The Power of the User Experience

You’re an expert at using user interfaces. But turning that expertise around to create applications that deliver great user experiences (UX) is something else – something that requires a different way of thinking about what an application is and how applications should be built. As a user, you can tell when development teams haven’t fully mastered this new paradigm when you find yourself frustrated (or even defeated) by some application on your computer or phone. As a developer, you want to know what will let you create an effective UX. This session shows why you still meet applications with UIs that don’t work and how Internet-based companies use the UX design process to create applications that redefine industries…industries like the one SWIFT is in.

Transcript

1. The Power of the User’s Experience Turning experts into designers
2. My family My dog
3. Hi, I’m Peter Vogel  Compulsive reader  MBA  Former head of IT for an international heavy-equipment manufacturer  Independent consultant: PH&V Information Services  30+ years helping organizations leverage software  20 years without a job  UX designer (UXPA)  Application architect (MCSA)  Technical writer/editor (STC)  Instructor/Instructional designer 3
4. 4 Clients
5. 5 Shameless plug
6. ThinkingAbout UI
7. User Experience Design Organizations provide the tools (the UIs) Users create their own experience
8. Sometimes the tools are… wrong Pain Comfort (you’ll have your own stories)
9. But we’ve learned
10. ?__________ Who were the intended users? ?__________
11. The answer to every UX question: It depends.
12. Depends on what?
13. The Three Inputs  Who’s using it? What do they value?  What are they trying to achieve? When/where are they doing it?  How do they think about the process? What makes sense to them?
14. To put it another way How is a user interface like a joke? “If you have to explain it, it wasn’t very good”
15. And the Person Telling the Joke Doesn’t Get to Decide If It’s Funny
16. The Inputs
17. The old way of building applications
18. The new way (“Design Thinking”)
19. The first input: Personas Efficiency (cost/time vs. value provided) Richness Accessible anywhere Values “Vacations are very important to my family.” “A well-planned, active vacation is a great one.” Quotes Other 27 years old Mother (two children) Rock climber Department supervisor Post-secondary degree Technology-savvy Adventurous Family-oriented Attributes/Attitudes Budget Including whole family Boring Chaos Pain Points
20. Tools of the Trade: Scenarios (stories, journeys) After getting home from work, having dinner, and driving the kids to their friends’ homes and activities, Martha grabs her laptop and sits in front of the TV to start planning her family’s vacation. The kids are off from school in mid-June, but her husband has to be at work all of August, so July looks best. They’ve done local vacations (within one or two days’ driving distance from home) the last couple of years, and the budget would support flying the family somewhere this year. Martha thinks she’ll start looking at where they could go in the American Southwest. She starts putting together a plan for vacation of a week to 10 days. Martha looks at rafting down the Colorado River for three or four days, but that’s handled through a lottery—there’s no guarantee that her family would be picked (it’s also expensive). While she’s looking, she realizes that she missed an important part of the TV show she and her husband are watching and, after checking with her husband, rolls the DVR back to that part. Martha looks at other camping/hiking locations in the vicinity of the Grand Canyon. During a break between shows, her husband brings them coffee and looks at some locations with her. Within a couple of hours, Martha…
21. Appointments • Lunch with Ahib on Thursday at 12:00 • Lunch with Martha on Tuesday at 12:00 • Lunch with Terry on Monday at 12:00 • Marketing design on Friday at 2:00 •Team meeting on Monday at 9:00 Tools of the Trade: Mental Models • Tuesday 12:00: lunch with Martha • Thursday 12:00: lunch with Ahib • Friday 2:00: Marketing design • Monday 9:00: team meeting • Monday 12:00: lunch with Terry Monday Tuesday Wednesday Thursday Friday Team Terry Martha Ahib Marketing
22. Experiments
23. I need a volunteer
25. When can you start experimenting? (usability testing)? Sooner
26. We just needed three things: • Something that looks like our UI • Some tasks • A tester (someone from a cohort)
27. When It’s Time to Build
28. Displaying the flag
29. Displaying the flag
30. Why did this work?
31. The goal: What we learn from Amazon
32. Assemble your UIs from what yourusers already know how to use
33. What Can You Do?
34. If you’re a developer: Adopt a process Work domain analysis UI (and non-UI) testing Functional Design Software Design Implement Interaction Design UI Software Design Implement UI Prototyping Formative Evaluation Development Production B O H B O H B O H A Go live
35. If you’re an end-user: Insert yourself into the process
36. To put it another way: It’s a team sport Define the personas Write the scenarios Test mental models Build with recognizable components Do usability testing/experiments
37. We’ll all have a great experience
38. Thank You! peter.vogel@phvis.com http://blog.learningtree.com/category/ux/ https://speakerrate.com/talks/72121-the-power-of-the-user-s-experience On behalf of <_________> and myself
39. Questions?