OTaC Award Ceremony in Frankfurt

2ace9f219456a7b779f21d2cbb37e5c2?s=47 Potentialpark
February 05, 2015

OTaC Award Ceremony in Frankfurt

The presentation from Potentialpark's annual OTaC 2015 seminar and award ceremony, held in Frankfurt on 5th February 2015.

2ace9f219456a7b779f21d2cbb37e5c2?s=128

Potentialpark

February 05, 2015
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Transcript

  1. OTaC Konferenz 2015 #OTaC15

  2. OTaC Conference 2015 Frankfurt Agenda 9.15h: Registrierung & Frühstück 9.45h:

    Begrüβung 10.00h: “Personalmarketing 2015: Küsse und Boxhandschuhe” 10.20h: “The Candidate of the future” 10.55h: Trends & Social Media Gewinner 11.10h: Case Study PwC 11.30h: Trends & Mobile Gewinner 12.00h: Mittagspause 13.20h: Case Study Truffls
  3. OTaC Conference 2015 Frankfurt Agenda 13.40h: Trends & Online Application

    Gewinner 14.00h: Case Study ProSieben Sat.1 Media 14.20h: Trends & Career Website Gewinner 14.40h: Kaffeepause & Foto-Session 15.10h: Case Study BASF 15.30h: OTaC Ranking Gewinner 15.50h: “The Candidate journey” 16.20h: Networking & Drinks 18.00h: Ende
  4. OTaC Conference 2015 Frankfurt

  5. OTaC Conference 2015 Frankfurt Personalmarketing 2015 Küsse & Boxhandschuhe Julian

    Ziesing Potentialpark
  6. OTaC Conference 2015 Frankfurt Bewerbern seine Schokoladenseite zeigen 2015

  7. OTaC Conference 2015 Frankfurt Die Rolle von HR !  1995

    Administrativ !  2005 Kommunikativ !  2015? OTaC Conference 2015 Frankfurt
  8. OTaC Conference 2015 Frankfurt Internet-Hypes 2014 OTaC Conference 2015 Frankfurt

  9. OTaC Conference 2015 Frankfurt Internet-Hypes 2014

  10. OTaC Conference 2015 Frankfurt Kernkompetenz: Lärm ≠ Signal

  11. OTaC Conference 2015 Frankfurt Ein paar Daten… …die uns nicht

    gefallen müssen -10% Wichtigkeit der Karriere- webseite 24% haben Unternehmen auf kununu „gecheckt“ 40% haben eine Online- bewerbung abgebrochen 26% würden sich per Video bewerben OTaC Conference 2015 Frankfurt
  12. OTaC Conference 2015 Frankfurt Kandidaten 2015+ !  Ich bin mehr

    als mein Studiengang !  Ich entscheide nicht (nur) nach Gehalt !  …sondern wenn ich den Job richtig verstanden habe !  Abteilungen und Funktionen sagen mir nichts !  Ich suche etwas, wo ich 3-4 Jahre lernen kann !  Ich bin jetzt auf Xing !  Ich mache mir ein umfassendes Bild auf vielen Kanälen !  Ich kenne das Internet besser als ihr !  Ich bin offen für neue Bewerbungswege
  13. OTaC Conference 2015 Frankfurt Candidate Experience 2015+ !  Eine EVP

    à viele EVPs !  Eine Karrierewebseite – viele Karrierewebseiten !  Kandidaten bei ihren Interessen abholen !  Berufsbilder erlebbar machen !  Direkter Draht zu den Mitarbeitern !  Auf Social Media ständig etwas Neues ausprobieren !  Empfehlungen basierend auf Profilen !  Xing und LinkedIn statt CV und ATS !  Ein Bewerbungsweg à viele Bewerbungswege
  14. OTaC Conference 2015 Frankfurt Ist GenY faul? OTaC Conference 2015

    Frankfurt
  15. OTaC Conference 2015 Frankfurt Internet 2005 vs. 2015

  16. OTaC Conference 2015 Frankfurt Internet 2005 vs. 2015

  17. OTaC Conference 2015 Frankfurt Jobsuche 2005 vs. 2015 !  Stellensuche

    !  Stellenanzeige !  CV, Anschreiben !  Onlinebewerbung
  18. OTaC Conference 2015 Frankfurt Jobsuche 2005 vs. 2015 !  Stellensuche

