Psychology of design

Transcript

1. PSYCHOLOGY OF DESIGN a Glimpse of What’s Possible Monday, July 15, 13
2. Think you perceive “REALITY”? Monday, July 15, 13
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7. Move your eyes around the image. Does the circular middle section appear to separate from the rest of the figure? Does it appear to be at a different depth and even move? Monday, July 15, 13
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11. Does this really affect your abilities? Monday, July 15, 13
12. http://www.youtube.com/ watch?v=vJG698U2Mvo Monday, July 15, 13
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24. What about sounds? Other sense? Monday, July 15, 13
25. How much can people really be affected? Monday, July 15, 13
26. Change Blindness Monday, July 15, 13
27. http://www.youtube.com/ watch?v=vBPG_OBgTWg Derren Brown - 2:10, 4:20 Monday, July 15, 13
28. Priming Monday, July 15, 13
29. http://www.youtube.com/ watch?v=i1OVhlRpwJc Monday, July 15, 13
30. Warm/cold substance primes people to activate feelings we’ve learnt about since we were very young. Our decisions can be subliminally manipulated. Monday, July 15, 13
31. Feeling warm about a product presumably would make you more likely to buy it; about a spokesperson may make you listen to them and trust their judgment. Monday, July 15, 13
32. Still think you perceive “REALITY”? Monday, July 15, 13
33. What are some experiences/ emotions/ etc. that we (consciously or unconsciously) might want people to have with our media/ product/ etc. ? Monday, July 15, 13
34. Praise - Dweck, 2005 Praised as intelligent vs. praised for efforts. Two puzzles, one easy, one impossible but worth doing. Monday, July 15, 13
35. 50% of “smart” group chose easy one vs. 90% of “hardworking” group chose hard one. Monday, July 15, 13
36. Everyone had to do an unsolvable puzzle. “Smart” group experienced a lot of frustration and give up quickly. Effort group actually persisted much more and enjoyed the process. Monday, July 15, 13
37. http://www.youtube.com/ watch?v=yokGhyX_M98 Edward Bernays - Torches of Freedom Monday, July 15, 13
38. Used to encourage women’s smoking by exploiting women’s aspirations for a “better life“ during the women’s liberation movement in the US. Monday, July 15, 13
39. We can make things that are highly engaging and popular and also very beneficial and uplifting for people. Or we can be Edward Bernays... Monday, July 15, 13
40. Other stuffs to look at... Monday, July 15, 13
41. Placebo Effect. Hope: Curry, 1997/ Day 2010. Self Perception: Bem, 1972. Ego Depletion: Baumeister, 1998. Shyness: Haemmerlie, 1982. Monday, July 15, 13
42. Thank You Good day Monday, July 15, 13