͟͠Λ෼ੳ͢΂͘ɺ
    ࠓ೥͸͡ΊͯௐࠪΛߦ͍·ͨ͠ɻ
    OPUFΛ௨ͨ͡ߪ
    ങͷ܏޲ʹ͸ɺ
    ʮOPUFͰݕࡧͨ͠هࣄΛಡΜͰߪೖʯ
    ʮͭ͘
    Γख͕ൃ৴͢Δ೤ྔͷߴ͍هࣄΛಡΜͰߪೖʯ
    ʮOPUFͰͭͳ͕͍ͬͯΔਓͷ͓͢͢ΊΛಡΜͰߪ
    ೖʯ
    ͷͭͷλΠϓ͕ݟΒΕ·ͨ͠ɻ
    OPUFͰݕࡧͨ͠
    هࣄΛಡΜͰ
    ͭ͘Γखͷ
    ૝͍͕ͭ·ͬͨ
    OPUFΛಡΜͰ
    OPUFͰ
    ͭͳ͕͍ͬͯΔਓͷ
    ͓͢͢Ί
    note inc.
    
    ೤ྔͷ͋ΔهࣄΛಡΜͰߪങʹ͍ͨΔʹ
    ʮOPUFങ͍ʯ
    Deep Dive
    Best to Buy 2022 ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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18. Լهޚ໊྆ͷهࣄʹେ͍ʹӨڹΛड͚·͘
    ͬͯ
    ͓Γ·͢ɻ
    ׬શʹಉ͡੡඼Λߪೖͨ͠Γɺ
    ΞΠσΟ
    ΞΛؙύΫϦ
    ͨ͠΋ͷ΋Կ఺͔͋Γ·͢ɻ
    ͜ͷ৔ΛआΓ͓ͯྱਃ্͛͠·͢ɻ
    ͓͖͋͑Μ͞Μͷ͢΋΋͸ɺ
    ͢΋΋Ͱ͋ͬͯɺ
    ୯ͳΔ
    ͢΋΋͡Όͳ͍ɻ
    ͜ΕΛ৯΂Δͱɺ
    ࢲ͸ݩؾʹͳΕ
    Δɻ
    ͓͍͍͚ͩ͠Ͱ͸ͳ͘ɺ
    ύϫʔΛ΋Β͑ͨΑ͏ͳ
    ؾʹͳΔɻ
    ʢউखʹʣ
    ͦΕ͸͓ͦΒ͘ɺ
    ͨ͝͞Μͷ
    OPUFΛಡΜͰ͍Δ͔Βͩͱࢥ͏ɻ
    Θͨ͠ͷ৘ใݯ͸΄΅OPUFͱݴͬ
    ͯ΋աݴͰ͸ͳ
    ͍ɻ
    ͻͱͱͳΓΛͦΕͳΓʹ஌ͬ
    ͍ͯΔ
    ʢʂʣ
    ํ͕Φ
    εεϝ͞ΕΔ΋ͷͳΒ͹ؒҧ͍ͳ͍ͩΖ͏ͱ͍͏ɻ
    OPUFͰͪΐͬͱަྲྀ͕͋Δ͘
    Β͍ͰͻͱͱͳΓΛ
    ஌ͬ
    ͍ͯΔͳΜͯݴ͏Θͨ͠ʹͪΐ
    ͬͱઓጔɻ
    ʮOPUFങ͍ʯ
    ͷࣄྫ
    note inc.
    OPUFͰݕࡧͨ͠
    هࣄΛಡΜͰ
    ͭ͘
    Γखͷ૝͍͕ͭ·ͬͨ
    OPUFΛಡΜͰ
    OPUFͰͭͳ͕͍ͬͯΔਓͷ
    ͓͢͢Ί
    