    !  Stellenanzeige !  CV, Anschreiben !  Onlinebewerbung !  Stellensuche !  Stellenanzeige !  CV, Anschreiben !  Onlinebewerbung
  19. OTaC Conference 2015 Frankfurt Beliebte Apps (Jugendliche) ?   Spotify

    KhanAcademy Timehop Songza AfterLight Downytime   2015
  20. OTaC Conference 2015 Frankfurt Wir stehen am Anfang Candidate Expectations

    Candidate  Experience
  21. OTaC Conference 2015 Frankfurt

  22. OTaC Conference 2015 Frankfurt

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  24. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt

  25. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt

  26. OTaC Conference 2015 Frankfurt Kooperation OTaC Conference 2015 Frankfurt

  27. OTaC Conference 2015 Frankfurt Die Rolle von HR !  2015:

    !  Lärm-Filter !  Bewerber-Versteher !  Einmischer !  Möglichmacher !  Glaskugelgucker !  Trend-Scouts !  Lobbyisten !  Brückenbauer !  Netzwerker !  Ausreden-Abschaffer !  Nichtlockerlasser OTaC Conference 2015 Frankfurt
  28. OTaC Conference 2015 Frankfurt Motto 2015 Geht nicht gibt’s nicht

    Jetzt geht’s erst richtig los
  29. OTaC Conference 2015 Frankfurt Neue HR Tools 2015

  30. OTaC Conference 2015 Frankfurt The candidate of the future Jannike

    Stöhr 30 Jobs in einem Jahr
  31. OTaC Conference 2015 Frankfurt Trends & Social Media Gewinner Laura

    Buse Potentialpark
  32. OTaC Conference 2015 Frankfurt In a world without career websites

    and online application systems…
  33. OTaC Conference 2015 Frankfurt …how will you attract your candidates?

  34. OTaC Conference 2015 Frankfurt 39% 32% 16% Xing LinkedIn Facebook

    Which social media platforms do candidates use for career-related purposes?
  35. OTaC Conference 2015 Frankfurt 1 2 3 Which career-related activities

    would candidates like to do on Facebook? 31% 27% 25% To gain insights about the company (business, culture, values, etc.) To get realistic, first-hand impression of the company and its people To look for companies and career opportunities
  36. OTaC Conference 2015 Frankfurt the benefits that you offer.” “Share

    more insights about your company and try to make it more attractive through Male Engineering Student, Hochschule Offenburg
  37. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt

  38. OTaC Conference 2015 Frankfurt

  39. OTaC Conference 2015 Frankfurt Which career-related activities would candidates like

    to do on professional networks? 47% 35% 30% To look for open jobs To look for companies and career opportunities To get more information about whom they are looking for
  40. OTaC Conference 2015 Frankfurt 34% would like to use professional

    networks for their mobile job application
  41. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt

  42. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt

  43. OTaC Conference 2015 Frankfurt Are you telling us that we

    don’t need career websites anymore?!
  44. OTaC Conference 2015 Frankfurt Case Study Shahriar Kamali PwC

  45. OTaC Conference 2015 Frankfurt Trends & Mobile Gewinner Guillaume Caramailli

    Potentialpark
  46. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt

  47. OTaC Conference 2015 Frankfurt

  48. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt

  49. OTaC Conference 2015 Frankfurt 8   13   24  

    23   64   48   43   37   28   39   32   41   2012   2013   2014   2015   Mobile  for  career  related  ac6vity  ?   Yes   No  but  I  could  imagine   No  I  will  not   OTaC Conference 2015 Frankfurt
  50. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt

  51. OTaC Conference 2015 Frankfurt 18% Would like to get more

    info about Whom they are looking for
  52. OTaC Conference 2015 Frankfurt 18% Would like to get more

    info about whom they are looking for OTaC Conference 2015 Frankfurt
  53. OTaC Conference 2015 Frankfurt 23% Would like to keep up

    to date about interesting companies
  54. OTaC Conference 2015 Frankfurt 23% Would like to keep up

    to date OTaC Conference 2015 Frankfurt
  55. OTaC Conference 2015 Frankfurt 27% Would like to discover companies

    and opportunities OTaC Conference 2015 Frankfurt
  56. OTaC Conference 2015 Frankfurt 27% Would like to discover companies

    and opportunities OTaC Conference 2015 Frankfurt
  57. OTaC Conference 2015 Frankfurt 39% (-16) Would like to look

    for open jobs
  58. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt 39% (-16)

    Would like to look for open jobs
  59. OTaC Conference 2015 Frankfurt 43% Would like to track the

    application status
  60. OTaC Conference 2015 Frankfurt 43% Would like to track the

    application status OTaC Conference 2015 Frankfurt
  61. OTaC Conference 2015 Frankfurt “Do you apply old recipes ?

