OTaC Award Ceremony in Frankfurt

The presentation from Potentialpark's annual OTaC 2015 seminar and award ceremony, held in Frankfurt on 5th February 2015.

Transcript

1. OTaC Konferenz 2015 #OTaC15
2. OTaC Conference 2015 Frankfurt Agenda 9.15h: Registrierung & Frühstück 9.45h: Begrüβung 10.00h: “Personalmarketing 2015: Küsse und Boxhandschuhe” 10.20h: “The Candidate of the future” 10.55h: Trends & Social Media Gewinner 11.10h: Case Study PwC 11.30h: Trends & Mobile Gewinner 12.00h: Mittagspause 13.20h: Case Study Truffls
3. OTaC Conference 2015 Frankfurt Agenda 13.40h: Trends & Online Application Gewinner 14.00h: Case Study ProSieben Sat.1 Media 14.20h: Trends & Career Website Gewinner 14.40h: Kaffeepause & Foto-Session 15.10h: Case Study BASF 15.30h: OTaC Ranking Gewinner 15.50h: “The Candidate journey” 16.20h: Networking & Drinks 18.00h: Ende
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5. OTaC Conference 2015 Frankfurt Personalmarketing 2015 Küsse & Boxhandschuhe Julian Ziesing Potentialpark
6. OTaC Conference 2015 Frankfurt Bewerbern seine Schokoladenseite zeigen 2015
7. OTaC Conference 2015 Frankfurt Die Rolle von HR !  1995 Administrativ !  2005 Kommunikativ !  2015? OTaC Conference 2015 Frankfurt
8. OTaC Conference 2015 Frankfurt Internet-Hypes 2014 OTaC Conference 2015 Frankfurt
9. OTaC Conference 2015 Frankfurt Internet-Hypes 2014
10. OTaC Conference 2015 Frankfurt Kernkompetenz: Lärm ≠ Signal
11. OTaC Conference 2015 Frankfurt Ein paar Daten… …die uns nicht gefallen müssen -10% Wichtigkeit der Karriere- webseite 24% haben Unternehmen auf kununu „gecheckt“ 40% haben eine Online- bewerbung abgebrochen 26% würden sich per Video bewerben OTaC Conference 2015 Frankfurt
12. OTaC Conference 2015 Frankfurt Kandidaten 2015+ !  Ich bin mehr als mein Studiengang !  Ich entscheide nicht (nur) nach Gehalt !  …sondern wenn ich den Job richtig verstanden habe !  Abteilungen und Funktionen sagen mir nichts !  Ich suche etwas, wo ich 3-4 Jahre lernen kann !  Ich bin jetzt auf Xing !  Ich mache mir ein umfassendes Bild auf vielen Kanälen !  Ich kenne das Internet besser als ihr !  Ich bin offen für neue Bewerbungswege
13. OTaC Conference 2015 Frankfurt Candidate Experience 2015+ !  Eine EVP à viele EVPs !  Eine Karrierewebseite – viele Karrierewebseiten !  Kandidaten bei ihren Interessen abholen !  Berufsbilder erlebbar machen !  Direkter Draht zu den Mitarbeitern !  Auf Social Media ständig etwas Neues ausprobieren !  Empfehlungen basierend auf Profilen !  Xing und LinkedIn statt CV und ATS !  Ein Bewerbungsweg à viele Bewerbungswege
14. OTaC Conference 2015 Frankfurt Ist GenY faul? OTaC Conference 2015 Frankfurt
15. OTaC Conference 2015 Frankfurt Internet 2005 vs. 2015
16. OTaC Conference 2015 Frankfurt Internet 2005 vs. 2015
17. OTaC Conference 2015 Frankfurt Jobsuche 2005 vs. 2015 !  Stellensuche !  Stellenanzeige !  CV, Anschreiben !  Onlinebewerbung
18. OTaC Conference 2015 Frankfurt Jobsuche 2005 vs. 2015 !  Stellensuche !  Stellenanzeige !  CV, Anschreiben !  Onlinebewerbung !  Stellensuche !  Stellenanzeige !  CV, Anschreiben !  Onlinebewerbung
19. OTaC Conference 2015 Frankfurt Beliebte Apps (Jugendliche) ?   Spotify KhanAcademy Timehop Songza AfterLight Downytime   2015
20. OTaC Conference 2015 Frankfurt Wir stehen am Anfang Candidate Expectations Candidate  Experience
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26. OTaC Conference 2015 Frankfurt Kooperation OTaC Conference 2015 Frankfurt
27. OTaC Conference 2015 Frankfurt Die Rolle von HR !  2015: !  Lärm-Filter !  Bewerber-Versteher !  Einmischer !  Möglichmacher !  Glaskugelgucker !  Trend-Scouts !  Lobbyisten !  Brückenbauer !  Netzwerker !  Ausreden-Abschaffer !  Nichtlockerlasser OTaC Conference 2015 Frankfurt
28. OTaC Conference 2015 Frankfurt Motto 2015 Geht nicht gibt’s nicht Jetzt geht’s erst richtig los
29. OTaC Conference 2015 Frankfurt Neue HR Tools 2015
30. OTaC Conference 2015 Frankfurt The candidate of the future Jannike Stöhr 30 Jobs in einem Jahr