    ग़యIUUQTJUFNSBLVUFODPKQKZV
    HPEFN TJEQI@QD@JUFNOBNF
    ʲσεΫπΞʔʳ
    Φ
    λΫϦϞʔτϫʔ
    Χʔ͕Πν͔Βߏ
    ஙͨ͠20-͕ര্
    ͕Γ͢Δࣗݾຬ଍
    σεΫ؀ڥ
    OPUFͷ୭͔͔Β
    TIJO͞Μ IBOPO@TPOBUFO͞Μ
    ·ͭໟΛચ͏৽श
    ׳͕Նός͗Έͷ
    Θͨ͠Λٹ͏
    ͋΍͠΋͞Μ
    Best to Buy 2022
    Deep Dive
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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19. ʮOPUFങ͍ʯ
    ʹؔ͢ΔΞϯέʔτ݁Ռ
    note inc.
    22.3%
    77.7%
    54.1% 29.4%
    16.5%
    5ճҎ্
    2ճʙ
    4ճ
    Ҏ্
    1ճ
    OPUFΛ௨͓ͨ͡ങ͍෺ͷܦݧ OPUFΛ௨͓ͨ͡ങ͍෺ͷճ਺
    ʮOPUFങ͍ʯ
    ʹ͍ͭͯɺ
    OPUFϢʔβʔͷΈͳ͞·ʹ
    ΞϯέʔτΛ࣮ࢪ͍ͨ͠·ͨ͠ɻ
    ਓʹਓҎ্͕
    ʮOPUFങ͍ʯ
    ܦݧ͋Γ
    ׂ̓Ҏ্͕ճҎ্ͷ
    ʮOPUFങ͍ʯ
    Λ͍ͯ͠Δ
    ͸͍
    ͍͍͑
    ௐࠪ࣌ظɿ
    ೥݄೔d݄೔ʗௐࠪର৅
    ɿ
    ௚ۙिؒͰOPUFͷهࣄΛಡΜͩϢʔβʔௐࠪख๏
    ɿ
    Πϯλʔωο
    τ
    Ξϯέʔ
    τʗௐࠪਓ਺ɿ
    ਓ
    Best to Buy 2022
    Deep Dive
    
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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20. ʮOPUFങ͍ʯ
    ʹؔ͢ΔΞϯέʔτ݁Ռ
    note inc.
    ʮOPUFങ͍ʯ
    ͰͲͷΑ͏ͳ঎඼
    ɾ
    αʔϏε͕ങΘΕ͍ͯΔͷͰ͠ΐ͏͔ɻ
    ʮॻ੶ϚϯΨʯ
    ͕࠷΋ଟ͘ɺ
    OPUFങ͍Ϣʔβʔͷ͏ͪ໿൒਺͕ߪೖͨ͜͠ͱ͕͋Δ
    Α͏Ͱ͢ɻ
    ࣍ʹଟ͍ͷ͸ɺ
    ങͬͯΑ͔ͬͨ΋ͷͰ΋ਓؾͷΧςΰϦ
    ʮΨδΣο
    τʯ
    Ͱ͢ɻ
    ͦͷଞͷΧςΰϦͰ΋෯޿
    ͘ߪೖ͠
    ͍ͯΔ༷ࢠ͕ݟΒΕ·͢ɻ
    ॻ੶ϚϯΨ
    Τϯλϝνέο
    τ
    ৯ྉ඼ҿྉ
    ੜ׆ࡶ՟
    ίεϝ
    Ոి
    Ξ΢τ
    υΞ༻඼ ೔༻඼
    εϙʔπ༻඼
    Ո۩
    ݈߁৯඼
    αϓϦϝϯτ
    ϑΝογϣ
    ϯ
    ΨδΣο
    τ
    ήʔϜ
    9.7%
    50.4%
    11.5%
    8.0%
    9.7%
    6.2%
    0.9%
    1.8% 1.8%
    2.7%
    2.7%
    2.7%
    3.5% 3.5%
    Deep Dive
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

