Webinar/Orchestro Overview_12.05.13_Enabling Sales Through Better Data... Faster

Transcript

1. Corporate Overview Dave Cromwell, Director of Strategic Sales, Orchestro December 12, 2013 | Intended Use Only | 1
2. Orchestro We correlate Big Data to reveal patterns, trends and anomalies for insight to Shape Decisions for competitive advantage in consumer goods. | Intended Use Only | 2 December 12, 2013
3. Orchestro | Intended Use Only | 3 December 12, 2013 Founded in 1999 as Consumer Products Data Platform to create value from exponential growth of industry data. Annually process 1MM+ items through 69 retailers, 5 syndicated data sources, 50+ distributors, across 150 billion points of distribution Headquarters: McLean, VA Center of Excellence: Rogers, AR Global Production: India, Poland, China
4. Some of the Brands Using Orchestro | Intended Use Only | 4 December 12, 2013
5. Sources of Business Value | Intended Use Only | 5 December 12, 2013 On-Shelf Availability Identify OOS due to phantom inventory, distribution voids, POG compliance, zero scans, forecast accuracy, promotions Buybacks & Inventory Turns Manage for seasonality, program & causal factors. Use real-time consumption to evaluate at-risk inventory New Products Mine KPIs, e.g. sales, inventory, distribution, compliance. Fine tune & expedite programs Operational Agility Align S&OP. Shape supply and demand down to appropriate clusters or SKU/store level Consumer Demand (Sales) Accelerate turns per facing. Identify emerging trends. Cluster for geo- demographic impact. POS v. Demand Retail Service Levels Improve order fill & cycle time. Tailor mix given space or justify expansion. Manage inventory with POS v. shipments Promotion ROI Evaluate performance & compliance vs. objectives. Improve forecast and OSA. Tailor offering
6. Demand Execution Management | Intended Use Only | 6 December 12, 2013 HARMONIZER™ Automated Aggregation MAESTRO™ Adaptive Analytics ORCHESTRO Actionable Applications Data Sources • Point of Sale (POS) – Retailer Direct – Syndicated • Master Data • Planograms (POG) • Operational Data – Orders & Inventory – Shipments • Promotions • Market Basket • Social / Sentiment • Loyalty Data • Causal Data – Weather – Geo-demographics – Economic • Broker Data • Distributor Data Data Enrichment Business Rules Processing Predictive Algorithms Insights on • Sales • Category • New Items • Supply • Promotions • Price • Channel Senses • ShelfSense • PromoSense • DemandSense
7. ANYWHERE, Anytime | Intended Use Only | 7 December 12, 2013 Laptop Tablet Mobile
8. Orchestro-To-Go • Enables ‘last mile’ performance improvements • Closes the loop for future tuning | Intended Use Only | 8 December 12, 2013
9. Adaptive Analytics Sense & Shape Key Business Decisions | Intended Use Only | 9 December 12, 2013 Distribution Voids New Item/Distribution Planogram Compliance Traited, Not Valid Zero Scan Phantom Inventory ShelfSense On-Shelf Availability DemandSense Replenishment PromoSense Promotions Consumption Driven Promotion Tracking Store Service Level In-stock Rates Fill Stock/Unsalesables Total Channel Inventory Distribution Voids/OOS Must Arrive by Date Promotion Planning Promotion Compliance Orchestro Platform Subscription-based Access on Category/Location Basis
10. Sales Visibility & Retail Execution “Orchestro offers us the strong support we require in critical areas of Sales Visibility and Retail Execution Management processes, especially at the shelf level, to eliminate out of stocks, phantom inventory, voids, and zero scans.” Peter Kiley, SVP, Oldcastle Building Products | Intended Use Only | 10 December 12, 2013 Inventory managed from factory floor to store Visibility to 90% US demand enables agility
11. Thank You Dave Cromwell, Director of Strategic Sales, Orchestro dave.cromwell@orchestro.com | Intended Use Only | 11 December 12, 2013