31. OTaC Conference 2015 Frankfurt Trends & Social Media Gewinner Laura Buse Potentialpark
32. OTaC Conference 2015 Frankfurt In a world without career websites and online application systems…
33. OTaC Conference 2015 Frankfurt …how will you attract your candidates?
34. OTaC Conference 2015 Frankfurt 39% 32% 16% Xing LinkedIn Facebook Which social media platforms do candidates use for career-related purposes?
35. OTaC Conference 2015 Frankfurt 1 2 3 Which career-related activities would candidates like to do on Facebook? 31% 27% 25% To gain insights about the company (business, culture, values, etc.) To get realistic, first-hand impression of the company and its people To look for companies and career opportunities
36. OTaC Conference 2015 Frankfurt the benefits that you offer.” “Share more insights about your company and try to make it more attractive through Male Engineering Student, Hochschule Offenburg
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39. OTaC Conference 2015 Frankfurt Which career-related activities would candidates like to do on professional networks? 47% 35% 30% To look for open jobs To look for companies and career opportunities To get more information about whom they are looking for
40. OTaC Conference 2015 Frankfurt 34% would like to use professional networks for their mobile job application
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43. OTaC Conference 2015 Frankfurt Are you telling us that we don’t need career websites anymore?!
44. OTaC Conference 2015 Frankfurt Case Study Shahriar Kamali PwC
45. OTaC Conference 2015 Frankfurt Trends & Mobile Gewinner Guillaume Caramailli Potentialpark
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49. OTaC Conference 2015 Frankfurt 8   13   24   23   64   48   43   37   28   39   32   41   2012   2013   2014   2015   Mobile  for  career  related  ac6vity  ?   Yes   No  but  I  could  imagine   No  I  will  not   OTaC Conference 2015 Frankfurt
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51. OTaC Conference 2015 Frankfurt 18% Would like to get more info about Whom they are looking for
52. OTaC Conference 2015 Frankfurt 18% Would like to get more info about whom they are looking for OTaC Conference 2015 Frankfurt
53. OTaC Conference 2015 Frankfurt 23% Would like to keep up to date about interesting companies
54. OTaC Conference 2015 Frankfurt 23% Would like to keep up to date OTaC Conference 2015 Frankfurt
55. OTaC Conference 2015 Frankfurt 27% Would like to discover companies and opportunities OTaC Conference 2015 Frankfurt
56. OTaC Conference 2015 Frankfurt 27% Would like to discover companies and opportunities OTaC Conference 2015 Frankfurt
57. OTaC Conference 2015 Frankfurt 39% (-16) Would like to look for open jobs
58. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt 39% (-16) Would like to look for open jobs
59. OTaC Conference 2015 Frankfurt 43% Would like to track the application status
60. OTaC Conference 2015 Frankfurt 43% Would like to track the application status OTaC Conference 2015 Frankfurt
61. OTaC Conference 2015 Frankfurt “Do you apply old recipes ? ” OTaC Conference 2015 Frankfurt
62. OTaC Conference 2015 Frankfurt “How do you restart from scratch? ” OTaC Conference 2015 Frankfurt
63. OTaC Conference 2015 Frankfurt Case Study Clemens Dittrich Truffls
64. OTaC Conference 2015 Frankfurt Trends & Online Bewerbung Gewinner Teresa Harbeck Potentialpark
65. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt All generalizations are false, including this one. Mark Twain
66. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt 13 200 CVs of students and recent graduates
67. OTaC Conference 2015 Frankfurt 40% have given up on an online application. OTaC Conference 2015 Frankfurt
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69. OTaC Conference 2015 Frankfurt …and we don’t mean they are busy uploading pictures on Instagram or dating on Tinder. OTaC Conference 2015 Frankfurt
70. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt What is the return on investment in me filling out a long and complicated forms?
