Search Engine Optimization (SEO)

A brief description about SEO to increase your site ranking in search engine.

Transcript

1. Get Started With SEO Its All About Website Ranking
2. WHY ? • Do you want to make your website search engine friendly? • Doesn’t your existing website appear in search results? • Are you frustrated of low traffic? • Due to low traffic your sale doesn’t increase? • Are you willing to grow your online business to worldwide?
3. What is SEO: • Provides techniques which improve the visibility of a website in search engine result pages (SERP). • Goal is to rank a website as highly as possible for a certain search query. • Increase your organic traffic. • Higher Ranking = Higher Click Through Rate (CTR).
4. How Search engine works ? • Discovery: The crawler finds your website, either via a link from another website or via webmaster’s add url tool. • Indexing: The web pages are processed and indexed. Note that not all content can be indexed (e.g. rich media like javascript, flash, videos, dynamic pages etc). • Results: When you enter a query, search engines analyze their index and show you the most relevant web pages.
5. Search engine ranking factors : Relevancy is depends on more than 200 factors. Few are as follows: • Links : Links analysis algorithm used by Google takes quantities of links into account. Every link to a website is seen as a vote for that website. The more links you get, the higher you will rank. Not every link has the same weight. Links from authorized websites have more influence than links from less popular websites. • Keywords : Google checks, if the search query appears in your domain, url, title, header tags, content than the page will be considered more relevant. • Site Age : Old is gold. Google considers older websites to be more authoritative than new websites. • Freshness : Fresh pages are a sign that the website is not dead. • Other Factors : Site speed, Author Rank, site structure and many more...
6. There are two techniques : • Black hat SEO : Avoid these techniques, because website can be suffering to a ranking penalty or can be complete removal from the index. * Keyword Stuffing * Hidden Text, and Hidden Links * Cloaking * Page Swapping * Duplicate Content or Mirror Site * URL Hijacking : e.g. Facejook • White hat SEO : search engines recommends and considered as safe and produce long term results. * Robots * Metatags * Friendly URLs * Sitemaps * Content * Authorship Information * Structured Data * and many more...
7. SEO Ranking Factors: 1. Managing your Site’s Accessibility for Search Engines : a. Creating a robots.txt File b. Robots Meta Tag 2. Create an SEO-Friendly URL Structure : a. Domain: A good domain name is easy to remember. Make it as short as possible. b. Domain extension: Country specific domain extension can get you a decent amount of local traffic. c. Subdirectories: Use keywords for your subfolder names (e.g. ‘payplans-docs’) is much better than using numbers (e.g. ‘pp15doc’). Also see the Depth & width. d. Static URLs vs Dynamic URLs.
8. 3. Meta Tags & SEO: Meta tags give search engines more information about a web page as a implicit information. a. Title b. Meta Description c. Meta Robots 4. Solve the Problem of Duplicate Content : Duplicate content confuses search engines. Here is two pieces of content which are identical and the only difference being the URL. Original page: http://www.jpayplans.com/app-ville/item/2-checkout.html Same page http://www.jpayplans.com/app-ville/item/2-checkout.html?tmpl=component Solving Duplicate Content Issues: a. 301 Redirect b. Rel=canonical c. Meta Robots Tag d. URL Rewriting 5. Make XML Sitemaps : a. HTML Sitemaps b. XML Sitemaps
9. 6. Optimizing Images for SEO : a. Alt attribute: b. File name : Use descriptive file name and hyphen ( - ) instead of ( _ ) or ( + ) or blank. By using hyphens search engines are able to recognize the composite parts as individual words. c. File size: Balance quality and file size. 7. Helping Search Engines Handle Pagination : a. Use rel=”next” or rel=”prev” 8. Add Authorship Information to Your Website : a. Higher Click-through Rates b. Bonus Links
10. 9. Use Structured Data Markup to Your website : Helping search engines to understand your content and display only relevant results. Structured data can be used by search engines to generate rich snippets. Types of Structured Data Markup: a. Microdata b. Microformats c. RDFa 10. Take Control of Your Social Snippets 11. Optimizing Content for Search Engines and Users 12. Essential Tools for SEO : a. Webmaster Tools b. Web Analytics c. Keyword Tool d. Google Trends