This is talk Aroj(https://www.linkedin.com/pub/aroj-george/b/573/74b) and I presented at vodQA, Bangalore.
Normally when we have cross platform to support, we end up defining multiple pages for each of the platform irrespective of similar service provided by each. When we came across this situation, we decided to give it chance for having single page which will represent all platforms. This presentation addresses same thing.
You can find more details about the talk and details over here:
https://pritibiyani.github.io/blog/speaking-at-vodqa-banglore