71. OTaC Conference 2015 Frankfurt 89 % of candidates would spend 10 or 20 minutes more on an online application, if it makes the application unique and increases their chances to get an interview. OTaC Conference 2015 Frankfurt
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73. OTaC Conference 2015 Frankfurt The black whole problem. OTaC Conference 2015 Frankfurt
74. OTaC Conference 2015 Frankfurt Let me show you my personality. OTaC Conference 2015 Frankfurt
75. OTaC Conference 2015 Frankfurt “ Online-Bewerbungen sollten Raum lassen fuer die eigene Persönlichkeit.” Female Business Student, FH Stralsund
76. OTaC Conference 2015 Frankfurt 76% of candidates: “The CV / resume is an important tool for me to stand out and differentiate myself from other candidates” OTaC Conference 2015 Frankfurt
77. OTaC Conference 2015 Frankfurt 25 % of candidates could imagine applying with a video application.
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79. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt A man who carries a cat by the tail, learns something he can learn in no other way. Mark Twain
80. OTaC Conference 2015 Frankfurt Case Study Ivana Hilgers ProSiebenSat.1 Media
81. OTaC Conference 2015 Frankfurt Trends & Karrierewebsite Gewinner Ulrike Weiter Potentialpark
82. OTaC Conference 2015 Frankfurt Do you really need a career website?
83. OTaC Conference 2015 Frankfurt 84% of candidates: most important source of information about employers
84. OTaC Conference 2015 Frankfurt Explore & Apply Two reasons to visit a career website Explore… OTaC Conference 2015 Frankfurt
85. OTaC Conference 2015 Frankfurt Apply… OTaC Conference 2015 Frankfurt
86. OTaC Conference 2015 Frankfurt Who do you look for ?
87. OTaC Conference 2015 Frankfurt Guide me… OTaC Conference 2015 Frankfurt
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94. OTaC Conference 2015 Frankfurt adidas   OTaC Conference 2015 Frankfurt
95. OTaC Conference 2015 Frankfurt Accenture  
96. OTaC Conference 2015 Frankfurt Prepare me… OTaC Conference 2015 Frankfurt
97. OTaC Conference 2015 Frankfurt Biggest frustrations 75% 68% 38% 78% 60% 43% Not recieving updates / responses Waiting time to get reply from the recruiter Being regularly rejected 2014 2015
98. OTaC Conference 2015 Frankfurt Which channels? How to prepare? How long does it take? What happens next?
99. OTaC Conference 2015 Frankfurt EY  
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101. OTaC Conference 2015 Frankfurt Fresenius  
102. OTaC Conference 2015 Frankfurt Personal contact matters... OTaC Conference 2015 Frankfurt
103. OTaC Conference 2015 Frankfurt Most credible information into an employer's work environment 1   2   3   Family   and   friends   Campus   events   Career   website   Globally Nr. 1
104. OTaC Conference 2015 Frankfurt 88% of candidates: “Personal and professional networks in real life are very helpful when looking for jobs”  
105. OTaC Conference 2015 Frankfurt 80% 63% 32% 12% 78% 53% 35% 29% By email Via a company's career website By regular post In person 2014 2015 Preferred ways of applying
106. OTaC Conference 2015 Frankfurt 45% 32% 32% 24% 12% 47% 37% 36% 34% 29% US FR EU AS DE 2014 2015 Applying in person: German phenomenon?
