Designing for User Adoption (Forces of Change)

You have an product idea that you believe in. You've even conducted research, validating that it solves a real problem. But how do you know if your users will make the switch? In this presentation, I'll talk about a method that will help you understand the forces that could attract potential users towards your product, and the ones that could drive them away.

Transcript

1. Designing for User Adoption HINT: Use The Force Pranay Sethi | Product Designer at Pivotal | @pranay_sethi
2. THE FORCES OF PROGRESS
3. 1. Introduction to the Forces 2. Explanation by Example 3. Put the Approach to Work Contents
4. The Forces of Progress
5. The Forces of Progress
6. The Forces of Progress
7. The Forces of Progress
8. The Forces of Progress
9. From Cable TV to Netflix Source: http://www.theverge.com/2016/6/20/11979948/netflix-new-icon-logo
10. From Cable TV to Netflix
11. From Cable TV to Netflix
12. From Cable TV to Netflix
13. From Cable TV to Netflix
14. Put it to Work
15. STEP 1 - Understand Your Users 1. Understand and validate needs and motivations 2. Understand the contexts of use and the problems they face with the current solution 3. Identify target user groups 4. Create a shared understanding of the user needs and problems amongst the Discovery team (2-4 people including PM, Designer, Developer)
16. STEP 2 - Propose a Product Idea 1. Propose a product idea that solves the users’ problems 2. Identify the defining features and value proposition of the product 3. Create a shared understanding of the product idea amongst the Discovery team (2-4 people including PM, Designer, Developer) You can use a Lean Canvas - https://leanstack.com/lean-canvas/
17. STEP 3 - Brainstorm Forces of Progress 1. Each team member writes down the Pushes on sticky notes 2. Discuss as a group 3. Do the same for Pulls, Anxieties and Habits 4. Repeat for every user group
18. STEP 3 - Brainstorm Forces of Progress PUSH PULL ANXIETY HABIT
19. STEP 4 - Design for the Forces 1. Solve for the pushes
20. STEP 4 - Design for the Forces 1. Solve for the pushes 2. Amplify & Add Pulls
21. STEP 4 - Design for the Forces 1. Solve for the pushes 2. Amplify & Add Pulls 3. Alleviate the Anxieties
22. STEP 4 - Design for the Forces 1. Solve for the pushes 2. Amplify & Add Pulls 3. Alleviate the Anxieties 4. Adjust for Habits
24. www.pivotal.io/careers Thank You!
25. Resources 1. When Coffee & Kale Compete (Jobs To Be Done free ebook) http://www.whencoffeeandkalecompete.com/ 2. Lean Canvas https://leanstack.com/lean-canvas/