    View Slide

21. ʮOPUFങ͍ʯ
    ʹؔ͢ΔΞϯέʔτ݁Ռ
    note inc.
    6%
    ୭ͷOPUFΛ
    ࢀߟʹ
    ͠·͔ͨ͠ʁ
    ʮOPUFങ͍ʯ
    Λͨ͠
    ཧ༝͸ʁ
    ʮ஌Βͳ͍ਓʯ
    ͕࠷΋ଟ͘ɺ
    ʮ୭͕ॻ͍͕ͨʯ
    Ͱ͸ͳ͘
    ʮԿΛॻ͍͔ͨʯ
    Λॏࢹ͍ͯ͠Δɻ
    ʮ঎඼ͷ࢖͍ํ΍ྑ͞ʯ
    ɺ
    ʮ঎඼ͷഎܠ΍ετʔϦʔʯ
    ͕
    ॻ͔Ε͍ͯΔ͔Βɻ
    OPUFͷهࣄ͸࢖͍ํ΍঎඼ͷྑ͕͞ৄ͘͠ॻ͔Ε͍ͯΔ
    OPUFͷهࣄ͸঎඼ͷഎܠ΍ετʔϦʔ͕఻Θͬͯ
    ͘
    Δ
    ৴པͰ͖Δަྲྀͷ͋ΔΫϦΤΠ
    λʔ͕͓͢͢Ί͠
    ͍ͯͨ
    OPUFͷهࣄͳΒޱίϛͱ
    ͠
    ͯ৴༻Ͱ͖Δ
    ஌Βͳ͍ਓ͕ͩOPUFͷهࣄ͕ࢀߟʹͳͬͨਓ
    ΠϯϑϧΤϯαʔ
    ɾ
    ܳೳਓ
    ɾ
    ༗໊ਓ
    OPUF্ͰަྲྀΛ͠
    ͍ͯΔਓ
    ձࣾ΍ϒϥϯυͷެࣜΞΧ΢ϯτ note্Ͱަྲྀ΋ൃੜ͍ͯ͠Δɻ
    POINT
    POINT
    18%
    24%
    63%
    44%
    41%
    33%
    17%
    Best to Buy 2022
    Deep Dive
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

    View Slide

22. OPUF͸
    ʮ޷͖ͳ΋ͷΛ޷͖ͩͱॻ͘৔ॴʯ
    Ͱɺ
    ೤ྔͷ
    ߴ͍৘ใ͕ू·͍ͬͯΔͨΊɺ
    ྑ͍৘ใʹ౰ͨΔଧ཰
    ͕ߴ͍ɻ
    ͳͷͰOPUFͰݕࡧΛ͢Δɻ
    ࣄۀऀͷ૝͍͕ײ͡ΒΕΔͷ͕OPUFͷྑ͍ͱ͜Ζɻ
    ࣗ෼
    ͕ͨͪ͜Μͳ͜ͱߟ͑ͯ͜͏͍͏঎඼Λग़͍ͯ͠ΔΜͩ
    ͱ͍͏͜ͱ͕෼͔Δɻ
    ࣮ͦͯ͠ࡍʹͱͯ΋ྑ͍঎඼ͩͬ
    ͨ࣌ͷײಈ΋͍͢͝ɻ
    note inc.
    ʮOPUFങ͍ʯ
    ʹؔ͢ΔΠϯλϏϡʔΑΓ
    OPUFͰݕࡧͨ͠هࣄΛಡΜͰ ͭ͘Γखͷ૝͍͕ͭ·ͬͨOPUFΛಡΜͰ
    ʮOPUFങ͍ʯ
    ͷܦݧ͕͋ΔํʹΠϯλϏϡʔ΋࣮ࢪ͠·ͨ͠ɻ
    OPUFͰ͸ߪങମݧΛ೤ྔߴ͘ຊԻͰॻ͘
    ΫϦΤΠ
    λʔ͕ଟ͘ɺ
    ঎඼ͷྑ͍ͱ͜Ζ͚ͩͰ͸ͳ͘
    σϝϦο
    τ΋஌Δ͜ͱ͕Ͱ͖ɺ
    ೲಘ౓ͷߴ͍͓ങ͍෺͕Ͱ͖Δͱ͍͏੠͕ଟ͋͘Γ·ͨ͠ɻ
    Best to Buy 2022
    Deep Dive
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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23. note inc.
    Best to Buy 2022
    ਓؾϒϥϯυͷ೤ྔ
    5 Popular Category
    ങͬͯΑ͔ͬͨ΋ͷʹ౤ߘ͞ΕͨهࣄͷςΩε
    τ͔Βɺ
    ࣗવݴޠॲ
    ཧٕज़Ͱɺ
    ϒϥϯυ໊΍໊ࣾͳͲͷݻ༗දݱΛநग़͠ɺ
    ਓؾͷ͋ͬ
    ͨϒϥϯυͱɺ
    ͞Βʹͦͷϒϥϯυ͕ͲͷΑ͏ͳݴٴΛ͞Ε͍ͯΔͷ
    ͔ΛݟͯΈ·ͨ͠ɻ
    ͦͷͳ͔͔Β͖ͯ͢ͳදݱΛ͝঺հ͠·͢ɻ
    
