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Tightropes and Springboards

Tightropes and Springboards

Presented at Dutch Digital Day, Amsterdam, 2016.

http://dutchdigitalday.com/

Often there are differences in our goals, values and understandings. Sometimes practitioners of one discipline sees themselves as the heroes, and the others as the villains.

Teams working together regularly walk the tightrope of what is possible and of what is desirable. Compromises and constraints abound. But as we know, visual designers, experience designers, strategists, copyrighters, and technologists are *all* creative. And the best work is produced when teams understand each other and share a vision that they then create together.

How can we dismount the tightrope and replace it with a springboard to greater creativity and ambition? To push the boundaries rather than follow the conventions established around us?

Phil will share examples and stories from his work at agencies and large corporations. And his opinions on how to foster the best kind of work form interdisciplinary teams.

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Phil Hawksworth

September 16, 2016
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Transcript

  1. TIGHTROPES & SPRINGBOARDS 7 7 PHIL HAWKSWORTH DUTCH DIGITAL DAY,

    AMSTERDAM, 2016
  2. PHILHAWKSWORTH @ TECHNOLOGY DIRECTOR

  3. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

  4. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

  5. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth TENSION

  6. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth BALANCING ACT

  7. CRUSHER Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth DREAM

    the
  8. @philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth

  9. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

  10. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth TIGHTROPES &

    SPRINGBOARDS
  11. THIS PRESENTATION CONTAINS OPINIONS Dutch Digital Day September, 2016 Phil

    Hawksworth @philhawksworth DISCLAIMER
  12. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth I’M A

    WEB HIPPY
  13. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth I LOVE

    THE WEB
  14. @philhawksworth AITCH TEE TEE PEE DOUBLE MEH – Alex Sexton

    7 7 http://sub.domain.com/path?query=thing#hash Dutch Digital Day September, 2016 Phil Hawksworth
  15. @philhawksworth AITCH TEE TEE PEE DOUBLE MEH – Alex Sexton

    7 7 Dutch Digital Day September, 2016 Phil Hawksworth
  16. http foobar.com http :// Dutch Digital Day September, 2016 Phil

    Hawksworth @philhawksworth
  17. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth BUILDING FOR

    THE WEB CAN BE HARD
  18. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth TEAMS IN

    CONFLICT
  19. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth TEAMS IN

    CONFLICT
  20. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth VALUES

  21. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth CHALLENGES

  22. (NERD) Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth NERD

  23. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth OMFG DEVICES

  24. None
  25. Dutch Digital Day September, 2016 Phil Hawksworth FORMALISED APPROACHES @philhawksworth

  26. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth PROGRESSIVE ENHANCEMENT

  27. @philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth

  28. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth MATERIAL DESIGN

  29. @philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth

  30. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth THESE ARE

    NOT PURELY TECHNICAL CHALLENGES
  31. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth CHALLENGES OF

    THE MEDIUM
  32. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth DESIGN EXPERTISE

  33. @philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth EVOLUTION

  34. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

  35. @philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth Ω

  36. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

  37. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth CREATIVE TECH

  38. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth CREATIVE who

    is ?
  39. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth VISUAL DESIGNERS

    USER EXPERIENCE DESIGNERS COPYRIGHTERS CONTENT STRATEGISTS PLANNERS & STRATEGISTS INFORMATION ARCHITECTS FRONT END DEVELOPERS PLATFORM ARCHITECTS
  40. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth CREATIVE we

    are all
  41. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth EMPATHY blah!

    blah! blah! blah! blah! blah! blah! blah! blah! blah!
  42. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth MINDSET

  43. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth APPRECIATION OF

    OUR CRAFTS
  44. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth PURITANICAL

  45. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth ERGING GOALS

    DI
  46. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

  47. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth THAT WATERFALL

    PROBLEM
  48. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth WHERE IDEAS

    COME FROM
  49. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth THE AGILE

    SOLUTION?
  50. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

  51. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth A COMMON

    PERSPECTIVE
  52. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth PICKING FIGHTS

  53. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth PICKING FIGHTS

  54. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth PICKING YOUR

    BATTLES
  55. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

  56. @philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth

  57. @philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth TESTING TOOK

    LONGER THAN EXPECTED BECAUSE WE WERE SO DISTRACTED BY THE CONTENT A CLIENT DURING UAT
  58. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth TEAM ALIGNMENT

    SQUADGOALS 
  59. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth ONLY WHEN

    WE’VE IDENTIFIED THE RIGHT THING TO DO… THE DREAMCRUSHER CAN WE FOCUS ON DOING THAT THING RIGHT
  60. @philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth DELIGHT CAN

    BE FOUND IN MANY PLACES
  61. @philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth YOU JUST

    MAKE STUFF FOR BIG CYNICAL BRANDS
  62. @philhawksworth Dutch Digital Day September, 2016 Phil Hawksworth

  63. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

  64. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth WHAT WE

    MAKE MATTERS
  65. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth IT’S BEST

    WHEN WE MAKE IT TOGETHER
  66. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth ERGING GOALS

    DI
  67. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth ERGING GOALS

    CON
  68. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth

  69. Dutch Digital Day September, 2016 Phil Hawksworth @philhawksworth THANK YOU

    7 7 @PHILHAWKSWORTH