Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Psychology of design

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Oursky Limited Oursky Limited
July 15, 2013
Design
71
0

Psychology of design

Avatar for Oursky Limited

Oursky Limited

July 15, 2013

More Decks by Oursky Limited

See All by Oursky Limited
UI Automation
Avatar for Oursky Limited oursky
1
540
SSH Can
Avatar for Oursky Limited oursky
1
340
HTTP/2
Avatar for Oursky Limited oursky
0
380
watchOS2
Avatar for Oursky Limited oursky
0
370
Common QA issues
Avatar for Oursky Limited oursky
0
230
Complex is better than complicated
Avatar for Oursky Limited oursky
0
310
Clean code again
Avatar for Oursky Limited oursky
3
410
KiriKiri x O2 x NVLMarker
Avatar for Oursky Limited oursky
0
270
Flux + React
Avatar for Oursky Limited oursky
1
420

Other Decks in Design

See All in Design
Design dependencies
Avatar for Teba_eleven teba_eleven
0
130
工房としてのAI ── デザイナー、作家、ビルダー
Avatar for hiranotomoki hiranotomoki
0
200
Mandalyn_DT5001_FinalAssignment.pdf
Avatar for Mandalyn Teo lynteo
0
240
「親切なオンボーディング」 が招く罠　ー　AI時代のUXデザイン
Avatar for 小神 godlingkogami
1
130
hicard_credential_202601
Avatar for hicard hicard
0
250
Connpass-Xperia_Camera_App_by_HCD.pdf
Avatar for ソニー株式会社 sony
1
660
富山デザイン勉強会_デザイントレンド2026.pdf
Avatar for keita keita_yoshikawa
3
230
test deck title
Avatar for Shota Matsuo shotamatsuo
0
1.5k
Storyboard Exercise: Chase Sequence
Avatar for Mandalyn Teo lynteo
1
320
root COMPANY DECK / We are hiring！
Avatar for 株式会社ルート root_recruit
3
29k
「見せる」登壇資料デザインの極意
Avatar for takanorip takanorip
4
1k
広い関与の可能性に どう向き合うのか？ 私たちは。｜Timee MarketingDesign 2026-06-18
Avatar for bebe bebe
0
160

Featured

See All Featured
Raft: Consensus for Rubyists
Avatar for Patrick Van Stee vanstee
141
7.5k
How STYLIGHT went responsive
Avatar for nonsquared nonsquared
100
6.2k
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
12
1.7k
Skip the Path - Find Your Career Trail
Avatar for Mark Kilby mkilby
1
150
jQuery: Nuts, Bolts and Bling
Avatar for Doug Neiner dougneiner
66
8.5k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
Avatar for Chris Coyier chriscoyier
508
140k
What does AI have to do with Human Rights?
Avatar for Per Axbom axbom
PRO
1
2.2k
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
31
3.2k
My Coaching Mixtape
Avatar for mlcsv mlcsv
0
150
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
39
3.2k
How People are Using Generative and Agentic AI to Supercharge Their Products, Projects, Services and Value Streams Today
Avatar for Helen Beal helenjbeal
1
210
The World Runs on Bad Software
Avatar for Brandon Keepers bkeepers
PRO
72
12k

Transcript

  1. PSYCHOLOGY OF DESIGN a Glimpse of What’s Possible Monday, July

    15, 13

  2. Think you perceive “REALITY”? Monday, July 15, 13

  3. Monday, July 15, 13

  4. Monday, July 15, 13

  5. Monday, July 15, 13

  6. Monday, July 15, 13

  7. Move your eyes around the image. Does the circular middle

    section appear to separate from the rest of the figure? Does it appear to be at a different depth and even move? Monday, July 15, 13

  8. Monday, July 15, 13

  9. Monday, July 15, 13

  10. Monday, July 15, 13

  11. Does this really affect your abilities? Monday, July 15, 13

  12. http://www.youtube.com/ watch?v=vJG698U2Mvo Monday, July 15, 13

  13. Monday, July 15, 13

  14. Monday, July 15, 13

  15. Monday, July 15, 13

  16. Monday, July 15, 13

  17. Monday, July 15, 13

  18. Monday, July 15, 13

  19. Monday, July 15, 13

  20. Monday, July 15, 13

  21. Monday, July 15, 13

  22. Monday, July 15, 13

  23. Monday, July 15, 13

  24. What about sounds? Other sense? Monday, July 15, 13

  25. How much can people really be affected? Monday, July 15,

    13

  26. Change Blindness Monday, July 15, 13

  27. http://www.youtube.com/ watch?v=vBPG_OBgTWg Derren Brown - 2:10, 4:20 Monday, July 15,

    13

  28. Priming Monday, July 15, 13

  29. http://www.youtube.com/ watch?v=i1OVhlRpwJc Monday, July 15, 13

  30. Warm/cold substance primes people to activate feelings we’ve learnt about

    since we were very young. Our decisions can be subliminally manipulated. Monday, July 15, 13

  31. Feeling warm about a product presumably would make you more

    likely to buy it; about a spokesperson may make you listen to them and trust their judgment. Monday, July 15, 13

  32. Still think you perceive “REALITY”? Monday, July 15, 13

  33. What are some experiences/ emotions/ etc. that we (consciously or

    unconsciously) might want people to have with our media/ product/ etc. ? Monday, July 15, 13

  34. Praise - Dweck, 2005 Praised as intelligent vs. praised for

    efforts. Two puzzles, one easy, one impossible but worth doing. Monday, July 15, 13

  35. 50% of “smart” group chose easy one vs. 90% of

    “hardworking” group chose hard one. Monday, July 15, 13

  36. Everyone had to do an unsolvable puzzle. “Smart” group experienced

    a lot of frustration and give up quickly. Effort group actually persisted much more and enjoyed the process. Monday, July 15, 13

  37. http://www.youtube.com/ watch?v=yokGhyX_M98 Edward Bernays - Torches of Freedom Monday, July

    15, 13

  38. Used to encourage women’s smoking by exploiting women’s aspirations for

    a “better life“ during the women’s liberation movement in the US. Monday, July 15, 13

  39. We can make things that are highly engaging and popular

    and also very beneficial and uplifting for people. Or we can be Edward Bernays... Monday, July 15, 13

  40. Other stuffs to look at... Monday, July 15, 13

  41. Placebo Effect. Hope: Curry, 1997/ Day 2010. Self Perception: Bem,

    1972. Ego Depletion: Baumeister, 1998. Shyness: Haemmerlie, 1982. Monday, July 15, 13

  42. Thank You Good day Monday, July 15, 13