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Mockup Design and UI/UX

Mockup Design and UI/UX

What is UX Design and how startups can take the most of it.

Yiannis Konstantakopoulos

April 10, 2017

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  1. What is User Experience Design? “Everything has a user experience.

    Our job is not to create the user experience. It is our job to make it good.” The Hipper Element http://thehipperelement.com/post/71886924188/daily-ux-crash-course-1-of-31
  2. “A UX designer’s work should always be derived from people’s

    problems and aim at finding a pleasurable, seductive, inspiring solution. The results of that work should always be measurable through metrics describing user behaviour.” UX Design for Startups https://www.uxpin.com/studio/ebooks/ux-design-for-startups/ A scientific method (no, really)
  3. The Principles of UX Design 1. Find your users 2.

    Pen & Paper (Wireframes) 3. Design Mockups 4. Create Prototypes (Launch) 5. Measure & Improve
  4. Find your users • Learn how to think like your

    users do • Find and talk to them • Create personas
  5. Pen & Paper (Wireframes) • Sketch. Test ideas. Be quick.

    Trust low fidelity. • Design User Flows/ Storyboards • Prepare your Sitemap
  6. Measure & Improve • Measure 
 (Analytics, Heatmaps, A/B Tests,

    Web Personalization e.t.c.) • Improve • Repeat
  7. • Pen & Paper • Sketch (UI design) • UX

    PIN (Prototyping) • InVision (Prototyping) • Balsamic Mockups (Wireframes) • Axure (Wireframes & Prototyping) Tools Wireframes & Prototypes
  8. Tools Analytics • Google Analytics • hotjar (Analytics & Feedback)

    • Crazy Egg (Heatmaps) • Mixpanel (Analytics) • Optimizely (Analytics) • Kissmetrics (Analytics)
  9. 90% Of Startups Fail Hard facts Why startups fail, according

    to their founders http://fortune.com/2014/09/25/why-startups-fail- according-to-their-founders/
  10. “In the very beginning when we’re just trying to understand

    what’s possible, we might do a research session to understand user needs. Then when we have an idea we might put together paper prototypes, or really lo fi digital prototypes that maybe are more smoke and mirrors than real code, just to get people’s reactions. That helps test assumptions. And from there, once we are starting to develop higher refined ideas, we put real working prototypes in front of users to get reactions. Once we understand how they respond we’ll build it out, then we might do an AB test shared with something like 50% of users, and that way we can see the difference in user experiences. If it looks positive then we will roll it out to everybody.” Experience design and prototyping the Airbnb way: Q&A with Katie Dill https://www.justinmind.com/ blog/experience-design-and-prototyping-the-airbnb-way-qa-with-katie-dill/ Airbnb
  11. Facebook Facebook’s Product Design Director Explains One Of Its Biggest

    UX Changes In Years https:// www.fastcodesign.com/3057113/facebooks-product-design-director-explains-one-of-its-biggest-ux- changes-in-years • Reactions should be universally understood. • Reactions should be widely used and expressive. • Reactions should be an extension of the Like button • Reactions should not make existing behavior more difficult.
  12. When Startups don’t embrace design “We don’t need a designer

 (9 out of 10 times means: “We will never need a designer until we will fail”) “We will use a theme” “Someone I know will help us”
 (aka: “Someone” = “My nephew”)
  13. Kaizen One Small Step Can Change Your Life: The Kaizen

    Way https://www.amazon.com/Small-Step- Change-Your-Life/dp/076118032X
  14. Kaizen + 2007: Launch 2008: Native 3rd party Apps, App

    Store 2009: Cut/Copy/Paste, Push notifications, Spotlight Search 2010: Multitasking, Folders, FaceTime, Retina display 2011: Siri, Notification Center, iCloud 2012: Apple Maps 2013: Visual overhaul 2014: HealthKit, HomeKit, Continuity 2015: 3D Touch 2016: Overhauled Messages & Maps
  15. “It’s my startup - And I'll cry if I want

    to” Learn. Feel. Care. Ask not what design can do for you; ask what you can do for design.
  16. “It’s my startup - And I'll cry if I want

    to” Dare to create real teams and skip workaholism* * How To Deal With Workaholism On Web Teams https://www.smashingmagazine.com/2014/01/ dealing-with-workaholism-on-web-teams/
  17. “It’s my startup - And I'll cry if I want

    to” Let designers do what they know best. Trust them.