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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24. ϑΝ
    ϛϦʔϚʔτ
    note inc.
    ๻͕ંΕͯɺ
    ௕ঁʹৡΓ·ͨ͠ɻ
    😏
    ౦ٸϋϯζ
    ͏
    ·
    ͢
    ͗
    Μ
    ग़యɿIUUQTIBOETOFUIJOUNBHB
    [JOFTUB⒎CFBVUZIUNM
    ΑΑ!͞Μ
    .LZPLP
    㽅LX㽆͞Μ
    νϣίΫϩϫοαϯ
    νϣίΫϩϫοαϯɺ
    ʻ౦ٸϋϯζ
    NVROBγϟ
    ϯϓʔεϜʔεʼ
    ͱຊ౰ʹڻ͖·ͨ͠
    ௕ঁ
    ʢࡀ൒ʣ
    ͱ
    औΓ߹͍ʹͳͬͯ
    एׯ݌՞͠·
    ͨ͠ɻ
    ͜ͷ஋ஈͰ
    ͜ͷ඼࣭
    ʮ
    ʯ
    ࣮ࡍʹ࢖ͬͯΈͨΒڻ͘΄Ͳ࢓্͕Γ͕ྑ͘ɺ
    ੒෼දΛվΊͯಡΈ௚ͨ͠Β
    Popular Brands
    Best to Buy 2022
    Best to Buy 2022
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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25. note inc.
    /*,&
    ଍
    ʹ
    Ӌ
    ࠜ
    Λ
    ͭ
    ͚
    ͨ
    Α
    ͏
    ΋
    ͠
    ỏφ
    Π
    Ω
    Λ
    ະ
    ܦ
    ݧ
    ͷ
    ํ
    ͕
    ͍
    Β
    ỳ
    ͠
    Ỵ
    ỳ
    ͨ
    Β
    ỏҰ
    ౓
    ỏͥ
    ͻ
    Ố
    ग़య
    ɿ
    IUUQTXXXNVKJDPNKQKBTUPSFDNEUZEF
    UBJM
    ͍΍ɺ
    ͳ͍ɻ
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    Best to Buy 2022
    Popular Brands
    
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    IBOPO@TPOBUFO͞Μ
    ແҹྑ඼
    ͜Ε͚ͩຬ଍౓ͷߴ͍՛ࢠ͕
    ԁͰ
    ଞʹ͋ΔͩΖ
    ͏
    ͔ɻ
    ෆଗ͍ϚϩϯόʔϜ
    Ϗ
    Ϧ
    ồ
    
    ͞
    Μ
    ʹ
    ࢥ
    ͍
    ·
    ͢
    Α
    Ố
    

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26. দӬ͞Μ
    %*03
    note inc.
    ,"5&
    ײಈͷ͋·Γ
    ʮ͜ΕΛ
    %*03ΫϦεϚείϑϨ
    σβΠ
    ϯ͕
    ࢥΘͣฏ෬ͯ͠͠·͍ͦ͏ʹͳͬͨॠؒɻ
    ,"5&Ϧο
    ϓϞϯελʔ
    ߴൃ৭ɺ
    ͦ͠
    ͯอ࣪·Ͱ͠
    ͯ
    ͘
    ΕΔ
    ͚͍͘͞Μ
    ৯΂ͯ΋མͪͳ͍ɺ
    ࠷ڧϦ
    οϓɻ
    ͦΕͰ͍ͯ ԁ͸͍҆
    ʂ
    ε
    τ
    Ϩε͕ͳ͍
    ϚεΫͷԼʹ͚͍ͭͯͯ΋
    ΋͞Μ
    ͷ͸͍͢͝ɻ
    ඒ͍͠ɻ
    ܳज़ͱݺ͹ͣ͠
    ͯɺ
    ͳΜͱݺͿ ʯ
    ͱɺ
    Best to Buy 2022
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    Popular Brands
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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27. note inc.
    5)&/035)'"$&
    ༑ਓʹ
    ʮ͍ͬͭ΋ͦΕཤ͍ͯΔͶʯ
    ͱݴΘΕͯ΋ɺ
    "OLFS
    "OLFS/BOP**8
    ग़యɿIUUQTBN[OBTJBEF6BUL;
    ϋϥώϩγσβΠϯελδΦ
    ɾ
    Τϧ͞Μ
    IFMMP@IJLF@USJQ͞Μ
    ڧ͍৺Λ࣋ͬ
    ͯ
    ཤ͖͚ͭͮ·͢ɻ
    ỳ
    ͯ
    ײ
    ͡
    Ͱ
    ͢
    ͕
    ỏ
    ͜
    Ε
    Λ
    Ϧ
    ỿ
    ỽ
    Ϋ
    ʹ
    ೜
    ͹
    ͤ
    ͯ
    ͓
    ͚
    ͹
    Ͳ
    ͜
    ΁
    ͍
    ỳ
    ͯ
    ΋
    ҆
    ৺
    Ố
    ΞϧύΠϯϥΠ
    τύϯπ
    ͍
    ·
    ͞
    Β
    Best to Buy 2022
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    Popular Brands
    
