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1. MISSION STATEMENT AUGUST 13TH, 2014 1 ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL
2. THE STATEMENT
3. THE MISSION STATEMENT 3 AKA WHY WE DO WHAT WE DO Phenomblue strives to be consistently recognized as a nationally trusted, modern, strategic marketing and communications consultant. We deliver transformative strategic and creative solutions that challenge conventional thinking and technological boundaries, empowering clients to be successful in a persistently fragmented marketing and communications landscape. We empower our employees to think and act strategically, ensuring we are a team of vocal, disruptive thinkers with a core focus on pop culture and consumer behavior, where decisions are quick, and courage and conviction are rewarded. Our solutions are derived from a place of empathy and understanding of clients’ challenges. These solutions make our clients profitable and happy. We win. ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL
4. THE BREAKDOWN
5. THE MISSION STATEMENT 5 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL PHENOMBLUE STRIVES TO BE CONSISTENTLY RECOGNIZED… This is not about success, this is being focused and putting in the effort to be the best. With each and every movement of the organization, we are positioning ourselves to be noticed. We want to stick out and we want to be recognized.
6. THE MISSION STATEMENT 6 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL …AS A NATIONALLY TRUSTED,… The key here is nationally vs. internationally. We operate in the US and we seek clients in the US. Therefore we focus all of our promotional efforts on national awareness, and we focus our business efforts on addressing the challenges of businesses building brands in the US market. We believe in being trusted. Trust is the reason you work with Phenomblue, because you believe Phenomblue will make you the most successful. Brands are insurance policies for service businesses, a reflection of past and not future or imminent success. At the end of the day our clients choose to trust us more than competitors we want to be known as one of the most trustworthy firms in the country.
7. THE MISSION STATEMENT 7 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL …MODERN,… Modern means relevant. We are not good to our clients if we are not keeping up with trends and market changes that affect sweeping change. We want to be thought of as a company that’s always ahead of the curve. Our services may change and the brand may swerve and turn but it’s always in an effort to remain relevant.
8. THE MISSION STATEMENT 8 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL …STRATEGIC MARKETING AND COMMUNICATIONS CONSULTANT. From production house to strategic partner, we will always maintain a desire to be a strategic asset for our clients. Because digital is now everywhere and prevalent throughout the entire industry permeating nearly every interaction model, we have worked our way up the food chain. We’re helping clients set strategy and consulting them on not just what they should create, but why they should create it. We do this in the realm of marketing and communications. We’re influenced by the greater business and we may influence the grater business, but our business is marketing and communications. Consultant is also a key word. We are not an agency, a partner, a friend, colleague, or vendor. We tell you what you need to hear when you need to hear it. We create what you need created when you need it.
9. THE MISSION STATEMENT 9 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL WE DELIVER TRANSFORMATIVE STRATEGIC AND CREATIVE SOLUTIONS… The key word here is transformative. We beyond table stakes. We ask our clients to take challenges and we push them every step of the way. You hire Phenomblue because you want someone to make you uncomfortable but in a safe way. We are focused on strategy and high level creative. We are digital because the world is digital. The sum of everything we do is a solution. Again, it’s not THE answer it’s A solution.
10. THE MISSION STATEMENT 10 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL …THAT CHALLENGE CONVENTIONAL THINKING AND TECHNOLOGICAL BOUNDARIES,… “They really changed the way we…” should be the start to comments about the experience working with Phenomblue. Whether your a client or an employee, you should feel like your being challenged and asked to think beyond your comfort level, beyond what is atypical and expected. Boundaries are a result of time and budget, rarely skill or ability.
11. THE MISSION STATEMENT 11 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL … EMPOWERING CLIENTS TO BE SUCCESSFUL… At the root of the value we provide customers is the opportunity to be more successful. Whatever that means, whatever that entails, we are a tool clients use to reach their goals. We don’t just solve temporary issues or provide fixes to temporary problems, we create lasting value. Working with Phenomblue pays dividends beyond the scope of work and the duration of our relationship.
12. THE MISSION STATEMENT 12 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL … IN A PERSISTENTLY FRAGMENTED MARKETING AND COMMUNICATIONS LANDSCAPE. We fundamentally believe that the interactions humans have with each other and with the things around them will become more and more complex as each year passes. This will not stop. Fragmentation affects every person, company, and communications effort.
