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Mockup Design and UI/UX

Mockup Design and UI/UX

What is UX Design and how startups can take the most of it.

Yiannis Konstantakopoulos

April 10, 2017
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  1. Mockup Design and UI/UX
    Yiannis Konstantakopoulos, porcupine.gr
    MATCH & DEVELOP A STARTUP

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  2. Mockup Design
    User Interface Design
    User Experience Design

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  3. Design != Art

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  4. What is User Experience Design?
    “Everything has a user experience. Our
    job is not to create the user experience.
    It is our job to make it good.”
    The Hipper Element http://thehipperelement.com/post/71886924188/daily-ux-crash-course-1-of-31

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  5. “A UX designer’s work should always be derived
    from people’s problems and aim at finding a
    pleasurable, seductive, inspiring solution. The
    results of that work should always be measurable
    through metrics describing user behaviour.”
    UX Design for Startups https://www.uxpin.com/studio/ebooks/ux-design-for-startups/
    A scientific method (no, really)

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  6. The user is a _____ who
    wants to ____
    Start with:

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  7. Design 4 versions of a TV remote control in 4’

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  8. The Principles of UX Design
    1. Find your users
    2. Pen & Paper (Wireframes)
    3. Design Mockups
    4. Create Prototypes
    (Launch)
    5. Measure & Improve

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  9. Find your users
    • Learn how to think like your
    users do
    • Find and talk to them
    • Create personas

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  10. Pen & Paper (Wireframes)
    • Sketch. Test ideas. Be quick.
    Trust low fidelity.
    • Design User Flows/
    Storyboards
    • Prepare your Sitemap

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  11. Design Mockups
    • UI Design
    • Attempt to make people trust
    you

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  12. Create Prototypes
    • HTML, CSS, and JS & Back-End

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  13. Measure & Improve
    • Measure 

    (Analytics, Heatmaps, A/B Tests, Web Personalization e.t.c.)
    • Improve
    • Repeat

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  14. Tools

    (regarding the previous steps)

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  15. • Pen & Paper
    • Sketch (UI design)
    • UX PIN (Prototyping)
    • InVision (Prototyping)
    • Balsamic Mockups (Wireframes)
    • Axure (Wireframes & Prototyping)
    Tools
    Wireframes & Prototypes

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  16. Tools
    Analytics
    • Google Analytics
    • hotjar (Analytics & Feedback)
    • Crazy Egg (Heatmaps)
    • Mixpanel (Analytics)
    • Optimizely (Analytics)
    • Kissmetrics (Analytics)

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  17. When startups do the right thing 

    (and when they don’t)

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  18. 90% Of Startups Fail
    Hard facts
    Why startups fail, according to their founders http://fortune.com/2014/09/25/why-startups-fail-
    according-to-their-founders/

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  19. Hard facts
    Why startups fail, according to their founders http://fortune.com/2014/09/25/why-startups-fail-
    according-to-their-founders/

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  20. “In the very beginning when we’re just trying to understand what’s possible, we might do a
    research session to understand user needs. Then when we have an idea we might put
    together paper prototypes, or really lo fi digital prototypes that maybe are more smoke and
    mirrors than real code, just to get people’s reactions. That helps test assumptions. And from
    there, once we are starting to develop higher refined ideas, we put real working prototypes
    in front of users to get reactions. Once we understand how they respond we’ll build it out,
    then we might do an AB test shared with something like 50% of users, and that way we can
    see the difference in user experiences. If it looks positive then we will roll it out to
    everybody.”
    Experience design and prototyping the Airbnb way: Q&A with Katie Dill https://www.justinmind.com/
    blog/experience-design-and-prototyping-the-airbnb-way-qa-with-katie-dill/
    Airbnb

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  21. Facebook
    Facebook’s Product Design Director Explains One Of Its Biggest UX Changes In Years https://
    www.fastcodesign.com/3057113/facebooks-product-design-director-explains-one-of-its-biggest-ux-
    changes-in-years
    • Reactions should be universally understood.
    • Reactions should be widely used and expressive.
    • Reactions should be an extension of the Like button
    • Reactions should not make existing behavior more difficult.

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  22. Greek Startups that embraced design

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  23. When Startups don’t embrace design
    “We don’t need a designer yet”

    (9 out of 10 times means: “We will never need a designer until we will fail”)
    “We will use a theme”
    “Someone I know will help us”

    (aka: “Someone” = “My nephew”)

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  24. Bonus track
    Kaizen

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  25. Kaizen
    Continuous Improvement

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  26. Kaizen
    One Small Step Can Change Your Life: The Kaizen Way https://www.amazon.com/Small-Step-
    Change-Your-Life/dp/076118032X

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  27. Kaizen +
    2007: Launch
    2008: Native 3rd party Apps, App Store
    2009: Cut/Copy/Paste, Push notifications, Spotlight Search
    2010: Multitasking, Folders, FaceTime, Retina display
    2011: Siri, Notification Center, iCloud
    2012: Apple Maps
    2013: Visual overhaul
    2014: HealthKit, HomeKit, Continuity
    2015: 3D Touch
    2016: Overhauled Messages & Maps

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  28. “It’s my startup

    And I'll cry if I want to”
    (a.k.a. how to embrace design)

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  29. “It’s my startup - And I'll cry if I want to”
    Learn. Feel. Care.
    Ask not what design can do for you; ask what you
    can do for design.

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  30. “It’s my startup - And I'll cry if I want to”
    Hire good people

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  31. “It’s my startup - And I'll cry if I want to”
    Dare to create real teams
    and skip workaholism*
    * How To Deal With Workaholism On Web Teams https://www.smashingmagazine.com/2014/01/
    dealing-with-workaholism-on-web-teams/

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  32. “It’s my startup - And I'll cry if I want to”
    Let designers do what they know best.
    Trust them.

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  33. Thank you!
    Yiannis Konstantakopoulos, porcupine.gr
    MATCH & DEVELOP A STARTUP

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