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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28. ϨϙʔτΛ࠷ޙ·Ͱ͓ಡΈ͍͖ͨͩɺ
    ͋Γ͕ͱ͏
    ͍͟͝·͢ɻ
    ࡢ೥͸ࣗ୐Ͱա͕࣌ؒ͢͝ଟ͔ͬͨͨΊɺ
    ʮ৺Λ
    ຬͨ͢ʯ
    ͨΊͷ͓ങ͍෺͕ݦஶͰ͕ͨ͠ɺ
    ࠓ೥͸
    ֎ग़ճؼʹΑͬͯߪങମݧͦͷ΋ͷΛָ͠ΜͰ͍
    Δ༷ࢠ͕ݟΒΕ·ͨ͠ɻ
    Ո଒΍༑ਓʹଃΓ෺Λ͢
    ΔͨΊͷ͓ങ͍෺΋ྫ೥ΑΓ΋ଟ͘ݟΒΕɺ
    ೔ৗ
    ͕໭͖͍ͬͯͯΔ͜ͱΛ࣮ײ͠
    ͍ͯ·͢ɻ
    ࠓ೥͸OPUFΛ௨͓ͨ͡ങ͍෺
    ʮOPUFങ͍ʯ
    ʹ͍ͭ
    ͯ΋ݴٴ͠·ͨ͠ɻ
    ຊϨϙʔτͱͯ͠͸͸͡ΊͯΞ
    ϯέʔτͱΠϯλϏϡʔΛ࣮ࢪ͠ɺ
    OPUFΛར༻ͩ͘
    ͍ͬͯ͞ΔΈͳ͞·ͷ੠Λ௚ʹฉ͔͍͖ͤͯͨͩ
    ·ͨ͠ɻ
    ೤ྔͷߴ͍هࣄ͕ɺ
    ଟ͘ͷํͷ͓ങ͍෺
    Λ๛͔ʹ͍ͯ͠ΔΤϐιʔυΛฉ͖ɺ
    ࠓޙͷ͞Β
    ͳΔ੝Γ্͕ΓΛ༧ײ͠·ͨ͠ɻ
    Ξϯέʔτʹճ౴ͩͬͨ͘͞ํɺ
    ΠϯλϏϡʔʹ
    ͝ڠྗͩͬͨ͘͞ํɺ
    Ͳ͏΋͋Γ͕ͱ͏͍͟͝·
    ͨ͠ɻ
    ͦ͠
    ͯɺ
    ࠓ೥΋ͨ͘
    ͞Μͷങͬ
    ͯΑ͔ͬͨ΋ͷͷ
    هࣄΛॻ͍ͯͩͬͨ͘͞ΫϦΤΠλʔͷΈͳ͞
    ·ɺ
    ຊ౰ʹ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ
    Έͳ͞·ͷ
    ങͬͯΑ͔ͬͨ΋ͷ͕΄͔ͷ୭͔ʹ఻Θͬͯɺ
    ങ͍෺ͷྠ͕޿͕ͬ
    ͍ͯ͘
    ͜ͱΛئͬ
    ͍ͯ·͢ɻ
    Ϩϙʔτͷ෼ੳΛऴ͑ͯ
    note inc.
    Best to Buy 2022
    In Conclusion
    6
    
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

    View Slide

29. note inc.
    Best to Buy 2022
    ങͬͯΑ͔ͬͨ΋ͷ
    OPUFਓؾΫϦΤΠ
    λʔ
    ࢀߟ࡞඼
    Specialthanks
    
