problems and aim at ﬁnding a pleasurable, seductive, inspiring solution. The results of that work should always be measurable through metrics describing user behaviour.” UX Design for Startups https://www.uxpin.com/studio/ebooks/ux-design-for-startups/ A scientiﬁc method (no, really)
what’s possible, we might do a research session to understand user needs. Then when we have an idea we might put together paper prototypes, or really lo ﬁ digital prototypes that maybe are more smoke and mirrors than real code, just to get people’s reactions. That helps test assumptions. And from there, once we are starting to develop higher reﬁned ideas, we put real working prototypes in front of users to get reactions. Once we understand how they respond we’ll build it out, then we might do an AB test shared with something like 50% of users, and that way we can see the diﬀerence in user experiences. If it looks positive then we will roll it out to everybody.” Experience design and prototyping the Airbnb way: Q&A with Katie Dill https://www.justinmind.com/ blog/experience-design-and-prototyping-the-airbnb-way-qa-with-katie-dill/ Airbnb
UX Changes In Years https:// www.fastcodesign.com/3057113/facebooks-product-design-director-explains-one-of-its-biggest-ux- changes-in-years • Reactions should be universally understood. • Reactions should be widely used and expressive. • Reactions should be an extension of the Like button • Reactions should not make existing behavior more diﬃcult.