Orchestro User Group-Measuring Same Markets Expansion

Transcript

1. User Group Meeting Measuring Same Markets Expansion Impact November 13, 2013 Intended Use Only | 1
2. Brian Moore • 20+ years in data analysis and DSS • 10+ years retail analysis • 2+ years with Orchestro / Vision Chain • 5 years building reports in MSTR November 13, 2013 Intended Use Only | 2
3. More Less Expanding Markets. D1 to SC. One Stop Shop. Supercenter Years Incremental Growth Two Different Approaches Intended Use Only | 3 November 13, 2013 ATTACK MAPS Focus. Convenience. Same Markets. 2013-2014 More Less BLOCK
4. Pricing Levels Expansion and Pricing Gaps Intended Use Only | 4 November 13, 2013 Super Premium Brands and New Retailer Brands Super Premium Brands Premium Brands Premium Brands Value Brands Value Brands Retailer Brands Retailer Brands
5. Velocity – Same Market Intended Use Only | 5 November 13, 2013 Baseline Velocity down 1.25% from YAGO Baseline Velocity down 26% from CY Baseline since new store opened
6. Inventory Intended Use Only | 6 November 13, 2013 Increase of Total Market Average OH Retail Inventory of 40% Decreased level of Average OH Retail Inventory at Supercenter of 6%
7. Market Growth Intended Use Only | 7 November 13, 2013 1% Increase in Total Market POS $$ vs YAGO - 1.25% Decrease prior to open 12% Total Market POS $$ Increase since open 10% Decrease in Supercenter POS $$ since new store opening (1.5% Inflation) 1% Decrease in Old NHM POS $$ since new store opening (1% Inflation)
8. Orchestro’s Value Proposition  Leverage ability to align new store to markets  Expanded specialized metric development  Less Facings / Inventory  Market Based Promo’s  Market Trackers and New Store Trackers  Measure the Market and track True Growth  OSA – Shifts in OH’s  Promo Sense November 13, 2013 Intended Use Only | 8