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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30. ͜Μʹͪ͸ɺ
    ૣͰ͢ɻ
    ຊۀ͸*5اۀۈ຿ͷձࣾһɺ
    ͦͷҰํͰ
    ʮւ֎Έ͍ͨͳΠ
    ϯςϦΞʯ
    Λͭ͘
    Δํ๏Λߟ͑ΔΠϯςϦΞίʔσΟωʔλʔϒϩΨʔɺ
    ͱ͖Ͳ
    ͖ࣾަμϯεͷυϨε԰͞Μɺ
    ৗʹݞॻ໎ࢠͷ୅Ͱ͢ɻ
    ࠓ೥͸ɺ
    ߇͑Ίʹݴͬͯ΋ౖ౭Ͱͨ͠ɻ
    ࡢ೥຤ɺ
    ೥຤ͷ࠷ऴӦۀ೔ʹۦ͚ࠐΜͩ࢈්ਓՊͰ೛৷͕ൃ֮͠ɺ
    ͭΘΓ
    ͱͱ΋ʹ࢝·ͬͨ೥ɻ
    ు͖ؾͱಆ͍ͳ͕Βಇ͖ɺ
    ͏͔ͬΓೖӃ·Ͱͨ͠೛৷
    ॳظɻ
    ձࣾ࢓ࣄͷҾ͖ܧ͗ͱॻ੶ͷࣥච࢓ࣄΛಉ࣌ʹ͜ͳͨ͠d݄ɻ
    ࢈ٳೖΓ
    ͠
    ͙ͯ͢ʹॳͷΠϯςϦΞຊΛग़൛͠ɺ
    ͦͷ··ग़࢈ҭࣇʹಥೖͨ͠d݄ɻ
    ౖ౭ա͗ͯɺ
    ݄͸׬શʹ೩͑ਚ͖͍ͯ·ͨ͠ʜʜɻ
    ͜͜͠͹Β͘͸Πϯλʔωο
    τ΋͋·Γݟͣʹɺ
    ຖ೔ϕϏʔͱͨΘΉΕͯμϥμϥ
    μϥμϥ͠
    ͍ͯͨͷͰࣾձੑ͕ແʹͳ͍ͬͯ·͢ɻ
    ͦΖͦΖ·ͨੈؒͱͷͭͳ͕ΓΛࢥ͍ग़͞Ͷ͹ͱ͍͏͜ͱͰɺ
    ࡢ೥΋ॻ͍ͨɺ
    ങͬ
    ͯΑ͔ͬͨ΋ͷͱҰॹʹҰ೥ΛৼΓฦΔهࣄͰ͢ɻ
    ͳΜͱࠓ೥͸OPUF͞Μ͔Βࣥ
    චͷ͝ґཔΛ͍͖ͨͩ·ͨ͠ͷͰɺ
    ΑΓؾ߹ΛೖΕ͍ͯͬͯΈ·͢
    Α
    ʂ
    ೥ΠϯςϦΞίʔσΟωʔλʔࢿ֨औಘͷ݉ۀίʔσΟωʔλʔɻ
    ւ֎ͷΠϯ
    ςϦΞΛ೔ຊͰ࠶ݱ͢Δํ๏Λߟ͍͑ͯ·͢ɻ
    ຊۀ͸*5اۀۈ຿ɺ
    ͨ·ʹμϯεҥ૷
    ΍΢ΣσΟ
    ϯάυϨ
    ε΋ͭ͘
    Δਓɻ
    ೥݄ʹ
    ʰΧϥϑϧϞμϯϙο
    ϓւ֎Έͨ
    ͍ʹηϯεͷ͋Δ෦԰ͷͭ͘
    Γํʱ
    ʢେ࿨ग़൛ʣ
    Λץߦɻ
    note inc.
    ങͬͯΑ͔ͬͨ΋ͷͰ
    ৼΓฦΔ೥
    ʲ෦໳඼ʳ
    ૣ͞Μ
    OPUFͰଓ͖ΛಡΉ
    Best to Buy 2022
    Best to Buy 2022
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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31. ొͬͯɺ
    ొͬͯɺ
    ർΕ۪ͯஒΛݴ͍࢝ΊΔɻ
    ͳΜͰ্໨ࢦ͠
    ͯΔΜͩΖ͏ʜͬͯզʹฦΔɻ
    ͚ͩͲɺ
    ࡱͬͨࣸਅ΍ಈըΛݟฦ͢ͱ݁ߏ໘നͯ͘
    ࣗ෼Λ٬؍ࢹ͠
    ͯ஥ؒͱήϥήϥস͏ɻ
    ͜Εׂ͕ͱָͯ͘͠ɺ
    ·ͨొΔɻ
    ͜Μʹͪ͸ɺ
    4ZVIFJJOPVFͰ͢ɻ
    ͯ͞ɺ
    ࠓճ͸OPUF͔Β
    ʮ೥ങͬͯΑ͔ͬͨ΋ͷʯ
    ͷهࣄࣥචͷґཔΛ
    ΋ΒͬͨͷͰɺ
    աڈOPUF
    ʮීஈ࢖͍ͬͯΔΩϟ
    ϯϓಓ۩ʹ͍ͭͯޠΔʯ
    Λࢀ
    ߟʹɺ
    ೥൛
    ʮࢁΛา͘ಓ۩ͨͪʹ͍ͭͯޠΔʯ
    ͱ୊͠
    ͯɺ
    ࠓ೥ἧ͑ͨΞ
    ΢τ
    υΞಓ۩ʹ͍ͭͯޠͬͯΈΑ͏ͱࢥ͍·͢ɻ
    ੋඇ͓෇͖߹͍௖͚Δͱخ
    ͍͠Ͱ͢ɻ
    Կଔ
    ʂ
    ϑϦʔϥϯεϑΥ
    τάϥϑΝʔɻ
    اۀ޿ใ΍Πϕϯτɺ
    ޿ࠂࡱӨۀΛߦ͏νʔϜΛ
    ӡӦ͠ɺ
    ԣ඿ࢢʹͯখ͞ͳελδΦ
    ʮ4UVEJP OFVUSBMʯ
    ͷΦʔφʔΛ͠
    ͍ͯ·͢ɻ
    ໨
    ʹݟ͑ΔੈքΛͦͷ··ө͠ग़ͨ͠Α͏ͳγϯϓϧͰඒ͍ࣸ͠ਅࡱӨ͕ಘҙͰɺ
    ۙ
    ೥͸Ωϟ
    ϯϓ৔ͷϦϒϥϯσΟϯάࡱӨ΍Ξ΢
    τ
    υΞʹܞΘΔ؍ޫۀͷࡱӨ΋ߦ
    ͬ
    ͍ͯ·͢ɻ
    OPUFͰ͸झຯͷΞ΢
    τ
    υΞϥΠϑ΍ࣸਅʹ͍ͭͯޠͬ
    ͍ͯ·͢ɻ
    ࢁΛา͘ಓ۩ͨͪʹ͍ͭͯ
    ޠΔɻ
    4ZVIFJJOPVF͞Μ
    OPUFͰଓ͖ΛಡΉ
    Best to Buy 2022
    Best to Buy 2022
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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32. ͜Μʹͪ͸ɺ
    #"ύϯμͰ͢ɻ
    ΋͏͙͢೥΋ऴΘΓʜʂɹ͑ͬʜʜૣ͍
    Ͱ͢Ͷʜ
    ʂ
    ʂ
    ࠓ೥͸༮ͳ͡ΈͷϚϯΨՈ٢઒ܠ౎͞Μͱɺ
    ʰϝΠ
    Ϋ͕ͳΜͱͳ͘มͳͷͰ
    ༑ୡͷඒ༰෦һʹίπΛશ෦ฉ͍ͯΈͨʱ
    ͱ͍͏ຊΛग़൛Ͱ͖ͨ͜ͱ͕ɺ
    Կ
    ΑΓ͏Ε͔ͬͨ͠Ͱ͢ɻ
    Έͳ͞·ͷ͓͔͛Ͱɺ
    ສ෦Λಥഁ͢Δ͜ͱ͕Ͱ͖·ͨ͠ɻ
    ຊ౰ʹ͋Γ͕ͱ
    ͏͍͟͝·͢ɻ
    ϚεΫΛ֎͢ͷ͕૿͖͑ͯͨ͜ͷقઅɺ
    ΫϦεϚε΍೥຤೥
    ࢝ͷଃΓ෺ʹ΋͓͢͢ΊͰ͢ɻ
    ͳΜͱ
    ʂ
    ʂOPUFฤू෦͞Μ͔Βޫӫʹ΋೥ͷ
    ʮങͬͯΑ͔ͬͨ΋ͷʯ
    هࣄࣥචͷ͝ґཔΛ͍͖ͨͩ·ͨ͠ɻ
    ͏Ε͍͠
    ʂ
    ʂ٢઒͞ΜͱҰॹʹɺ
    ঺հ
    ͠·͢ɻ
    
