Blockchain Market and Business Model Overview

Slides presented at European Blockchain Week 2021.

Transcript

1. | ONTOCHAIN.NGI.EU BLOCKCHAIN MARKET AND BUSINESS MODEL OVERVIEW Thanasis Papaioannou Athens University of Economics & Business (AUEB), Greece European Blockchain Week (EBCW), September 22, 2021
2. | ONTOCHAIN.NGI.EU Global Market Trends • The global blockchain technology market size was valued at USD 3.67 billion in 2020 • Expected to expand at a Compound Annual Growth Rate (CAGR) of 82.4% from 2021 to 2028 • Grand View Research, March 2021 • Previously, expected to grow at Compound Annual Growth Rate (CAGR) of 67.3% during 2020–2025 • Markets and Markets, May 2020
3. | ONTOCHAIN.NGI.EU By Region
4. | ONTOCHAIN.NGI.EU By Application
5. | ONTOCHAIN.NGI.EU By Type
6. | ONTOCHAIN.NGI.EU Landscape • Major vendors in the global blockchain market include IBM (US), AWS (US), Microsoft (US), SAP (Germany), Intel (US), Oracle (US), Bitfury (Netherlands), Cegeka (Netherlands), Earthport (UK), Guardtime (US), Digital Asset Holdings (US), Chain (US), Huawei (China), BlockCypher (US), Symbiont (US), BigchainDB (Germany), Applied Blockchain (UK), RecordsKeeper (Gibraltar), BlockPoint (US), Auxesis Group (India), BTL Group (Canada), Blockchain Foundry (UK), AlphaPoint (US), NTT Data (Japan), Factom (US), SpinSys (US), ConsenSys (US), Infosys (India), iXLedger (UK), and Stratis (UK). • Major platforms • Ethereum • Public, dapps, Smart contracts, NFTs • IBM Blockchain • Private, dapps • Hyperledger Fabric • Private, data exchange, privacy-friendly • Hyperledger Sawtooth • Customizable, trusted secure enclaves • R3 Corda • Federated, DeFi, de-facto standard for insurance apps • Tezos • Dapps, Smart Contracts, NFTs, DeFi • EOSIO • Dapps, Smart contracts • Stellar • DeFi • Quorum • Customized version of Ethereum pioneered by financial services company JPMorgan, banking apps
7. | ONTOCHAIN.NGI.EU Blockchain Business Models 7 https://101blockchains.com/
8. | ONTOCHAIN.NGI.EU 8 ONTOCHAIN ONTOCHAIN - Trust traceable and transparent ontological knowledge on blockchain ✓ EU H2020 project and part of the European Commission’s Next Generation Internet (NGI) initiative ✓ Launched in September 2020 ✓ 3 Open Calls to develop blockchain-based knowledge management solutions that will be part of a novel software ecosystem for a better share of knowledge and value ✓ Up to 4.2 Millions € funding and mentoring program 8 ONTOCHAIN aims to enable dapps that need: • Trustworthy services / data exchange • Trustworthy content handling
9. | ONTOCHAIN.NGI.EU ONTOCHAIN BUSINESS MODEL SaaS/PaaS 1. ONTOCHAIN offers the libraries and the platform/resources for dApp developers/ dApp providers to build and deploy their services • One-off, subscription fees and/or transaction fees will be used 2. End-users subscribe/pay per use the dApp providers for dApp transactions • Part of the transaction fee is given to ONTOCHAIN • Part of the transaction fee is given to the different libraries/solution providers that are used by the dApp 3. ONTOCHAIN pays nodes with gas fees
10. | ONTOCHAIN.NGI.EU PRELIMINARY ECONOMIC SUSTAINABILITY ANALYSIS payback 1.00 Total Service Fees Per App (Present Value) IRR 839.81% 4,060,800.00 NPV 708,457 payback 10.00 payback 6.00 IRR 15.60% IRR 33.44% NPV 53,221,823.01 NPV 2,068,786.01 payback 6.00 payback 4.00 IRR 49.39% IRR 120.42% NPV 18,331,590 NPV 194,703,226 dApp Provider ONTOCHAIN platform End-User OC Service Component Data Provider dApp Developer
11. STAY UPDATED AND GET INVOLVED! /company/ontochain ontochain.ngi.eu @ONTOCHAIN @ONTOCHAIN f6s.com/ontochainproject /channel/UCcF7Ovd99lOKcjMGQdnhIvA Thank you! e-mail: pathan@aueb.gr
12. | ONTOCHAIN.NGI.EU
13. | ONTOCHAIN.NGI.EU STAKEHOLDERS End-user: Individual, SME, big corporate, public institutions that need/wish to employ dApps Third-party service component: poc4commerce, reputable, knowledgeX, hibi, ontossivault, graphchain, copyrightly dApp developers: software companies or software engineers that develop decentralized applications dApp providers: companies that provide dApps to end-users ONTOCHAIN: the core blockchain platform Nodes: Computing Resource Providers Data providers: providers of data needed by dApp providers or data oracles
14. | ONTOCHAIN.NGI.EU Token Economy - Tokenomics • Most Common • Cryptocurrencies • ETH, EDU, ONT, etc. • Partially owned by blockchain creators • Used for compensating blockchain contributors • Others sold • Mandatory for using distributed apps in the blockchain ecosystem (utility token) • Initial Coin Offering • Businesses hold some of the utility tokens and release the rest for the network functionality • They make a profit when the value of the utility token rises • Examples: Ethereum, EOSIO, TEZOS, NEO 14
15. | ONTOCHAIN.NGI.EU Blockchain as a Service • Provide an ecosystem for other business for managing their blockchain system • In this ecosystem, the companies can experiment, test and do research • Microsoft(Azure), Amazon(AWS), IBM(BlueMix), etc. offer blockchain as a service(BaaS) • The end users don’t have to worry about how blockchain works and don’t need to set it up before working on it • BaaS also eradicates the need for hardware, which in turn, enables startups, companies or organizations to focus on their development cycle 15
16. | ONTOCHAIN.NGI.EU Development Platforms • Blockchain infrastructure as a platform for blockchain development • Hyperledger is one of those examples which provides tools, frameworks, and guidelines for blockchain development. The key here is rapid development • Other examples include Tendermint and EthCore 16
17. | ONTOCHAIN.NGI.EU Blockchain-based software products • Pressure to adopt blockchain for big corporates • The easiest way to do so is to buy a blockchain solution and integrate it into their system • This gives rise to the blockchain companies that create a solution and then sell them to bigger companies • Providing blockchain technology to other organizations can be extremely profitable • reasonable payment upfront, and • support fees after implementation 17
18. | ONTOCHAIN.NGI.EU Network fee charge • Apply a network fee associated with the blockchain use itself • These type of blockchain business model applies to both blockchain solution such as Ethereum or dApps that charge a small amount to the user for different activities on the network • E.g., Ethereum network charges developers ETH for making their dApp live. The same is valid for NEO which has a fee for dApp publication 18
19. | ONTOCHAIN.NGI.EU Blockchain consulting • These services are provided by leading expert development companies to startups or other businesses to get them ready with blockchain • E.g., a business would want someone to build their custom blockchain project. In that case, they can hire companies such as Deloitte, IBM or others to complete the project for them 19
20. | ONTOCHAIN.NGI.EU P2P Services Exchange • It is about P2P exchange of services over a blockchain ecosystem • Blockchain ensures the accountability of the transaction • This BM can be monetized through tokens, BaaS or transaction fees 20