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Orchestro User Group-Measuring Same Markets Expansion

Orchestro
November 13, 2013

Orchestro User Group-Measuring Same Markets Expansion

Orchestro

November 13, 2013
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  1. Brian Moore • 20+ years in data analysis and DSS

    • 10+ years retail analysis • 2+ years with Orchestro / Vision Chain • 5 years building reports in MSTR November 13, 2013 Intended Use Only | 2
  2. More Less Expanding Markets. D1 to SC. One Stop Shop.

    Supercenter Years Incremental Growth Two Different Approaches Intended Use Only | 3 November 13, 2013 ATTACK MAPS Focus. Convenience. Same Markets. 2013-2014 More Less BLOCK
  3. Pricing Levels Expansion and Pricing Gaps Intended Use Only |

    4 November 13, 2013 Super Premium Brands and New Retailer Brands Super Premium Brands Premium Brands Premium Brands Value Brands Value Brands Retailer Brands Retailer Brands
  4. Velocity – Same Market Intended Use Only | 5 November

    13, 2013 Baseline Velocity down 1.25% from YAGO Baseline Velocity down 26% from CY Baseline since new store opened
  5. Inventory Intended Use Only | 6 November 13, 2013 Increase

    of Total Market Average OH Retail Inventory of 40% Decreased level of Average OH Retail Inventory at Supercenter of 6%
  6. Market Growth Intended Use Only | 7 November 13, 2013

    1% Increase in Total Market POS $$ vs YAGO - 1.25% Decrease prior to open 12% Total Market POS $$ Increase since open 10% Decrease in Supercenter POS $$ since new store opening (1.5% Inflation) 1% Decrease in Old NHM POS $$ since new store opening (1% Inflation)
  7. Orchestro’s Value Proposition  Leverage ability to align new store

    to markets  Expanded specialized metric development  Less Facings / Inventory  Market Based Promo’s  Market Trackers and New Store Trackers  Measure the Market and track True Growth  OSA – Shifts in OH’s  Promo Sense November 13, 2013 Intended Use Only | 8