    ੈքҰΏΔ
    ͘
    ͯੈքҰ໾ཱͭඒ༰ϚϯΨ
    ʰϝΠ
    Ϋ͕ͳΜͱͳ͘มͳͷͰ༑ୡͷඒ༰෦һʹίπΛશ෦ฉ͍ͯΈͨʱ
    ʢμ
    Π
    ϠϞϯ
    υࣾʣ
    ஶऀɻ
    #"ύϯμ
    ɿ
    େखԽহ඼ձࣾͷݱ໾ඒ༰෦һɻ
    #"ྺ೥ɺ
    ݱࡏࣾ໨ɻ
    ͜Ε·Ͱ઀٬͠
    ͖͓ͯͨ٬༷͸ͷ΂ສਓҎ্ɻ
    ͓٬༷ͷ
    ʮͳΓ͍ͨࣗ෼ʯ
    ʹ߹Θͤͯ঎඼΍࢖͍ํΛఏҊ͢ΔΑ
    ͏ʹ৺͕͚͍ͯΔɻ
    ٢઒ܠ౎
    ɿ
    ϚϯΨՈɻ
    ೥গঁࢽ
    ʰ-B-Bʱ നઘࣾ
    ͰσϏϡ
    ʔɻ
    ஶॻʹ
    ʰยۅ͘ΜՈʹೣ͕͍Δʱ
    ʰࢠҭͯϏϑ
    Υʔ
    Ξϑλʔʱ ৽ைࣾ
    ɺ
    ʰَΛࣂ͏ʱ
    ʰ͜·ͬͨ΍ͭΒʱ গ೥ըใࣾ
    ͳͲ͕͋Δɻ
    note inc.
    
