What is User Experience Design? “Everything has a user experience. Our job is not to create the user experience. It is our job to make it good.” The Hipper Element http://thehipperelement.com/post/71886924188/daily-ux-crash-course-1-of-31
“A UX designer’s work should always be derived from people’s problems and aim at finding a pleasurable, seductive, inspiring solution. The results of that work should always be measurable through metrics describing user behaviour.” UX Design for Startups https://www.uxpin.com/studio/ebooks/ux-design-for-startups/ A scientific method (no, really)
90% Of Startups Fail Hard facts Why startups fail, according to their founders http://fortune.com/2014/09/25/why-startups-fail- according-to-their-founders/
“In the very beginning when we’re just trying to understand what’s possible, we might do a research session to understand user needs. Then when we have an idea we might put together paper prototypes, or really lo fi digital prototypes that maybe are more smoke and mirrors than real code, just to get people’s reactions. That helps test assumptions. And from there, once we are starting to develop higher refined ideas, we put real working prototypes in front of users to get reactions. Once we understand how they respond we’ll build it out, then we might do an AB test shared with something like 50% of users, and that way we can see the difference in user experiences. If it looks positive then we will roll it out to everybody.” Experience design and prototyping the Airbnb way: Q&A with Katie Dill https://www.justinmind.com/ blog/experience-design-and-prototyping-the-airbnb-way-qa-with-katie-dill/ Airbnb
Facebook Facebook’s Product Design Director Explains One Of Its Biggest UX Changes In Years https:// www.fastcodesign.com/3057113/facebooks-product-design-director-explains-one-of-its-biggest-ux- changes-in-years • Reactions should be universally understood. • Reactions should be widely used and expressive. • Reactions should be an extension of the Like button • Reactions should not make existing behavior more difficult.
When Startups don’t embrace design “We don’t need a designer yet” (9 out of 10 times means: “We will never need a designer until we will fail”) “We will use a theme” “Someone I know will help us” (aka: “Someone” = “My nephew”)
“It’s my startup - And I'll cry if I want to” Dare to create real teams and skip workaholism* * How To Deal With Workaholism On Web Teams https://www.smashingmagazine.com/2014/01/ dealing-with-workaholism-on-web-teams/
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