an integral part of your overall marketing strategy and investment. It helps drive traffic to your website which presents new client opportunities and helps drive increased sales. It is Measurable Marketing, which is not a cost but an investment. So what is the best option for you? Generic Search? 1. Local Search? Pay Per Click? You should consider this op0on if you sell products and/or services na0onally. We use back-‐linking campaigns to drive organic traffic to your site un0l it gets to the front page of Google. If your client base is local, such as a specific town or city, Local Search is the best op0on for you. We use directory submission to rank you high in the local sec0on of Google's front page Used in conjunc0on with Organic and Local, Pay Per Click helps you market products/services to a specific segment of internet users. What We Do for You? Free analysis of your current ranking for various search words Monthly search data so you can determine which keywords are more important than others Collaborate on ROI calculation, expectations and projections Reporting and metrics analysis of visitors to your site Website optimization to ensure your site is highly visible Use Social Networking? (a customer base we cannot ignore) Pinterest 12 Million Users twitter 555 Million Users facebook 900 Million Users Use eMail Marketing and Surveys? Email Campaigns Email List Management Reporting Develop customized email campaigns to reach your customers. Grow your email list, segment list, and integrate with your selling-platform. Track results and analyze usage. Develop new campaigns based on these reports. THE TRADING PLATFORM The eCommerce Engine 2. Offering merchants exibility and control over the look and feel, content, and functionality of a online channel. LinkedIn 150 Million Users Who can use the Store? (customer types) General Public US and international customers Retailers Corporate/ Dedicated Wholesalers Retail customers with special pricing and bulk purchase discounts Dedicated site for Corporate users and Purchase Orders Wholesale pricing and purchasing features Product we can sell in the Store Grouped Offer multiple, products as a group. Group them by season, theme, or for a promotion. Configurable Bundled Virtual/ Downloadable Products with options such as size, color, manufacturer. Customers “build their own” from an assortment of options. (e.g. a gift basket, computer) Downloadable products such as e-books, services, and software. Shipping Method and Options Present multiple shipping options to customers: Flat Rate, Table Rate, Free Shipping (based on rules) FedEx, UPS, Postal Service, and/or DHL, with realtime rate calculations based on shipping method. Payment Options and Gateways Promotions & Discount Seasonal Promotions & Daily Deals Cart total or user based discounts Promotion Codes & Gift Cars Incentive Plans & Loyalty Programs What We Do for You? Store design. Develop a store theme. Customize theme to clients brand or preferences. Load products and inventory. Data cleanup and conversion. Con gure and customize store based or products and customers. Integration with Social Media Networks Test end-to-end process to validate business processes Train users to self-manage the system OPERATIONS Making it all work! 3. Control every facet for your store, from merchandising to promotions to your back-store operation. Present multiple payment options: PayPal, Credit Card, Purchase Orders, Check and Cashiers Check. Invoicing options: Transfer funds at order placement or at order ful llment. Back-Office Operations Order Management Customer Management Billing & Invoicing Inventory Management Shipping & Tracking Customer Services Online Ordering Order Status & Updates Order Tracking Order History Refunds, Returns, Store Credit Metrics & Reporting Offering merchants exibility and control over the look and feel, content, and functionality of a online channel. Google Analytics & User Behavior User visits and behavior Page views and bounce rates Goal tracking and Sales Funnel analysis Business Reporting Real-time Metrics Sales Reports Product & Inventory Reports Store/System Availability CONTINUOUS IMPROVEMENT: Based on metrics and reports, working with the client to improve the stores functionality, adoptions, and increase sales. Analyzing the data to make changes to the store and marketing initiatives to drive sales. Training and support: Ensuring the client can manage the store. Also being available to the client (24/7) in the in the event changes to be made. STORE DESIGN & USABILITY Multiple Themes. Customize site, based on clients brand Mobile Version of the Store. Interact business via mobile devices Facebook Integrated Store. Embedded in your Facebook Fan=page What We Do for You? Provide hosting platform Hardware con guration - size it appropriately Security Monitoring and site availability Integration with merchant services and ful llment SEO Metrics & Reporting Our metrics driven reports help you track visitor behavior. We share visual reports (or funnels) that help you understand what actions visitors take when they visit your site . Women 40% Men 60% Women 57% Men 43% Women 70% Men 30% Women 45% Men 55% Average Usage per Month 405 min. 405 min. 89 min. 21 min. This is the Scope SEO Audit | Staying up-to-date with Google’s algorithm changes eCommerce SolutionS Shipping Fulfillment Batch Shipping FedEx/UPS Shipping Automation Rules Returns Management (RMA) Surveys & Polls Instant polls and customer feedback OK, there is a little more to it than a “Buy Now” button
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