    ʲϚϯΨʳ
    ੈքҰΏΔ͍ϝΠ
    Ϋຊஶऀ͕બͿ
    
    ʮ೥ങͬͯΑ͔ͬͨ΋ͷʯ
    #"ύϯμͱ٢઒ܠ౎͞Μ
    OPUFͰଓ͖ΛಡΉ
    Best to Buy 2022
    Best to Buy 2022
    ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

    View Slide

33. note inc.
    ങͬͯΑ͔ͬͨ΋ͷ
    اը
    ɾ
    ฤू
    ӿຊࣿஐ
    େౡߤ
    اը؂म
    ژᒜཬಸ
    σβΠϯ
    Ҫޱສཬߐ
    ۚၳᇚ
    ༅ҍಸ
    ɹ
    ίϯςϯπσΟ
    ϨΫγϣϯ
    தଜࡾઍ୅
    ౻ཬ७
    ໐ւ३ٛ
    σʔλ෼ੳ
    த઒༏
    ҆Ҫݦ੣ɹɹ
    Ϣʔβʔௐࠪ
    ஛ݪ௚ࢠ
    ๏຿
    Ճ౻ਅཧࢠ
    4QFDJBM5IBOLT
    OPUF΁౤ߘ͠
    ͯ
    ͩͬͨ͘͞Έͳ͞Μ
    ˞Ϩϙʔτ
    Ͱ঺հ͠
    ͍ͯΔهࣄ͸ɺ
    ͢΂ͯ
    ΫϦΤΠ
    λʔ͔Βڐ୚Λ͍͖ͨͩ·ͨ͠
    ௐࠪ֓ཁ
    ˔ௐࠪର৅
    ೥݄೔d݄೔ʹ
    ʮങͬͯΑ͔ͬͨ΋
    ͷʯ
    ͷϋογϡλά͖ͭͰOPUF΁౤ߘ͞Εͨه
    ࣄ ͓݅Αͼؔ࿈͢Δ4/4౤ߘ
    ˔෼ੳख๏
    ̍
    ɿ
    ΞΫηεղੳπʔϧΛ༻͍ͨOPUFͷ౤ߘ
    σʔλ͓Αͼ4/4ͷఆྔ෼ੳ
    ̎
    ɿ
    OPUFͷ౤ߘσʔλΛ༻͍ͨఆྔ
    ɾ
    ఆੑ෼ੳ
    
    ɾ
    ର৅ΧςΰϦʹؔ͢Δσʔλͷऩू
    
    ɾ
    ࣗવݴޠॲཧٕज़Λ༻͍ͨɺ
    ϋογϡλάͷ
    நग़هࣄͷϐ
    οΫΞοϓ
    
    ɾ
    ্ه݁Ռͷ෼ྨ͓Αͼཁ໿੔ཧ
    Best to Buy 2022 ങͬͯΑ͔ͬͨ΋ͷϨϙʔτ
    

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