Upgrade to Pro — share decks privately, control downloads, hide ads and more …

SEOloger č. 71: Michal Suski: From AI to Author...

SEOloger č. 71: Michal Suski: From AI to Authority: Why Al-Generated Content Isn’t Created Equal

V této prezentaci se Michal bude zabývat hlavními problémy generativní umělé inteligence: převzetím kontroly nad výstupem, absencí dat v reálném čase, nestandardními generativními motory a výběrem témat na základě tušení. Připojte se k němu a naučte se, jak identifikovat úskalí dříve, než se stanou problémem. Dozvíte se, jak využít obsah AI k efektivnímu posílení tematické autority a škálování obsahu. Společně prozkoumáme plán, jak pomocí AI revolučně změnit vaši obsahovou strategii.

Pavel Ungr, SEOloger

November 23, 2023
Tweet

More Decks by Pavel Ungr, SEOloger

Other Decks in Marketing & SEO

Transcript

  1. Bio • Master of Science at Forestry • In IT

    since 2014 • SEO since 2016 • Skiing addict Head of Innovation @Surfer Michał Suski 󰐤 aka dr Surfer
  2. “It is easy to get good looking things from AI,

    but it is hard to get it exactly how you want it.” Bartłomiej Korpus CTO @Surfer
  3. Why search volume? Traffic potential is a shiny object. People

    still believe it’s more important than providing comprehensive information around the niche using supporting pages.
  4. What is clustering? Grouping keywords based on Google search results.

    If two keywords have the same results, they are a part of the same cluster. Target these keywords on the same URL.
  5. #rankboners This is how it should look like, after you

    focus on a niche instead of search volume.
  6. Google it! • AI can read • AI can segment

    • AI can find inspiration • Just like your writers are doing research
  7. Chat GPT + Web Pilot • Research • Segment •

    Instruct • Generate • You can automate that process!
  8. The best or? • Small context window • Repetitions •

    No analytical skills • Not following instructions • Skewed facts, hallucinations
  9. Cost comparizon • $25 in AI credits • 15 minutes

    minor adjustments worth ? • $25, 15 minutes - scalable AF • $1 in AI credits • 1h on editing • 1h on optimization • $1, 2 hours - not scalable Cheap long form AI Premium long form AI • $1 in AI credits • 2h on writing • 1h on optimization • $1, 3 hours - not scalable AI assisted writing
  10. Replacing the articles • Batch by batch 30 pages at

    the time • 150 pages replaced in total • First test of Surfer AI
  11. It is 💩 content, not AI content a problem You

    can recover penalized AI with quality AI content.
  12. Testing our approach Goal: Improve Topical Authority • Find most

    relevant categories • Create AI articles • Publish complete, interlinked silos • Analyze ranked keywords (too late)
  13. Biggest losers • Benefits of not drinking for 3 and

    6 months • General keywords lost • Ranked more than covered
  14. 3rd Biggest loser • Benefits of not smoking weed •

    How to quit? We don’t mention. • Ranked more than covered
  15. SERP • How to quit is a main keyword •

    We didn’t even mention how to • No doubt we lost
  16. What did we learn? • Mass generation is just the

    start • Dive into data • Be proactive, not reactive like us
  17. Testing our approach Goal: Improve Topical Authority • Find most

    relevant categories • Create AI articles • Publish complete, interlinked silos
  18. Entities & topics from SERP Inferior LLMs generate fast but

    take more time to edit Use best AI engines Analyze data Make your keyword research data driven Publish whole categories Key Takeaways
  19. Thank You 5 FREE Surfer AI credits on top of

    your subscription. surferseo.com/seologer Find me here or reach me at: [email protected]