Orchestro_Insights

Transcript

1. ACTIONABLE APPLICATIONS Data is plentiful. But its power is only unleashed when you can quickly turn it into action… to better serve consumers, capture share, and partner with retailers. By bringing all the pieces together in one framework – from POS and loyalty data, to inventory, shipments and replenishment plans, syndicated and retailer-direct, causal factors and panel data – new opportunities emerge. Move the focus from routine aggregation and reporting to growing your brand. Identify, translate and respond to market shi s faster and with more agility. Orchestro Insights bring demand data to life with compelling visual- izations, powerful analytics and industry best practices. Using personalized dashboards, out-of-the-box reports and customizable category and brand-specific analyses, you’ll be able to discern patterns, trends and anomalies in the flow of consumer goods’ Big Data. Orchestro unravels complex issues impacting brand performance, from a Sales, Category or Supply Chain perspective. With Orchestro Insights, analysts shi from churning reports to building the business. Visualize | Detect | Translate | Impact Unlock Unseen Opportunities In Your Big Data INSIGHTS 1760 Old Meadow Road | McLean, Virginia 22102 | 703.640.3300 | www.orchestro.com "Orchestro enables our teams to be more productive. We spend more time responding to sales opportunities, analyzing POS data to drive business decisions, and less time on tedious data gathering and report formatting tasks." MERCK CONSUMER PRODUCTS
2. ACTIONABLE APPLICATIONS Orchestro Insights provide a graphical decision framework to identify market shi s and isolate micro-trends, driving business impact and competitive advantage. Insights are web-based, so content is delivered directly to your laptop, tablet or mobile device. Role-based security restricts report distribu- tion at data- and role-levels. And a personalized workspace presents key information when you want, how you want it, where you want it. Orchestro powers demand execution for consumer-driven supply chains. To learn more about how Orchestro can help you transform Big Data into Big Results, contact us at info@orchestro.com. PS-OI-0713-V1 Analyze replenishment and distri- bution against such metrics as days of supply, aging inventory, on-shelf availability, and service levels. INSIGHTS ON SUPPLY Aggregate POS, market basket data and replenishment constraints to fine tune assortment and improve shelf space utilization. INSIGHTS ON CATEGORY Examine program readiness, sales li and pantry loading. Assess whether certain markets or SKUs respond better to a specific o er. INSIGHTS ON PROMOTIONS Determine if growth reflects trial or conversion, distribution gains, competitive activity or evolving consumer trends. INSIGHTS ON SALES Improve product launch and evaluate how new items impact overall category performance, assortment and inventory plans. INSIGHTS ON NEW ITEMS Evaluate how price points impact segment and category demand, from both a sales and profit perspective. INSIGHTS ON PRICE Whether comparing retailers, markets or rolling up outlets, Orchestro’s DSR uniquely supports cross-channel analyses. INSIGHTS ON CHANNEL INSIGHTS