NewsWhip Intro September 2012

NewsWhip Overview Deck (Public)

Transcript

1. News worth sharing
   Used by:
   

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2. Total social intelligence
   NewsWhip tracks millions of daily actions on the world’s social networks
   to reveal the fastest spreading, most engaging stories in real time.
   1.00pm   1.30pm   2.00pm   2.30pm   3.00pm   3.30pm   4.00pm  
   

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3. The Problem
   Too much information: journalists must decide
   what to cover from 100,000s of potential items.
   Is the story that was
   big 1 hour ago still
   important? Still getting
   engagement?
   Speedy news cycle-
   mean newsrooms
   want a way to
   monitor each other.
   Popularity
   must be
   guessed
   Huge traffic can
   flow from viral
   content. But it’s
   hard to find it first.
   Viral
   Content
   Intense
   competition
   Too
   Many
   Sites
   Journalists can’t
   monitor the 1000s
   of potential news
   sources.
   How can you keep
   reporters aware of
   the latest topics
   generating chatter?
   Staying on
   the Pulse
   

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4. NewsWhip Spike: Use social signals to know the
   most engaging stories, every minute, every hour.
   See what’s big,
   hour by hour, and
   what’s on the way
   down.
   Monitor social
   spread of stories
   from competitor
   outlets.
   The Solution
   Exact time
   breakout
   NewsWhip finds
   viral content first
   on YouTube and
   Reddit.
   First for
   Viral
   Content
   Competitive
   Analysis for
   Newsrooms
   Game
   Changing
   Efficiencies
   Forget monitoring
   fifty sites and
   twitter feeds –
   Spike finds the
   best from 1000s of
   sources.
   Keeps reporters
   aware of the
   latest social
   discussion.
   Stay on the
   Pulse
   

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5. Spike, NewsWhip’s pro product, is now being used by
   300+ journalists and editors to monitor world news.
   In action
   TV and radio stations
   use Spike to find
   topical stories
   BuzzFeed,
   HuffPo use
   Spike to
   check what
   news is
   going viral.
   CNN monitor peer sites
   for trending content.
   (So does USA Today,
   Time & BBC.)
   NBC find viral web
   content, videos and
   international stories.
   CTV use Spike to
   monitor their own
   social performance.
   Avg. session: 23m30s * 85% of trial users return
   

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6. Team
   Paul Quigley
   CEO – Sales & Strategy
   Andrew Mullaney
   CTO - Engineering
   & Data Architecture
   Former NYC Lawyer. Clients: DoubleClick,
   Warner Music, Blackstone, Pfizer. Project
   management, sales & leadership experience.
   Founded Irish news site and built to 200k
   users monthly.
   Former Accenture Consultant. Clients:
   Microsoft, AIB, Quinn Healthcare, Bank of
   Ireland. Big data expertise. Built NewsWhip
   platform from scratch. Founded national deals
   website, Easydeals.ie, built to 400k monthly.
   Shane Naughton
   Founder, TaxStream LLC
   (Acquired by Thomson
   Reuters), regular advisor
   Hal Phillipp
   Founder, Quantum Research
   (Acquired by Atmel)
   NDRC
   National; Digital Research
   Centre, Dublin
   Angel Investors to Date
   © 2012 Page 6
   

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7. Consumer-side
   prospects
   NewsWhip.com has also become a major news hub.
   It puts a social filter on the world’s news to show
   people what’s trending at a high level.
   10,000s of regular users, growing each month. 50+
   verticals, 10 countries, new languages in October
   2012.
   September 2012 Android and iOS App Launch will
   bring new traffic, users.
   Vision of monetizing site and app through tracking
   “trending” brand-related content (like Buzzfeed).
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