    ” OTaC Conference 2015 Frankfurt
  62. OTaC Conference 2015 Frankfurt “How do you restart from scratch?

    ” OTaC Conference 2015 Frankfurt
  63. OTaC Conference 2015 Frankfurt Case Study Clemens Dittrich Truffls

  64. OTaC Conference 2015 Frankfurt Trends & Online Bewerbung Gewinner Teresa

    Harbeck Potentialpark
  65. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt All generalizations

    are false, including this one. Mark Twain
  66. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt 13 200

    CVs of students and recent graduates
  67. OTaC Conference 2015 Frankfurt 40% have given up on an

    online application. OTaC Conference 2015 Frankfurt
  68. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt

  69. OTaC Conference 2015 Frankfurt …and we don’t mean they are

    busy uploading pictures on Instagram or dating on Tinder. OTaC Conference 2015 Frankfurt
  70. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt What is

    the return on investment in me filling out a long and complicated forms?
  71. OTaC Conference 2015 Frankfurt 89 % of candidates would spend

    10 or 20 minutes more on an online application, if it makes the application unique and increases their chances to get an interview. OTaC Conference 2015 Frankfurt
  72. OTaC Conference 2015 Frankfurt

  73. OTaC Conference 2015 Frankfurt The black whole problem. OTaC Conference

    2015 Frankfurt
  74. OTaC Conference 2015 Frankfurt Let me show you my personality.

    OTaC Conference 2015 Frankfurt
  75. OTaC Conference 2015 Frankfurt “ Online-Bewerbungen sollten Raum lassen fuer

    die eigene Persönlichkeit.” Female Business Student, FH Stralsund
  76. OTaC Conference 2015 Frankfurt 76% of candidates: “The CV /

    resume is an important tool for me to stand out and differentiate myself from other candidates” OTaC Conference 2015 Frankfurt
  77. OTaC Conference 2015 Frankfurt 25 % of candidates could imagine

    applying with a video application.
  78. OTaC Conference 2015 Frankfurt

  79. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt A man

    who carries a cat by the tail, learns something he can learn in no other way. Mark Twain
  80. OTaC Conference 2015 Frankfurt Case Study Ivana Hilgers ProSiebenSat.1 Media

  81. OTaC Conference 2015 Frankfurt Trends & Karrierewebsite Gewinner Ulrike Weiter

    Potentialpark
  82. OTaC Conference 2015 Frankfurt Do you really need a career

    website?
  83. OTaC Conference 2015 Frankfurt 84% of candidates: most important source

    of information about employers
  84. OTaC Conference 2015 Frankfurt Explore & Apply Two reasons to

    visit a career website Explore… OTaC Conference 2015 Frankfurt
  85. OTaC Conference 2015 Frankfurt Apply… OTaC Conference 2015 Frankfurt

  86. OTaC Conference 2015 Frankfurt Who do you look for ?

  87. OTaC Conference 2015 Frankfurt Guide me… OTaC Conference 2015 Frankfurt

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  93. OTaC Conference 2015 Frankfurt

  94. OTaC Conference 2015 Frankfurt adidas   OTaC Conference 2015 Frankfurt

  95. OTaC Conference 2015 Frankfurt Accenture  

  96. OTaC Conference 2015 Frankfurt Prepare me… OTaC Conference 2015 Frankfurt

  97. OTaC Conference 2015 Frankfurt Biggest frustrations 75% 68% 38% 78%

    60% 43% Not recieving updates / responses Waiting time to get reply from the recruiter Being regularly rejected 2014 2015
  98. OTaC Conference 2015 Frankfurt Which channels? How to prepare? How

    long does it take? What happens next?
  99. OTaC Conference 2015 Frankfurt EY  

  100. OTaC Conference 2015 Frankfurt

  101. OTaC Conference 2015 Frankfurt Fresenius  

  102. OTaC Conference 2015 Frankfurt Personal contact matters... OTaC Conference 2015

    Frankfurt
  103. OTaC Conference 2015 Frankfurt Most credible information into an employer's

    work environment 1   2   3   Family   and   friends   Campus   events   Career   website   Globally Nr. 1
  104. OTaC Conference 2015 Frankfurt 88% of candidates: “Personal and professional

    networks in real life are very helpful when looking for jobs”  
  105. OTaC Conference 2015 Frankfurt 80% 63% 32% 12% 78% 53%