107. OTaC Conference 2015 Frankfurt 72% of candidates would like to contact recruiters after a few weeks, when haven’t received an update
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109. OTaC Conference 2015 Frankfurt ConocoPhilips   Instant  chat    Dt.  Telekom   OTaC Conference 2015 Frankfurt
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111. OTaC Conference 2015 Frankfurt Instant  chat    Dt.  Telekom   OTaC Conference 2015 Frankfurt
112. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt Personalization is key
113. OTaC Conference 2015 Frankfurt Case Study Anna-Rebecca Egli BASF
114. OTaC Conference 2015 Frankfurt The candidate journey Dorota Rautiainen Potentialpark
115. OTaC Conference 2015 Frankfurt Gen Y presentation
116. OTaC Conference 2015 Frankfurt Last year’s key takeaway? Listen to the talents
117. OTaC Conference 2015 Frankfurt Candidates listen to you as well
118. OTaC Conference 2015 Frankfurt Awareness test
119. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt 64% believes that negative opinions are over represented
120. OTaC Conference 2015 Frankfurt 82% of candidates can imagine checking review of employers on evaluation platforms
121. OTaC Conference 2015 Frankfurt 24% are already using Kununu to check the potential employer OTaC Conference 2015 Frankfurt
122. OTaC Conference 2015 Frankfurt What’s next?
123. OTaC Conference 2015 Frankfurt Majority of the management staff has little idea or focus on creating a team. There is not a truly functional infrastructure. The complete lack of focus on my team. You won’t be making millions… It was probably my worst professional experience to date.
124. OTaC Conference 2015 Frankfurt How to get through the noise?
125. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt Who do you look for?   What is the corporate culture like?   What will my day look like?  
126. OTaC Conference 2015 Frankfurt OTaC Conference 2015 Frankfurt Get control of your message!
127. OTaC Conference 2015 Frankfurt Career websites and professional networks are still more credible than evaluation platforms
128. OTaC Conference 2015 Frankfurt 2012: job search is the key 2013: match me if you can 2014: personalization 2015: ???
129. OTaC Conference 2015 Frankfurt 2015 Complete the picture
130. OTaC Conference 2015 Frankfurt Who do you look for? Desire of international career   Team spirit   Want to shape the future   Innovators  
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133. OTaC Conference 2015 Frankfurt What will my career path look like?
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136. OTaC Conference 2015 Frankfurt Your employees are your ambassadors online as well!
137. OTaC Conference 2015 Frankfurt 40% candidates visit employers blogs
138. OTaC Conference 2015 Frankfurt And they prefer employees’ blogs over recruiter’s 18% companies offer it…
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141. OTaC Conference 2015 Frankfurt What’s in it for me?
142. OTaC Conference 2015 Frankfurt 85% There are more important thing to life than work
143. OTaC Conference 2015 Frankfurt 82% There are more important things to work than salary
144. OTaC Conference 2015 Frankfurt 37% Career, salary and prestige are important for me
145. OTaC Conference 2015 Frankfurt Takeaways?
146. OTaC Conference 2015 Frankfurt Put a heart into your channel OTaC Conference 2015 Frankfurt
147. OTaC Conference 2015 Frankfurt Don’t assume someone will see you just because you are there OTaC Conference 2015 Frankfurt
148. OTaC Conference 2015 Frankfurt Take candidates backstage
149. OTaC Conference 2015 Frankfurt Be the signal in the noise Complete the picture Make me care!
150. OTaC Conference 2015 Frankfurt … and thank you!