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Mobile Game Development

Oursky Limited
March 12, 2012
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Mobile GameĀ Development

Oursky Limited

March 12, 2012
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  1. Market By Geekaphone (online research) Mobile game industry will reach

    $54 billions in 2015 84% of tablet owners play games 70 - 80% of downloads are games Angry Birds has 140 millions downloads Developers made $87 millions in ad revenue in 2010, grow 10 folds in 2015 Monday, 12 March, 12
  2. Developers (companies) switch to mobile platform from console Market Resources

    cost less than console $100 for iOS, free for Android Simpler games most mobile games are fun, easy, casual not intense FPS Time consume high quality game - less than a month <-> console game takes years Monday, 12 March, 12
  3. Trends Freemium model free download with IAP potential revenue higher

    than paid app revenue of free ad-supported game is predicted to decrease Monday, 12 March, 12
  4. Trends Players want multiplay and social features connect Facebook Game

    center, OpenFient across platforms Monday, 12 March, 12
  5. Success mobile games Examples: Angry Birds Cut the Rope Fruit

    Ninji Easy to learn rarely send much time Simple control a swipe Monday, 12 March, 12
  6. Success mobile games Little input, big outputs building collapse in

    Angry Birds colorful fruit explosions in Fruit Ninji sound output Monday, 12 March, 12
  7. Success mobile games Physics-based gameplay force player to predict catapult

    the birds(angle, tension) cut the rope(pendulum) Monday, 12 March, 12
  8. Success mobile games Cute visual style Simple story line Large

    amount of levels Player rewards constantly stars, coins, highscores motivation Monday, 12 March, 12
  9. Mobile game with HTML5 Cut the rope HTML5 native obj-c

    to javascript js is lack of struct, js object to hold properties, but it is more expensive, effort to minimize object allocation OpenGL to HTML5 canvas api relatively easy Not so popular in the moment Performance not high in major mobile devices Monday, 12 March, 12