13. THE MISSION STATEMENT 13 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL WE EMPOWER OUR EMPLOYEES… Phenomblue exists as a platform for its employees to do great work. The foundation the company provides should structure and act with the goal of empowerment forefront in our minds. Phenomblue is full of smart people and the business is there as a conduit to clients.
14. THE MISSION STATEMENT 14 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL …TO THINK AND ACT STRATEGICALLY, ENSURING WE ARE A TEAM OF VOCAL, DISRUPTIVE THINKERS… You can’t act strategically if your not confident in your ability to fail forward with the company’s back. Being vocal and disruptive is both a luxury and a responsibility. Creating an environment where we empower people to think and act is hard and requires a lot of sacrifices not the least of which is checking egos at the door. We all have our opinions but at the end of the day we all have the responsibilities that we are graded on and while we should disagree we should respect the call.
15. THE MISSION STATEMENT 15 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL …WITH A CORE FOCUS ON POP CULTURE AND CONSUMER BEHAVIOR,… This is our space. This is the playground for our ideas and where we make a difference for clients. This is where philosophy and perspective meets practical implementation. We understand how human beings interact with everyone and everything and that’s what makes us good marketers. We follow the trends. We analyze the patterns. We help brands connect with people.
16. THE MISSION STATEMENT 16 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL …WHERE DECISIONS ARE QUICK, AND COURAGE AND CONVICTION ARE REWARDED. Our growth is only limited by our ability to move quickly. Phenomblue lives on the edge of the marketplace and staying there is often an exercise in faith for our people and our customers. People who embrace the Phenomblue mentality are rewarded personally and professionally. Our clients want us to challenge them and conviction is often the difference between getting opportunity or missing it.
17. THE MISSION STATEMENT 17 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL OUR SOLUTIONS ARE DERIVED FROM A PLACE OF EMPATHY… The power of empathy cannot be understated. A natural predisposition of our digital nature empathy is a secret weapon against the heuristics of our competitors. We take the time to understand the other side and we cerate solutions that we would want for ourselves. At the root of every Phenomblue experience is an empathic perspective.
18. THE MISSION STATEMENT 18 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL … AND UNDERSTANDING OF CLIENTS' CHALLENGES. We always maintain a comprehensive understanding of how our clients work and how the world works around them. We know what they do well, and we know better what keeps them up at night.
19. THE MISSION STATEMENT 19 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL THESE SOLUTIONS MAKE OUR CLIENTS PROFITABLE… We are nothing without the ability to continue to drive new business and this happens because we are part of the solution, not another problem. A customer that has an unprofitable experience with us but gets the goods will find another source in the future. We must be cognizant of this to help our clients and help ourselves.
20. THE MISSION STATEMENT 20 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL …AND HAPPY. At the end of the day if the client is not happy we have not fulfilled our mission. Working with us is expensive, it requires a significant amount of energy, and trust. We don’t check boxes, we deliver an experience. We can deliver every detail of an SOW but if a client is not happy working with us, we will not retain that business or that relationship. “I love working with Phenomblue” is what we want to hear after projects are complete. The first and last question we should be asking ourselves is “Is the client happy?”.
21. THE MISSION STATEMENT 21 The Breakdown ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL WE WIN.
22. THE CREST
23. PHENOMBLUE CREST 23 Insight, desire, utility PHENOMBLUE CREST INSIGHT, DESIRE, UTILITY The Phenomblue crest is the internal identity that reflects our mission and through it’s distinctive design, bonds Phenomblue past and present with the ideals and core principles of our work. Insight desire and utility are three words used to describe the primary ingredients of our DNA. Insight is the ability to decipher human behavior. Desire speaks to the necessary design trait. Utility speaks to the value of our abilities as a tool for others. In the crest, the hands represent tangibility, teamwork, and the constant cycle talent past, present, and future. The paintbrush and the hammer represent the balance between art and craft. The two birds represent a period of time in pop culture to cement the firms roots and also represent the two founders, bodies facing outwards for protection and heads facing inwards for constant analysis and reflection. The arrows point up to sky as a nod to the sky is the limit. The gold leafs float defying gravity, encompassing the P to symbolize a barrier between realities. The crown is donned by the iconic P to represent that above all, it’s the firm above all. ©2014 PHENOMBLUE LLC. PROPRIETARY AND CONFIDENTIAL
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