    35% 29% By email Via a company's career website By regular post In person 2014 2015 Preferred ways of applying
  106. OTaC Conference 2015 Frankfurt 45% 32% 32% 24% 12% 47%

    37% 36% 34% 29% US FR EU AS DE 2014 2015 Applying in person: German phenomenon?
  107. OTaC Conference 2015 Frankfurt 72% of candidates would like to

    contact recruiters after a few weeks, when haven’t received an update
  108. OTaC Conference 2015 Frankfurt

  109. OTaC Conference 2015 Frankfurt ConocoPhilips   Instant  chat    Dt.

     Telekom   OTaC Conference 2015 Frankfurt
  110. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt

  111. OTaC Conference 2015 Frankfurt Instant  chat    Dt.  Telekom  

    OTaC Conference 2015 Frankfurt
  112. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt Personalization is

    key
  113. OTaC Conference 2015 Frankfurt Case Study Anna-Rebecca Egli BASF

  114. OTaC Conference 2015 Frankfurt The candidate journey Dorota Rautiainen Potentialpark

  115. OTaC Conference 2015 Frankfurt Gen Y presentation

  116. OTaC Conference 2015 Frankfurt Last year’s key takeaway? Listen to

    the talents
  117. OTaC Conference 2015 Frankfurt Candidates listen to you as well

  118. OTaC Conference 2015 Frankfurt Awareness test

  119. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt 64% believes

    that negative opinions are over represented
  120. OTaC Conference 2015 Frankfurt 82% of candidates can imagine checking

    review of employers on evaluation platforms
  121. OTaC Conference 2015 Frankfurt 24% are already using Kununu to

    check the potential employer OTaC Conference 2015 Frankfurt
  122. OTaC Conference 2015 Frankfurt What’s next?

  123. OTaC Conference 2015 Frankfurt Majority of the management staff has

    little idea or focus on creating a team. There is not a truly functional infrastructure. The complete lack of focus on my team. You won’t be making millions… It was probably my worst professional experience to date.
  124. OTaC Conference 2015 Frankfurt How to get through the noise?

  125. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt Who do

    you look for?   What is the corporate culture like?   What will my day look like?  
  126. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt Get control

    of your message!
  127. OTaC Conference 2015 Frankfurt Career websites and professional networks are

    still more credible than evaluation platforms
  128. OTaC Conference 2015 Frankfurt 2012: job search is the key

    2013: match me if you can 2014: personalization 2015: ???
  129. OTaC Conference 2015 Frankfurt 2015 Complete the picture

  130. OTaC Conference 2015 Frankfurt Who do you look for? Desire

    of international career   Team spirit   Want to shape the future   Innovators  
  131. OTaC Conference 2015 Frankfurt

  132. OTaC Conference 2015 Frankfurt

  133. OTaC Conference 2015 Frankfurt What will my career path look

    like?
  134. OTaC Conference 2015 Frankfurt

  135. OTaC Conference 2015 Frankfurt

  136. OTaC Conference 2015 Frankfurt Your employees are your ambassadors online

    as well!
  137. OTaC Conference 2015 Frankfurt 40% candidates visit employers blogs

  138. OTaC Conference 2015 Frankfurt And they prefer employees’ blogs over

    recruiter’s 18% companies offer it…
  139. OTaC Conference 2015 Frankfurt

  140. OTaC Conference 2015 Frankfurt

  141. OTaC Conference 2015 Frankfurt What’s in it for me?

  142. OTaC Conference 2015 Frankfurt 85% There are more important thing

    to life than work
  143. OTaC Conference 2015 Frankfurt 82% There are more important things

    to work than salary
  144. OTaC Conference 2015 Frankfurt 37% Career, salary and prestige are

    important for me
  145. OTaC Conference 2015 Frankfurt Takeaways?

  146. OTaC Conference 2015 Frankfurt Put a heart into your channel

    OTaC Conference 2015 Frankfurt
  147. OTaC Conference 2015 Frankfurt Don’t assume someone will see you

    just because you are there OTaC Conference 2015 Frankfurt
  148. OTaC Conference 2015 Frankfurt Take candidates backstage

  149. OTaC Conference 2015 Frankfurt Be the signal in the noise

    Complete the picture Make me care!
  150. OTaC Conference 2015 Frankfurt … and thank you!